The New Media Industry in British Columbia - PowerPoint PPT Presentation

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The New Media Industry in British Columbia May 5, 2005 ISRN Conference, Toronto Lynda Brown Executive Director, New Media BC Executive Producer, Vancouver International Digital Festival /Definition

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The New Media Industry in British Columbia

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The New Media Industry in British Columbia

May 5, 2005

ISRN Conference, Toronto

Lynda Brown

Executive Director, New Media BC

Executive Producer, Vancouver International Digital Festival

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New Media is the use of new and emerging interactive digital media for the purposes of entertaining, educating or informing

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/Who is New Media BC?_

  • Not for profit industry association

  • 200+ member companies

  • To grow and support the industry

  • Research, networking events, training, mentoring programs, advocacy, lobbying, strategic direction

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/BC Industry Highlights_

  • 800 companies – close to 1200 including supporting services

  • Employs 14,000+ people in FT positions

  • Three quarters of companies export

  • 81% of companies are producing own IP

  • Over 1 billion in annual revenues

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  • 62.9% of companies are less than 6 years old

  • The average company is 6.5 years old

  • Nearly one third of companies started during the boom period of the late 1990s

  • Start-ups are involved in: • web development/design• mobile content

  • • eLearning• game development

  • • digital film and animation

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  • Industry employs 14,000 people in FT positions

  • Rapid growth in games sector – 1000+ predicted new hires in next year

  • Outside of games sector, most positions are in small companies (fewer than 10 people)

  • Significant contract labour –

    81% of respondents employed between 1 to 5 contractors

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  • Highly optimistic, almost one in two expect growth of 25% or more in the next 18 months.

  • Nineteen percent anticipate growth of 100% or more.

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Salary Survey Results

Average Base Pay for the Following Positions:

Creative Director: $74,000

Art Director: $67,500

Sr. Designer: $55,000

Int. Designer: $43,000

Jr. Designer: $30,500

Production Designer: $52,000

QA Lead: $58,250

Content Strategist: $60,900

Sr. Information Architect: $64,000

Information Architect: $55,000

Sr. Usability Specialist: $65,000

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Within BC’s digital media realm there are many thriving subsectors including:

  • Video Games

  • Animation and Digital Film

  • eLearning

  • Mobile Content

  • Interactive Design

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Why a Market Map?

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Other Growth Sectors – eLearning

  • BC also boasts a thriving eLearning industry

  • More than 80 companies working in this area

  • Home of large international companies such as and Web CT

  • For more information:

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Other Growth Sectors – Wireless

  • 200 companies in BC

  • Nearly 25% of which develop and/or publish content for mobile applications

  • Emerging mobile content cluster

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BC Mobile Industry Map

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Key Challenges

1.Lack of Financing

2.Economic Volatility

3.Lack of Access to Markets

4.Lack of Business Network

5.Human Resource needs

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Lack of Financing - Strategies

  • Business partnering

  • VC education

  • Company education

  • Subsidies and credits

  • Lobbying and advocacy

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Economic Volatility - Strategies

  • Global market

  • Government advocacy

  • Long term vision and strategic direction

  • Cross-fertilization

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Lack of Access to Markets - Strategies

  • Coordinated trade and marketing activities

  • International Partnering Forum (VIDFEST)

  • Business matchmaking

  • Buyer workshops (TradeRoutes)

  • Exploring consortium models

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Lack of Business Network - Strategies

  • Networking events

  • Personal introductions

  • Peer to peer mentoring


  • National opportunities

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Human Resource Needs

  • Research and competencies

  • Graduate program in digital entertainment

  • Stronger linkages between industry and academia

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Vancouver International Digital Festival

  • June 15th – 17th, 2005

  • 5 Streams: Interactive Design, Digital Film, Animation, Video Games, Mobile Content

  • Creative Exchange: Keynote Panels & Master Classes

  • Screenings: Digital Film, Animation, Experimental

  • International Partnering Forum

  • And… the VIDFEST Gala!

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