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The New Media Industry in British Columbia May 5, 2005 ISRN Conference, Toronto Lynda Brown Executive Director, New Media BC Executive Producer, Vancouver International Digital Festival /Definition

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the new media industry in british columbia
The New Media Industry in British Columbia

May 5, 2005

ISRN Conference, Toronto

Lynda Brown

Executive Director, New Media BC

Executive Producer, Vancouver International Digital Festival

definition
/Definition

New Media is the use of new and emerging interactive digital media for the purposes of entertaining, educating or informing

who is new media bc
/Who is New Media BC?_
  • Not for profit industry association
  • 200+ member companies
  • To grow and support the industry
  • Research, networking events, training, mentoring programs, advocacy, lobbying, strategic direction
bc industry highlights
/BC Industry Highlights_
  • 800 companies – close to 1200 including supporting services
  • Employs 14,000+ people in FT positions
  • Three quarters of companies export
  • 81% of companies are producing own IP
  • Over 1 billion in annual revenues
slide5
/Age_
  • 62.9% of companies are less than 6 years old
  • The average company is 6.5 years old
  • Nearly one third of companies started during the boom period of the late 1990s
  • Start-ups are involved in: • web development/design• mobile content
  • • eLearning• game development
  • • digital film and animation
work force numbers
/Work_Force/Numbers_
  • Industry employs 14,000 people in FT positions
  • Rapid growth in games sector – 1000+ predicted new hires in next year
  • Outside of games sector, most positions are in small companies (fewer than 10 people)
  • Significant contract labour –

81% of respondents employed between 1 to 5 contractors

growth expectations
/Growth_Expectations_
  • Highly optimistic, almost one in two expect growth of 25% or more in the next 18 months.
  • Nineteen percent anticipate growth of 100% or more.
salary survey results
Salary Survey Results

Average Base Pay for the Following Positions:

Creative Director: $74,000

Art Director: $67,500

Sr. Designer: $55,000

Int. Designer: $43,000

Jr. Designer: $30,500

Production Designer: $52,000

QA Lead: $58,250

Content Strategist: $60,900

Sr. Information Architect: $64,000

Information Architect: $55,000

Sr. Usability Specialist: $65,000

sectors
/Sectors_

Within BC’s digital media realm there are many thriving subsectors including:

  • Video Games
  • Animation and Digital Film
  • eLearning
  • Mobile Content
  • Interactive Design
other growth sectors elearning
Other Growth Sectors – eLearning
  • BC also boasts a thriving eLearning industry
  • More than 80 companies working in this area
  • Home of large international companies such as Bridges.com and Web CT
  • For more information: www.elearningbc.ca
other growth sectors wireless
Other Growth Sectors – Wireless
  • 200 companies in BC
  • Nearly 25% of which develop and/or publish content for mobile applications
  • Emerging mobile content cluster
key challenges
Key Challenges

1. Lack of Financing

2. Economic Volatility

3. Lack of Access to Markets

4. Lack of Business Network

5. Human Resource needs

lack of financing strategies
Lack of Financing - Strategies
  • Business partnering
  • VC education
  • Company education
  • Subsidies and credits
  • Lobbying and advocacy
economic volatility strategies
Economic Volatility - Strategies
  • Global market
  • Government advocacy
  • Long term vision and strategic direction
  • Cross-fertilization
lack of access to markets strategies
Lack of Access to Markets - Strategies
  • Coordinated trade and marketing activities
  • International Partnering Forum (VIDFEST)
  • Business matchmaking
  • Buyer workshops (TradeRoutes)
  • Exploring consortium models
lack of business network strategies
Lack of Business Network - Strategies
  • Networking events
  • Personal introductions
  • Peer to peer mentoring
  • VIDFEST
  • National opportunities
human resource needs
Human Resource Needs
  • Research and competencies
  • Graduate program in digital entertainment
  • Stronger linkages between industry and academia
vancouver international digital festival
Vancouver International Digital Festival
  • June 15th – 17th, 2005
  • 5 Streams: Interactive Design, Digital Film, Animation, Video Games, Mobile Content
  • Creative Exchange: Keynote Panels & Master Classes
  • Screenings: Digital Film, Animation, Experimental
  • International Partnering Forum
  • And… the VIDFEST Gala!
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