INTERNET MARKETING : INTEGRATING ONLINE AND OFFLINE STRATEGIES. Chapter 7 Customer Acquisition: Search, Email & Other. Based on. Chapter 6 Customer Acquisition: Branding and Advertising. CUSTOMER ACQUISITION TECHNIQUES. Real world and virtual. Digital out-of-home.
Customer Acquisition: Search, Email & Other
Customer Acquisition: Branding and Advertising
Real world and virtual
Search Engine Usage Varies by ProductAlthough overall search engine usage by online shoppers is high, it varies greatly depending on what type of product is being bought. For example, apparel shoppers are the least likely to use search engines. Only 12% of apparel shoppers stated that they used a search engine for their last online purchase.
MARCH 31, 2010
Dec 7, 2009 http://chitika.com/research/2009/update-months-later-bing-users-still-ad-crazy/
Pay per click
October 14, 2009
“Every day consumers express their intent via search. Now, we better understand how that intent is established via social media and the interplay between the channels,” said Chris Copeland, CEO of GroupM Search—The Americas, in a statement.
The Synergy of Search and Social Media
eMarketer, OCTOBER 15, 2009
Sponsored search links also appealed to younger and higher-income targets, with 23% of 25- to 34-year-olds saying they were very likely to act on such ads compared with 11% of respondents overall. Banner ads and e-mail offers appealed most to the 18-to-34 age group, as well as Hispanics and African-Americans. APRIL 6, 2010
The delivery of ads by a server to an end user's computer on which the ads are then displayed by a browser and/or cached. Ad serving is normally performed either by a Web publisher, or by a third-party ad server. Ads can be embedded in the page or served separately.
TO ACQUIRE NEW FOLLOWERS
THAT CAN BE MONETIZED
IN SOCIAL, ONLINE OR OFFLINE MEDIA.
Plays a MINIMAL ROLE
in This Type of Targeting.
Marketing/Social Media BEHAVIORS
Are Key to Successful Segmentation.