The Anatomy of a Large Mobile Massively Multiplayer Online Game. Ashish Patro , Shravan Rayanchu , Michael Griepentrog , Yadi Ma, Suman Banerjee University of Wisconsin-Madison. Introduction. Usage of mobile apps in increasing rapidly. Source: Google Mobile Blog. Introduction.
Ashish Patro, ShravanRayanchu, Michael Griepentrog, Yadi Ma, SumanBanerjee
University of Wisconsin-Madison
Source: Google Mobile Blog
Source: Flurry Blog (March 06, 2012)
Application usage spiked due to new updates and steadily increased/decreased otherwise
Higher game update frequency
Average user playtime spiked with new updates. Less variation in user playtime correlated with higher game update frequency
PK users played short and multiple sessions per day
Gap < 5 minutes
Around 50% of the inter session gaps were < 5 minutes. Caching strategies across sessions can be helpful
Device types and hardware features (screen size and slide out keyboards) impacted interactivity.
August 6, 2014
48% users play for single day
Around 48% of users stayed only for a single day. Old users tend to spend more money daily.