Why cpp service
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Why CPP Service?. Acquire stable Search sales revenue CPP can be an alternative plan to reduce CPC’s PVs dependency risk. Various product requirement from customers Prefer utilizing campaign based on Cost Per Period for fixed marketing budgets

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Why CPP Service?

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Why cpp service

Why CPP Service?

  • Acquire stable Search sales revenue

    • CPP can be an alternative plan to reduce CPC’s PVs dependency risk.

  • Various product requirement from customers

    • Prefer utilizing campaign based on Cost Per Period for fixed marketing budgets

    • Possible to target various Advertisement (SMB, Fixed budget)

  • The best solution for Auction site

    • CPP Service performance was already verified on an Auction site in KR.

    • eBay Korea CPP revenue : (USD) 24M ~ 36M / Year

    • eBay Korea PVs : 100,000,000 pv/daily


Comparison how search marketing differs us vs kr

Comparison How Search Marketing Differs :US vs. KR

US

KR

Y!SM

Sponsored

Search

Content Match

Sponsored

Search

Content

Match

Intl. YSM Infra

Search

Product

(CPP & Submit)

Search

Product

(Submit)

Y! KR own system (Titan)


Cpp service creates unique opportunities

CPP Service creates unique opportunities

OV CPC

OV CPC

Google’s CPC

Y! KR CPP

Naver’s CPC

Daum’s CPP

Naver’s CPP

Daum’s CPC

Naver’s CPC

  • CPP = Cost per Period

  • The term “CPP” is used instead of “CPM”. CPP refers to Cost per Period, since product sold by period base, not impression.


Cpp revenue portion in y kr titan system

CPP Revenue portion in Y! KR (Titan System)

2007F

  • YoY CPP revenue decreased by -21% due to Combo search PVs decreasing

  • Revenue Portion (CPC 56%, CPP & Others 44%)


Cpp listing dynamic ordering and scoring

- CPP Listing Dynamic ordering and Scoring

Objectives :

For search quality enhancement with searched advertisements result and

Provide advertisers options to improve their campaign performance by Good title and description.


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