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Dynamics of the Armenian Community. Presented by Krikorian Marketing Group. The Armenians Journey. 3000 year old ethnic race- Noah’s Ark. Historic Armenian homeland lies in eastern Anatolia-adjacent parts of eastern Turkey. First Nation to accept Christianity - 301 A.D

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Dynamics of the armenian community l.jpg

Dynamics of the Armenian Community

Presented by Krikorian Marketing Group


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The Armenians Journey

  • 3000 year old ethnic race- Noah’s Ark.

  • Historic Armenian homeland lies in eastern Anatolia-adjacent parts of eastern Turkey.

  • First Nation to accept Christianity

    - 301 A.D

  • Armenian Genocide - 1.5 million -

    April 24, 1915 ( 90th in 2005)

  • Independence - May 28th 1918 - lasted until 1921

  • Independence - September 1991 - to present (break up to USSR)

    Krikorian Marketing Group


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The Journey Continues

  • First Wave of migration due to the 1915 Genocide to USA and other countries around the world.

  • Second Wave to the USA after WWII (‘46) was due to the refuges of displaced Armenians in German concentration camps.

  • Third Main Wave of migration to the USA (mid ‘75) was due to the civil war in Lebanon.

  • Fourth Wave was due to the dictatorship government in Iran.

  • Fifth Wave in this century was again in the 80’s those escaping from the communist Soviet Republic of Armenia.

  • Sixth Wave late 80’s to Present - due to the massive earthquake in Armenia and the blockade of fuel and supplies by the Azeri’s and Turkey.

    Krikorian Marketing Group


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Respect Armenian Holidays, Ceremonies & Values

• New Years Day

• Christmas - January 6th

• Spring Festival

• Easter - Western

• Armenian Genocide Day - April 24th 1915

• Armenian Independence Day

- May 28th & Sept. 21st

• Armenian - Navasartian-Olympics

- July 4th Weekend

• Blessing of the Grapes - usually 2nd Sunday in August

Krikorian Marketing Group


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Ancestry

Total Population: 205,300*

Caucasian

123,960

Armenian-American

53,840

Hispanic

38,452

Asian

31,424

African-American

2,468

Total Ancestry:

250,144 + 44.844 from Total

GWP “YAN” &” IAN” Residential

Total: 19, 764

X 3.0 HH…………………………………….. 59,292

X 3.5 HH………………………….. 69,174

GWP Commercial Accounts… 1,561

Does Not Include: Temp Visas, Green Cards, Tourist, Undocumented.

Names that do not end as above, such as Persian Armenian Names.

Foreign Born Residents:

Glendale Ranks 1st in SPA…………….

100,065 or 56.6%

Glendale Ranks 3rd in USA…………….

in Foreign Born Residents

Glendale: Census & SPA 2 San Fernando Valley Service Planning Area (SPA –2)


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Glendale: Demographics (SPA-2)GlendaleTotal City Population: Rank in San Fernando Valley

  • Households with Annual Incomes below $25, 000

    Glendale Ranks 1st… 15, 699 or 14.2%

  • Households with Annual Incomes over $150, 000

    Glendale Ranks 1st… 5,946 or 8.8%

  • Population with large concentration of Seniors

    Glendale Ranks 1st… 25,370 or 13.0%

    • Population Glendale Disabled Seniors - over 65… 12,211

  • Individuals with less than a 9th grade education

    Glendale Ranks 1st… 15,639 or 11.1%

  • Individuals with Graduate Degrees

    Glendale Ranks 1st… 11, 758 or 11.3%

    • Population receiving Public Assistance(eg Medi-Cal, AFDC etc 2001)

    Glendale 44,908….21.9%

    • Population Living Below Poverty Level

    Glendale Ranks 3rd………28,636

    Source: San Fernando Valley/Santa Clarita Valley Community Needs Assessment 9/04

Krikorian Marketing Group


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Armenian National Committee

• Armenian Revolutionary Fed.

Hunchakian Social Democratic

Armenian Democratic Liberals

Armenian Rights Council

Armenian Council of America

ArmenPAC • Nor Sirout

Armenian Apostolic Church of America- Prelacy

Armenian Apostolic Church of America-Diocese • Knights of Vartan

Armenian Assembly of America

• A.A. Action Committee (ARAMAC)

Armenian Missionary Assoc of America

Armenian Relief Society

Armenian Intl Women’s Assoc

Hye Geens

Armenian General Benevolent Union

Homenetmen Athletic/Scouts

Homentmen Athletic/Scouts

A.A. Chamber of Commerce

Prepared by Krikorian Marketing Group

Armenian American Medical Society of California

Armenian American Nurses Association

• Armenian Professional Society

Armenian Dental Society of CA.

Armenian American Council of Aging

United Armenian Fund

Armenian Fund

Hamazkayin Cultural Society

Tekeyan Cultural Association

Armenian Educational Benevolent Union

Armenian Bar Association

Armenian Professional Network

Armenian Society of Los Angeles

Armenian Engineers & Scientists of America

Armenian National Peace Officers Association

Armenian Realtors of America

Sampling of community, political, civic, service, religious, cultural, educational organizations. Numerous others not listed.

Armenian OrganizationsGlobal - West & East Coast - California - So. California


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TV: Glendale & Burbank…

Charter Cable Channels:

Channel 26

Channel 30

Channel 31

Channel 55*

Characteristics…

Weeknights & Weekends

24 Hours a Day

Variety Program Formats

Print: Dailies…

Bi-Lingual

Asbarez*

Zhamanak

Armenian Only

New Armenia

Print: Weeklies…

Bi-Lingual

Massis*

Nor Gyank

Armenian Life

Armenian Only

Nor Or*

Molorak

English Only

Armenian Observer

California Courier

Other Sources:

Yellow Page Directories (2)

Magazines

* Armenian Political Party Affiliation

Krikorian Marketing Group

Armenian Media

KMG makes it easy to buy effectively and efficiently.


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By Number of Employees

Majority of Armenian businesses in Glendale are under ten employees.

Companies with over 250…….1

Companies with 51-100……….4

Companies with 21-50……….32

Companies with 11-20……….48

Companies with 6-10……….114

Companies with 5 or less….932

By Industry Category

Industry Companies

Service Sector………………………………557

Retail Sales……………………………200

Financial Services,

Insurance, Real Estate……………107

Construction……………………………62

Manufacturing…………………………42

Wholesale Sales…………………..…………….34

Administration…………………………19

Glendale: Armenian Owned & Managed Businesses

Source: Potential Employers for Verdugo Welfare Clients - February, 1999.

Ad Hoc Business and Workforce Development Committee. Verdugo Private Industry Council


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Your One Stop Armenian Marketing Resource

Contact Information…

Tel: 818-240-7987

Fax: 818-240-7320

PO Box 2065

Glendale CA 91209

Visit us at….

http://www.krikorianmarketing.com

E-mail us at…

[email protected]

Strategic Multicultural Marketing

Call Krikorian Marketing Group 818-240-7987


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