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Media & Minorities

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Media & Minorities TV Top Shows 11/13/06-11/19/06 1. Dancing With the Stars 2. Dancing With the Stars 3. NFL Football CSI Desperate Housewives Grey’s Anatomy CSI:Miami 60 minutes Deal of No Deal Criminal Minds Top TV Shows African-Americans 1. Dancing With the Stars

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PowerPoint Slideshow about 'minorities' - jaden


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tv top shows 11 13 06 11 19 06
TV Top Shows 11/13/06-11/19/06

1. Dancing With the Stars

2. Dancing With the Stars

3. NFL Football

  • CSI
  • Desperate Housewives
  • Grey’s Anatomy
  • CSI:Miami
  • 60 minutes
  • Deal of No Deal
  • Criminal Minds
top tv shows african americans
Top TV ShowsAfrican-Americans

1. Dancing With the Stars

2. Dancing With the Stars

  • NFL Football
  • Day Break
  • CSI: Miami
  • 60 Minutes
  • Girlfriends
  • All of Us
  • Grey’s Anatomy
  • Shark
slide4

1. Dancing W/ Stars

2. Dancing W/ Stars

3. NFL Football

  • CSI
  • Desperate Housewives
  • Grey’s Anatomy
  • CSI:Miami
  • 60 minutes
  • Deal of No Deal
  • Criminal Minds

1. Dancing W/ Stars

2. Dancing W/ Stars

  • NFL Football
  • Day Break
  • CSI: Miami
  • 60 Minutes
  • Girlfriends
  • All of Us
  • Grey’s Anatomy
  • Shark
slide5

"Fall Colors"

Children Now Primetime Diversity Report: 2003 – 2004

prime time vs real world
Prime Time* vs. Real World
  • White 74%
  • Af. Am. 18%
  • Latino 6%
  • Asian 1%
  • Other/DK 2%
  • White 70%
  • Af. Am. 12%
  • Latino 12%
  • Asian 4%
  • Other 2%

* Opening credits characters

conclusions
Conclusions
  • Prime time TV is a highly segregated world
  • 8 p.m. hour least racially diverse & most segregated
  • 10 p.m. hour most diverse
class status race
Class/status & Race
  • People of color most often cast as service workers, unskilled laborers or criminals
  • Whites & Asian/Pacific Islanders more often professionals
  • Black & Latino professionals most often law enforcement
why does it matter
Why does it matter?
  • Role-modeling
  • Stereotypes
  • Lack of compensating images
role modeling
Role-Modeling
  • Minority children tend to watch more television than white children
  • Images they see can influence their attitudes & behaviors
when children see themselves on tv
When children see "themselves" on tv
  • Tells them that people like them are important
  • Makes them feel included
  • Provides role models
stereotypes
Stereotypes
  • Minorities may internalize negative media stereotypes
  • Children tend to accept what they view as reality
  • Media stereotypes may contribute to prejudice from others
contributing factors
Contributing factors
  • Parents & peers
  • Motivations for watching TV
  • Amount of exposure to members of minority groups
compensating images
Compensating images
  • Show members of minority groups in a variety of ways – not just all good or bad
  • More accurately reflect the diversity within a group
  • e.g., some gay men are like Jack
  • But others are like Will
  • Some African-Americans are like Flavor-Flav
  • But others are like Dr. Burke on Grey’s Anatomy
magazines are inherently conservative
Magazines are inherently conservative
  • Concern for the bottom line
  • Stick with old formulas
  • Is this a good business decision?
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