Creative Approaches to Evaluating E-Learning Presented by: Elizabeth Childs Tammy Dewar Dave Whittington Workshop Goals Explore the strengths and limitations of the Kirkpatrick model and discuss e-learning implementation examples at each level.
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“We shouldn’t try to do something better until we first determine if we should do it at all” – Dwight D. Eisenhower –
Measurable performance improvements
Support costs-printing, mailing, facilitiesTypical ROI characteristics
Net Program Benefits
Program CostsCalculating ROI
Source: Jay Cross “A Fresh Look at ROI” www.learningcircuits.org/2001/jan2001/cross.html
“It should be highly visible, and should pave the way for future sponsorship and participation in real ROI projects.” She advises companies to look at an opportunity and determine whether measures are in place. “If not,” she advises, “do a return on expectations.”
Doughty and Shaw http://www.elec.gla.ac.uk/TILT/cbtalk/
ASTD website – www.astd.org
Docent website – www.docent.com
Flexible Learning in a Digital Age, Betty Collis and Jef Moonen, Kogan Page Ltd, London, 2001.
Handbook of Training and Evaluation and Measurement Methods (3rd ed.), Jack J. Phillips, Gulf Publishing, Houston Texas, 1997.
In Action: Implementing Evaluation Systems and Processes, Jack J. Phillips, (Editor), ASTD, Alexandria, Virginia, 1998.
Evaluating Training Programs (2nd Edition), Donald L. Kirkpatrick, Berrett-Koehler Publishers, San Francisco, California, 1998.
Evaluating Professional Development. Thomas R. Guskey. Corwin Press: Thousand Oaks, CA (2000).
e-Learning. M. J. Rosenberg. McGraw-Hill, New York. (2001).
ASTD E-Learning Handbook. McGraw-Hill, New York. (2002).