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What is Quality Score ?

What is Quality Score in SEO ? Factors of quality score--There are a variety of factors that go into determining a quality score.

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What is Quality Score ?

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  1. What is QualityScorein SEO?

  2. What is Quality Score ? • A score (1-10) assigned by Google that tells how relevant an advertiser’s keywords, ads and landing pages are to the searcher's query. • Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. • It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. 

  3. Factors of Quality Score Quality Score depends on multiple factors, including :-- • Click through rate • Ad relevance • Landing page quality • Keyword relevancy • Historical performance • Various relevancy factors

  4. Click Through Rate (CTR) • This is based purely on the keywords you choose, and your ad copy. • Depending on how often a particular keyword leads to clicks on an ad and your ad copy. Google will assign a score to your ad. • Percentage of users who have clicked your ad and visited the website.

  5. Keyword Relevance to the Ad Group • Your keyword should be relevant to your Ad. • Depending on the keyword you choose while creating the ad group, and what the searcher types on Google, your ad will get a Keyword Relevance score by Google. • It will help get a better idea on what search queries the ad should be displayed on.

  6. Landing Page Quality  • Your Landing Page must be clean, mobile-optimized and well written. • Make sure your landing page doesn’t have intruding pop-ups or misleading info. • The Landing page should be relevant to your ad and the loading time should be quick.

  7. Your Ad Text Quality And Relevance  • Your ad copy plays a pivotal role in deciding the Quality Score. • If the ad copy is too spammy, or it does not state clearly what’s there on the other side, it can greatly hamper the quality score.

  8. You Ad Account History  • Depending on how your ads have performed in the past. • And how much money you spent with Google, your ad is assigned a quality score.

  9. Digital Marketing Company In Pune Contact us - • Email :--- welcome@jaguarsolutions.in • Cell :-- +91-922-556-1643 • Web :-- https://www.jaguarsolutions.in/ We welcome you @

  10. Thank You

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