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SHREE ASHTAVINAYAK CINE VISION LTD. An Integrated Script Private and confidential Shree Ashtavinayak Cine Vision Limited Shree Ashtavinayak – a snapshot Industry Overview Revenue Streams A Unique Business Model A Dynamic Management Team Key Differentiators Aggressive Growth Plans

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SHREE ASHTAVINAYAK

CINE VISION LTD.

An Integrated Script

Private and confidential


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Shree Ashtavinayak Cine Vision Limited

Shree Ashtavinayak – a snapshot

Industry Overview

Revenue Streams

A Unique Business Model

A Dynamic Management Team

Key Differentiators

Aggressive Growth Plans


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Shree Ashtavinayak – A Snapshot

  • Focus: High entertainment value and mainstream Hindi filmed entertainment industry.

  • Repertoire: - Family entertainers, thrillers, comedy and romantic films.

  • Integrated: Across the complete value chain in the commercial motion-pictures segment – from production to distribution and exhibition

  • Leadership: A relatively young company that has grown aggressively to achieve a leadership position in distribution in the Mumbai territory – the largest film distribution territory in India

  • Understanding: A deep understanding of audience preferences stemming from experience in distribution translates to a high success-ratio of the films produced

  • Aggressively growing: Expected to outperform industry average of 18 per cent.

  • Progressive management: Company steered by a team of seasoned professionals.



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Strategy for Successful Releases

  • Best directors, script writers and actors

  • Excellent chemistry between director and actors

  • Multiple artists in genre of comedy/Love Story.

  • Excellent production values & shooting locations.

  • One of the best promotional campaign i.e. strength of the marketing department

  • Released in maximum number of screens all over India.

  • Best music albums in that particular year

  • Recovery of the cost of production before the release of the movie

  • De-risked model & pre-selling of right to over the C.O.P.

  • JAB WE MET SUPERSTAR

  • Proper selection of idea, concept & script

  • Excellent promotion through well made trailors and attracting the audience through the title songs

  • Making the movie in proper time & budge by completion in less than industry average time of 12 – 18 months

  • Proper financial management

  • Proper weightage on promotion & marketing i.e. spending more on marketing for better better opening at the time of release after having proper controlling & monitoring practices

  • Hard core entertainer which has universal appeal

  • BHAGAMBHAG GOLMAAL


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The Indian entertainment industry

Poised for an exciting period of growth

  • Media and entertainment industry is valued at USD 7.72 billion and growing at 19%.

  • By 2010, the entertainment industry is expected to reach USD 18.32 billion. Films contribute about 20% share of the entertainment industry.


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The Indian film industry

  • Currently the industry is valued at an estimated INR 68 billion which is expected to double by 2010

  • The country has about has 12000, single screen theaters. Growth in Multiplexes is expected from 328 screens in 2005 to over 1000 screens by 2008

  • Industry revenues expected to grow at CAGR of 18%.

Projected growth of the Indian film industry

70,000

Source: Industry Sources


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Indian films – paradigm changes

  • The Government granted “Industry” status to the business in 2001 – making it easier for it to access funds from the banking system

  • Reduced dependence on unorganised sector for financing and underwriting/insurance has given it a fillip resulting in greater professionalism and accountability”

  • Huge growth in overseas market for Indian films

    • Craze for Indian films among the NRIs and the neighboring countries

  • Easier availability of Institutional finance – Eg. IDBI, Exim Bank


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Film Finance :

Finance for Production of Films from Banks like IDBI & Exim Bank.

IDBI ventures into film distribution after film financing

Total amount funded – Rs 460 crore

“ We have not been able to capture the upside in case of successful films being financed by us. We are looking at distribution to get a share of profit made by our films” – says Mr. Jitender Balakrishnan, Deputy MD, IDBI

Insurance companies bring best practices to Bollywood.

Total premium from the film industry has already crossed Rs 50 crores.

United Insurance, General Insurance Corporation, Bajaj Allianz General Insurance have already entered the arena

Punctual movie stars, film production being undertaken with a completed script and concluded on time without cost overruns – That’s what insurance companies have brought to Indian film industry

“We have insured the largest number of films and film insurance has been a profitable one for the company” says M K Garg, Chairman United India Insurance

Source: ET, September 14 2006

Widespread recognition of the industry changes

Source: ET


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Revenue Streams

Theatrical Exhibition Rights

Overseas Rights

Satellite Telecast Right

Music Rights

In film endorsement & corporate sponsorships

Ring Tone Rights, Downloading Rights

In Cinema Advertising

Video CD & DVD rental rights

Internet Rights & Merchandising


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Average revenue break-up

Source: Industry Sources




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Film Production – Cost Structure

Source: Industry Sources


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Business Model

Production

Distribution

Exhibition


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Business Model

Focus: High entertainment value and mainstream Hindi films

Target audience:- All segments

Repertoire: - Family entertainers, thrillers, comedy and romantic films

Movies With Mass Appeal

De-risked model

5 Parameter Test

Movies With Mass Appeal

Active Risk Diversification

Production

Distribution

Production

Distribution

Production

Distribution

9


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De-Risked Model

De-Risked Model

5 Parameter Test

Movies With Mass Appeal

Active Risk Diversification

Production

Distribution

Production

Distribution

Production

Distribution

  • Star cast:- Bankability and market value of the star

  • Banner/Producer:- Adequate financial resources to complete the movie on time

  • Script/Director:- Strength of the script and track record of the director

  • Music director: - Track record of the music director

  • Marketing capability of the producer

10


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Production

Distribution

De-Risked Model

De-Risked Model

5 Parameter Test

Movies With Mass Appeal

Active Risk Diversification

Production

Distribution

Production

Distribution

  • The recipe of entertainment:

  • Script

  • Screenplay

  • Stars

  • Salability

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De-Risked Model

De-Risked Model

5 Parameter Test

Movies With Mass Appeal

Active Risk Diversification

Production

Distribution

+

+

Bankable stars/directors

Cluster bombing

Multiple stream of revenues

Focus on cost

+

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De-Risked Model

De-Risked Model

5 Parameter Test

Movies With Mass Appeal

Active Risk Diversification

Revenue Pie (Production segment)*

Production

Distribution

Mumbai Territory Box Office 25-35%

  • Pre-sells all the territories (except Mumbai) and other rights of the movie before the release

  • Recovers all costs related to movie

  • Revenues generated from Mumbai territory go directly to the bottom-line

  • Company recovers all the money invested in the project even before the movie is released

Box Officefrom otherterritories25-35%

Profits

Cost of ProductionRecovered through pre-sale

In-CinemaAds 2.5%

VideoRights 8%

MusicRights 7%

Satellite/Cable Rights18%

OverseasTheatricalRights 5%

*Source: Company business model

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De-Risked Model

De-risked model

5 Parameter Test

Movies With Mass Appeal

Active Risk Diversification

Production

Distribution

  • Reverse calculation of revenues No of screens that movie can be screened on X Percentage occupancy X Per ticket cost X First 3 days revenues = Total revenues

  • Total revenues /1.2 = price of movie rights

  • Discounted higher if bought at an earlier stage

  • The exposure of movie would be maximum in the first week for revenue maximization

+

Focus on cost

cluster bombing

14


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Business Model

Film Production:

  • Began with producing films such as “Fun2ssh – Dudes in the 10th Century” and “Agnipankh”

  • Recently released “Superstar” has received 3 star ratings by Critics and running all over India successfully.

  • A blockbuster hit film “Jab We Met” released on 26th October 2007 was highly acclaimed by Critics and the Audience.

  • Largest and the most successful production ventures were “Golmaal-Fun Unlimited” and “Maine Pyaar Kyun Kiya”

  • “Bhagambhag” and “Golmaal-Fun Unlimited” were runaway hits

  • Excellent relationships with acclaimed directors, bankable stars and technicians helps to ensure in high quality resources available on time

  • Corporate structure to help procure institutional funding and insurance.

  • Accelerated turnaround time -- films expected to be completed in 10-13 monthsensures cost effective production.


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Latest Home Production Release

  • Directed by Rohit Jugraj

  • Starring Kunal Khemmu, Tulip Joshi, Aushima Sahney, Reema Lagoo etc.

  • Music Composed by Samir Tandon


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  • A blockbuster n highly acclaimed Film

  • Awarded by Film fare,Stardust and Star screen in the categories of

  • the best film,

  • best Actor (Shahid Kapur) and

  • bestActress (Kareena Kapoor)

  • Best Dialogue writer (Imtiaz Ali)



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Films on the floor

  • Untitled by Abbas-Mustan

  • Untitled Neeraj Vora

  • Untitled by Rohit Shetty

  • Untitled by Anthony D’souza

  • Untitled by Roomy Jafri

  • Untitled by Priyadarshan

  • Untitled by Shivam Nair

  • Untitled by Sanjay Gadhvi

  • CHAKKARA VIYUGAM - Tamil film


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Business portfolio

Film distribution:

  • A leading distributor in the Mumbai Territory

  • High success rate in distribution is ensured by grassroot model to understand and estimate the market

  • Successfully distributed blockbusters such as Main Hoon Na, Dus, Mujhse Shaadi Karogi, Aitraaz, Phir Hera Pheri, Partner, Heyy Babyy, Om Shanti Om, Welcome etc

  • Acquired the worldwide distribution rights for the film Tom Dick & Harry

  • Geographical Expansion by distributing films in Delhi/UP, Punjab, Rajasthan, Nizam and Overseas.

  • Management insight into selection of films and its pricing based on attributes like genre of the film, production house, star cast, directors, the music and technology are responsible for success.




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A portfolio of our distribution successes

Directed By Farah Khan

Starring Shahrukh Khan,

Shreyas Talpade and

Deepika Padukone.

Directed by Anees Bazmee

Starring Akshay Kumar,

Paresh Rawal, Anil Kapoor,

Nana Patekar,

Katrina Kaif etc.


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Business portfolio

Film exhibition:

  • Strategy of acquiring running time/programming time of single screen theatres in Mumbai Territory

  • Allows the company to integrate with the retail end of the cinema value chain

  • Offers better understanding of audience preferences which helps cherry picking films to be produced and distributed.


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Shree Ashtavinayak:

An Attractive Proposition

Attractively positioned:

  • One of the pioneers to put in place an integrated set up covering production, distribution and exhibition.

  • A corporatized, professionally managed company implies:

    • Smoother functioning, better coordination, rapid turnarounds, superior budgeting and stricter internal controls and lower cost over runs

    • Ability to garner the best talent from across the industry

    • Organization wide discipline and well defined key result areas for employees ensures better performance and cost effectiveness


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Shree Ashtavinayak: Competitive edge

Competitive edge:

  • A de-risk approach to business by having presence in the entire value chain

  • Experience in film distribution has ensured in-depth interaction with leading entities in the industry

  • Established processes ensure clinical execution of the projects and maximize utilization of resources

  • Ability to handle multiple projects simultaneously within tight timeframes and budgets avoiding any time and cost overruns.

  • Executing multiple projects results in economies of scale across all production costs including fees to actors, directors and technicians


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Strong presence in the entire value chain

Production

Distribution

Exhibition

  • With an average margin of 25% this segment is the key revenue driver for the company

  • Strength in distribution contributes to greater insight into audience preferences- minimizing risk & maximizing returns.

  • Corporate structure to help procure institutional funding and insurance facility.

  • Good relation with production houses ensures continuous availability of quality films

  • It also provides an insight as to how other production houses function

  • Greater control over home productions.

  • Distributing films from other banners, provides critical market knowledge besides revenues

  • Recent foray into exhibition to gain control of the retail end.

  • Gives assured audiences for in-house productions.

  • Provides deeper understanding of the audience preferences, aiding future productions.

  • Helps diversify revenue streams


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Segmental Break up of revenues and PBIT March,07

Segmental Revenues

Segmental Profits march,07


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Management Team

Management Team

An M.B.A with a finance specialization, he is the promoter of Shree Ashtavinayak Cine Vision Ltd. He oversees operations of the company. Dhilin began his career with small budget films like Fun2ssh and Agnipankh and then led the company in its bigger ventures in production and distribution. Presently he is concentrating on working with renowned actors and technicians on the forthcoming ventures of the Company.

Mr. Dhilin Mehta

Chairman and Managing Director

A Management Graduate specialized in Marketing. He is responsible for the Distribution and Marketing Divisions of the Company. He is involved in the acquisition of distribution rights for films produced by other production houses. After concluding the acquisition deals, Rupen decides the media strategy using the various channels for publicity like television, print and hoardings for successful commercial exploitation of the movies. His experience of working with some of the large corporates such as Coca Cola and HSBC and the understanding of how big organizations operate and sustain their businesses has been of immense help.

Mr. Rupen Amlani

Director – Distribution and Marketing


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`

Management Team

Management Team

A Management Graduate (MBA), specialized in Marketing. He looks after Business Development and is also involved with both Production and Distribution Divisions of the Company. He is responsible for drawing up the strategic roadmap of the production department, being the interface between the company and the directors, actors, script-writers and others. He guides a venture from concept to creation. His insight in the field of distribution is of assistance while selling the different rights such as distribution rights, overseas rights, music rights, satellite rights among others to extract the maximum revenues.

Mr. Dhaval Jatania

Director – Business Development

A Computer Engineer, specialized in Networking. Hiren looks after the Production Division and particularly focuses on the budgeting aspect. Each project receives his attention and is responsible for the finalization of the scripts, directors, cast and locations. His experience and relations built over the years with one and all aid smooth coordination between the various facets of filmmaking. Hiren has been involved in all the three in-house productions of Shree Ashtavinayak Cine Vision.

Mr. Hiren Gandhi

Director – Production


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Key Differentiators

  • Creative and Dynamic management team not dependent on the skills and decisions of an individual.

  • Corporatised approach characterized by

    • Collective decision making

    • Young and professionally qualified management team

    • Delegated responsibility

    • Well established processes

    • Sound knowledge of art & culture

  • Long term commitment from bankable stars, renowned directors and technicians

  • Well defined projects in the pipeline for next 3 years

  • Cordial relation with the key stakeholders of the industry reduces competitive pressure

  • Vertically integrated in the entire value chain

  • Strong marketing strategy


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Aggressive growth plans

  • Production

  • Targeting at least 4 to 5 films in a year

  • Signed up reputed directors and actors to ensure the success of our projects

  • Make multiple projects in Hindi as well as targeting regional films

  • Distribution

  • Targeting the distribution of about 6 films having potential to be big grossers

  • Plans to improve margins through digitalization

  • Geographic expansion into other territories and overseas markets

  • Exhibition

  • Arrangements with various theatres for exhibition of films

  • Plans to tie up with more single screen theatres and multiplexes


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Disclaimer

In this communication we have disclosed forward-looking information to enable investors to comprehend our prospects and take informed investment decisions. This report and other statements – written and oral - that we periodically make contain forward-looking statements that set out anticipated results based on the management’s plans and assumptions. We have tried wherever possible to identify such statements by using words such as ‘anticipate’, ‘estimate’, ‘expects’, ‘projects’, ‘intends’, ‘plans’, ‘believes’, and words of similar substance in connection with any discussion of future performance.

We cannot guarantee that these forward-looking statements will be realised, although we believe we have been prudent in assumptions. The achievement of results is subject to risks, uncertainties and even inaccurate assumptions. Should known or unknown risks or uncertainties materialise, or should underlying assumptions prove inaccurate, actual results could vary materially from those anticipated, estimated or projected. Readers should bear this in mind.

We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise.

The information contained herein has been prepared solely for information purposes and is not an offer or solicitation of an offer to buy/sell the securities/instruments mentioned or to participate in any trading strategy or an official confirmation.

This is not a research and but it may refer to a research analyst/research report. The Company does not represent that the information contained herein is accurate or complete. Information is subject to change without notice and we may not update this. Past performance is not indicative of future returns. This price information (if any) is provided solely for informational purposes and may differ substantially from price information available from other sources or an actionable price.


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Thank You

A - 204/205, VIP Plaza, 2nd Floor,

B/7 Veera Industrial Estate,

Off Andheri Malad Link Road, Andheri (W)

Mumbai - 400 053

Tel: +91-22-6702 9630/1/2/3

Fax: +91-22-6702 9634

www.ashtavinayakindia.com

e mail: [email protected]


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