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Marketing and Advertising Your Program

Marketing and Advertising Your Program. 1. Begin with the End in Mind. Why do you want to market your programs? What are your overall goals? What are the desired results? What are is your budget? Who is your audience?. 2. Focus on the main marketing message and stick to it!.

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Marketing and Advertising Your Program

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  1. Marketing and Advertising Your Program

  2. 1. Begin with the End in Mind • Why do you want to market your programs? • What are your overall goals? • What are the desired results? • What are is your budget? • Who is your audience?

  3. 2. Focus on the main marketing message and stick to it! • Tell your story in about 7 words or less • Message overload dilutes the impact

  4. 3. Use three different kinds of promotion • Print advertisements • Posters, flyers, school newspaper, ect. • Electronic • Facebook, Website, Emails • Theme Publicity • Teaser Publicity • Branded Publicity • Word of Mouth • Banners

  5. Marketing to UAB for FREE • What’s a Blaze? • HUC Video Panel • HUC Elevators • HUC Windows • HUC Electronic Marquee • Student Life Calendar www.uab.edu/calendar • GreenMail • Media Relations • Local Newspapers • Word of Mouth • Sidewalk Chalk • Residence Halls • BSync calendar • Student Org Leaders • Facebook – SOCIAL MEDIA • Banners in key locations – use workroom to create • Commons • Campbell Hall • Emails to specific departments

  6. www.uba.edu/publicity

  7. 4. Publicity should be Creative, Attractive, and Informative • MUST include: • Day of the week and date • Time • Description of Event • Location • Admission (Free or cost) • Who it is open to • Organization Logo • Contact Information

  8. Dare to Be DIFFERENT! • Make an impact • Graphics are better than words • Color is more appealing • Color paper is better than white • Distribute publicity in waves • Send out email reminders • Stand and hand out handbills day of event

  9. www.uab.edu/brand

  10. Social Media http://www.slideshare.net/mzkagan/what-is-social-media-now-4747765?from=ss_embed

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