The anatomy of a large mobile massively multiplayer online game
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The Anatomy of a Large Mobile Massively Multiplayer Online Game. Ashish Patro , Shravan Rayanchu , Michael Griepentrog , Yadi Ma, Suman Banerjee University of Wisconsin-Madison. Introduction. Usage of mobile apps in increasing rapidly. Source: Google Mobile Blog. Introduction.

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The Anatomy of a Large Mobile Massively Multiplayer Online Game

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The Anatomy of a Large Mobile Massively Multiplayer Online Game

Ashish Patro, ShravanRayanchu, Michael Griepentrog, Yadi Ma, SumanBanerjee

University of Wisconsin-Madison


Introduction

  • Usage of mobile apps in increasing rapidly

Source: Google Mobile Blog


Introduction

  • Games dominate the usage of mobile apps…

Source: Flurry Blog (March 06, 2012)

http://blog.flurry.com/default.aspx?Tag=Usage%20Statistics


Studying a popular mobile MMORPG

  • Performed a long term study (> 3 years) of Parallel Kingdom (PK)

    • Popular mobile MMORPG for Android and iOS devices


Talk Outline

  • Brief overview of PK and analyzed data

  • Analyzing user population and behavior

  • Factors impacting PK’s revenues

  • Conclusion and Summary


Overview of PK’s gameplay

  • Location based MMORPG

  • Game objectives

    • Capture territory, resources, attack other players

  • In-game activities

    • Explore map, attack monsters and buildings

    • Trading items, learn new skills

  • Other details

    • “Food” used as virtual currency within game

    • Major releases through new “Ages”.


Overview of analyzed data

  • Instrumented game with lightweight measurement code

  • Collected game-related data during actual gameplay

  • Data statistics analyzed in this paper (Oct’08 – Nov ‘11)


Talk Outline

  • Brief overview of PK and analyzed data

  • Factors impacting PK’s usage

  • Factors impacting PK’s revenues

  • Conclusion and Summary


Daily Active Users (DAU)

Application usage spiked due to new updates and steadily increased/decreased otherwise


Average user playtime per day

Higher game update frequency

Average user playtime spiked with new updates. Less variation in user playtime correlated with higher game update frequency


Understanding session characteristics

PK users played short and multiple sessions per day


Inter session gaps

Gap < 5 minutes

Around 50% of the inter session gaps were < 5 minutes. Caching strategies across sessions can be helpful


Impact of device on user interactivity

48% lower

Device types and hardware features (screen size and slide out keyboards) impacted interactivity.

August 6, 2014


Talk Outline

  • Brief overview of PK and analyzed data

  • Factors impacting PK’s usage

  • Factors impacting PK’s revenues

  • Conclusion and Summary


Impact of retaining players

4x variation

48% users play for single day

Around 48% of users stayed only for a single day. Old users tend to spend more money daily.


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