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Media & Minorities PowerPoint PPT Presentation

Media & Minorities TV Top Shows 11/13/06-11/19/06 1. Dancing With the Stars 2. Dancing With the Stars 3. NFL Football CSI Desperate Housewives Grey’s Anatomy CSI:Miami 60 minutes Deal of No Deal Criminal Minds Top TV Shows African-Americans 1. Dancing With the Stars

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Media & Minorities

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Media minorities l.jpg

Media & Minorities


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TV Top Shows 11/13/06-11/19/06

1. Dancing With the Stars

2. Dancing With the Stars

3. NFL Football

  • CSI

  • Desperate Housewives

  • Grey’s Anatomy

  • CSI:Miami

  • 60 minutes

  • Deal of No Deal

  • Criminal Minds


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Top TV ShowsAfrican-Americans

1. Dancing With the Stars

2. Dancing With the Stars

  • NFL Football

  • Day Break

  • CSI: Miami

  • 60 Minutes

  • Girlfriends

  • All of Us

  • Grey’s Anatomy

  • Shark


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1. Dancing W/ Stars

2. Dancing W/ Stars

3. NFL Football

  • CSI

  • Desperate Housewives

  • Grey’s Anatomy

  • CSI:Miami

  • 60 minutes

  • Deal of No Deal

  • Criminal Minds

1. Dancing W/ Stars

2. Dancing W/ Stars

  • NFL Football

  • Day Break

  • CSI: Miami

  • 60 Minutes

  • Girlfriends

  • All of Us

  • Grey’s Anatomy

  • Shark


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"Fall Colors"

Children Now Primetime Diversity Report: 2003 – 2004


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Prime Time* vs. Real World

  • White74%

  • Af. Am.18%

  • Latino 6%

  • Asian 1%

  • Other/DK 2%

  • White70%

  • Af. Am.12%

  • Latino12%

  • Asian 4%

  • Other 2%

* Opening credits characters


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Conclusions

  • Prime time TV is a highly segregated world

  • 8 p.m. hour least racially diverse & most segregated

  • 10 p.m. hour most diverse


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Class/status & Race

  • People of color most often cast as service workers, unskilled laborers or criminals

  • Whites & Asian/Pacific Islanders more often professionals

  • Black & Latino professionals most often law enforcement


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Why does it matter?

  • Role-modeling

  • Stereotypes

  • Lack of compensating images


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Role-Modeling

  • Minority children tend to watch more television than white children

  • Images they see can influence their attitudes & behaviors


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When children see "themselves" on tv

  • Tells them that people like them are important

  • Makes them feel included

  • Provides role models


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Stereotypes

  • Minorities may internalize negative media stereotypes

  • Children tend to accept what they view as reality

  • Media stereotypes may contribute to prejudice from others


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Contributing factors

  • Parents & peers

  • Motivations for watching TV

  • Amount of exposure to members of minority groups


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Compensating images

  • Show members of minority groups in a variety of ways – not just all good or bad

  • More accurately reflect the diversity within a group

  • e.g., some gay men are like Jack

  • But others are like Will

  • Some African-Americans are like Flavor-Flav

  • But others are like Dr. Burke on Grey’s Anatomy


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A Touching Personal Story


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Frito Bandito


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Minority magazine covers


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Magazines are inherently conservative

  • Concern for the bottom line

  • Stick with old formulas

  • Is this a good business decision?


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Halle in black & white


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