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KU Communicators Introductory Meeting. August 2006. KU Communicators. Agenda Welcome & Introductions - Lynn Bretz Announcements - Bretz Ad Hoc Committee Report - Bretz & Jennifer Sanner Update on Visual Identity - David Johnston Current Events Report - Bretz & Margey Frederick

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KU CommunicatorsIntroductory Meeting

August 2006


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KU Communicators

Agenda

Welcome & Introductions - Lynn Bretz

Announcements - Bretz

Ad Hoc Committee Report - Bretz & Jennifer Sanner

Update on Visual Identity - David Johnston

Current Events Report - Bretz & Margey Frederick

Report on New Marketing Efforts - Johnston & Todd Cohen

Adjourn


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IntroductionsLynn Bretz Director of University Communications


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AnnouncementsLynn Bretz Director of University Communications


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Ad Hoc Committee ReportJennifer SannerSr. Vice President for Communications, KU Alumni AssociationLynn BretzDirector of University Communications


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Visual Identity UpdateDavid JohnstonDirector of Marketing








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Visual Identity Update

Jayhawk Business Card Option: Available Sept. 1


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Visual Identity Update

Identity Committee

David Johnston – Marketing (Chair)

Christie Appelhanz– College of Liberal Arts & Sciences

Doug Barth – KU Endowment Association

Toni Dixon – School of Business

Faculty – Department of Design

Megan Gannon - KU Center for Research

Deb Graber – University Relations

Michael Irvin – University Relations

Jim Peters – Continuing Education

Allison Rose Lopez – Information Services

Lois Sierra – University Relations

Paul Vander Tuig - Trademark Licensing / Athletics

Elaine Warren – Edwards Campus

Susan Younger – KU Alumni Association


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Visual Identity Update

Updated Graphic Identity Standards: Available late September


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Current Events ReportLynn Bretz, Director of University CommunicationsMargey Frederick, Director of Special Events and Visitor Services


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New Marketing EffortsDavid Johnston, Director of MarketingTodd Cohen, Interim Director of University Relations


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Radio BroadcastingTodd CohenInterim Director of University Relations


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Radio Broadcasting

KU Serves Kansas campaign

Recorded radio advertisements on the Jayhawk Radio Network 3 for football; 6 for basketball

Drop In radio advertisements10 to 15 second informational items read by the announcers during breaks in the action. [Example: KU’S INSTITUTE FOR EDUCATIONAL RESEARCH AND PUBLIC SERVICE TRAINS TEACHERS IN TOPEKA AND JUNCTON CITY ON EARLY READING STRATEGIES FOR AT-RISK CHILDREN. KU SERVES KANSAS.]

KKAN Radio, Phillips CountyDozens and dozens of 60 sec advertisements


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Radio BroadcastingKU Serves Kansas campaign

  • Small town newspaper

  • A heartbeat away

  • Keeping kids trim


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How you can help

  • Suggest topics/provide information for 30 second radio ads that fulfill the message -- KU serves Kansas.We need 6 for the basketball season

  • Preferably, need ‘real people’ and ‘real places’ throughout the state that can be named in the ad.

  • Example:

  • BARBARA GRABBE OF HAYS IS AMAZED WHEN DR. GARY DOOLITTLE CHECKS HER VITAL SIGNS – FROM 300 MILES AWAY AT THE KU MEDICAL CENTER. SINCE HER CANCER SURGERY, SHE’S BEEN TREATED BY TOP CANCER SPECIALISTS AT THE K-U MEDICAL CENTER THROUGH KU’S TELEMEDICINE PROGRAM. LAST YEAR THIS TECHNOLOGY HELPED 2,500 KANSAS FAMILIES RECEIVE CARE AND STAY IN THEIR COMMUNITIES. KU SERVES KANSAS


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How?

Contact Frank Barthell at University Relations

Email: [email protected]

Call 864-8904


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On Hold MusicTodd CohenInterim Director of University Relations


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What is On Hold Music?

Music and messages that plays:

Whenever a caller is put on hold

During the interval when a call is transferred

During the interval when a caller is added to a conference call -- or a conference call is placed on hold



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Why On Hold Music is a good idea

According to national research*:

The first impression people get of an office -- or university -- is from the telephone.

70 percent of all calls are put on hold.

52 percentof callers will hang up before they'd listen to 60 seconds of dead air.

Call abandonment rates for people on hold with dead air are over 60 percent

Music and messages on hold reduces caller hang-up by over 80 percent

Callers are willing to increase the time they spend on hold by 120 percent when listening to music and messages

More than 80 percent of callers prefer to hear music and information rather than just music. results:

* survey by USA Business Telephone Today



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Introducing KU On Hold Music

Starting Oct. 1, the KU offices of University Relations and Information Servicesare making special Music On Hold available at no chargeto KU faculty, staff and office phones on the Lawrence campus.

Muzak no! Rock Chalk Remix yes!

KU Music on Hold features Rock Chalk Remix, which was created especially for this purpose and blended with KU public service messages.


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How to sign up

www.onhold.ku.edu

  • To subscribe, department representative may register your department’s telephone numbers to play Music on Hold. The Music on Hold registration page will prompt you for the representative’s KU ID. This is to enable NTS to send you e-mail to confirm your registration for this service and advise you when it will be added to your phone.


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TV advertisingDavid JohnstonDirector of Marketing


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Next MeetingThursday, September 28, 200612:00 - 1:30 PMKU Endowment Association


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