digital marketing franchise advertising marketing tools
Download
Skip this Video
Download Presentation
Digital Marketing Franchise Advertising Marketing Tools

Loading in 2 Seconds...

play fullscreen
1 / 29

expo.franchising. bg - PowerPoint PPT Presentation


  • 88 Views
  • Uploaded on

The Power of The Brand. Digital Marketing Franchise Advertising Marketing Tools. Digital Marketing. WHY SHOULD YOU LISTEN: The world is changing... Digital marketing will impact your franchise business ... whether you do anything about it or not

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'expo.franchising. bg' - jaden


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
digital marketing franchise advertising marketing tools

The Power of The Brand

Digital Marketing

Franchise Advertising

Marketing Tools

slide2

Digital Marketing

WHY SHOULD YOU LISTEN:

  • The world is changing...
  • Digital marketing will impact your franchise business ... whether you do anything about it or not
  • The biggest single commercial opportunity – EVER!
slide3

The value of online interaction

  • 100% of our potential franchise clients have web access
  • More than 500m people in the EU have an e-mail address
  • 25% of all searches on Google are for commercial information
slide4

Digital strategies that work!

1. WEBSITE

  • You must have a Site...
  • ...that gets traffic...
  • ...and gets the email account buzzing

You have to be crystal clear about the objectives of your business on your website

slide5

How clients approach advertising online

  • People want proper information ...
  • ...that is relevant and to the point.
  • If you generalise, you lose them.
  • Quality is more important than quantity.
  • Be on the first page(s) of Google.
  • It is a new world of communication and research.
slide6

Digital strategies that work!

2. DATABASE

  • The single biggest asset in your business
  • Build it, nurture it, segment it...
  • USE IT!!!!!

Build your database with all fields that allow best possible filtering

slide7

Targeting clients online

What will clients be looking for?

What search words will they type?

Carefully consider that when creating your Domain name and keywords

slide8

What you need to do

“web-wise”?

  • Excellent domain name (URL)
  • HTML- & user-friendly web portal
  • Clear and attractive content
  • Multi-lingual website (for int. expansion only)
  • Optimised meta tags & keywords
  • SEO = Search Engine Optimisation
  • Register other URLs with relevant keywords
slide9

What must you do for

YOUR success?

  • Create a clear goal and a marketing plan
  • Make use of all offline marketing MUSTS : editorial, referrers, direct mail, search engine optimisation (SEO), seminars, advertising, franchise fairs, radio-/TV-interviews, etc.
  • Make use of all online opportunities such as Franchise Portals
  • Sign up Adwords – and use it for projects
  • Invest in yourself
  • Keep learning

“50% of success is turning up and doing it!”

marketing tools1
Marketing Tools

Build realationships with relevant editors in charge of your business sector, and feed them with useful editorial content – journalists often need YOU as much as you need them.

marketing tools2
Marketing Tools

Organise seminars that attract potential franchisees and/or clients. Subjects should be educational and interesting, they should convince the attendants of your business, WITHOUT you advertising it.

marketing tools3
Marketing Tools

Google AdWords can put you in the web position you want to be in. It is cost effective and can cost you less than a Euro a day. It works on the “pay per click” system. Your offer is displayed on the right frame of Google’s websites.

slide14

Use Adword for your

franchise expansion

marketing tools4
Marketing Tools

Allow your advertising budget to attract potential clients substentially with clever, trustworthy advertisements. An easy formula is

AIDA A = Attraction / I = Interest / D = Desire / A = Action

marketing tools5
Marketing Tools

Introduce your franchise with a great effort to anybody with a large network of business contacts, amongst which you can find your future partners and customers. Offer referrers a success or finder’s fee on closing.

marketing tools6
Marketing Tools

Franchise Fairs are one of the most important vehicles to find new business partners, improving your brand’s image amongst the visitors at the same time.

marketing tools7
Marketing Tools

An absolute MUST when good address material of potential investors is available. DM must be followed partially by phone calls, and statistics must be kept up-to-date. Again, the AIDA formula must be used.

marketing tools8
Marketing Tools

Assume topics when negotiating, when advertising, whenever, read between the lines, emphasize next steps of your opponent(s). Listen!

marketing tools9
Marketing Tools

Your biggest asset. Here you collect the names of your customers, potential partners, press contacts, suppliers, etc. Useful for fast and easy access, for dispatch of newsletters, emails, advertising campaigns, the lot.

slide21

Database fields in groups:

  • Basics: Date, Source, Operator, Usage, Group (Master, Franchisee, Customer, Press, etc.)
  • Company: Name, Address, City, Country, Communication Data (phone, fax, email), Domain Name
  • Contact: Name, Firstname, Gender, Title, Position in Company, Email, Remarks; Background
  • Extras: Industry, Segment, Employees, Entity
  • Financials: Sales, EBITDA, Capital, etc.
marketing tools10
Marketing Tools

Your web portal is an important business reference. It should reflect a sophisticated and professional image of your company, and must follow Corporate Identity guidelines for better brand recognition.

marketing tools11
Marketing Tools

Today your web portal can not survive successfully without professional SEARCH ENGINE OPTIMISATION, putting you in best possible position for the users eyes that seek your kind of business.

marketing tools12
Marketing Tools

Links to other web portals are an important part of SEO, and improve your ranking – the more links, the higher ranking.

marketing tools13
Marketing Tools

Tele-Marketers can bring leads to potential franchise partners. One should only use professionals with reputation and good references. Not in-expensive!

marketing tools14
Marketing Tools

When done well, personalised e-mailing (via Windows “mail merge”) to selected addresses can lead to leads. It is cheap, but beware of spam issues. Your e-mail account might be blocked under certain circumstances.

marketing tools15
Marketing Tools

Image advertising reflects the broad view on a business. It creates trust, professionalsim, quality, beauty, etc. This builds an image of the company. Product ads push the sale of a particular product and service.

marketing tools16
Marketing Tools

Interviews in special radio or TV-programs are image builders, particularily when this can be arranged on a regular basis in an expert round. Not easy to get hold of.

slide29

Thank you

for your attention !

ad