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ADVOCACY BRIEFING. Advocacy Briefing. Nature of Persuasion Methods of Organization Building the Persuasive Brief. Nature of Persuasion. Persuasion is… Communication that influences and changes the beliefs, feelings or behavior of a listener. Three reasons to persuade Convince Stimulate

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ADVOCACY BRIEFING

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Advocacy briefing

ADVOCACY BRIEFING


Advocacy briefing1

Advocacy Briefing

  • Nature of Persuasion

  • Methods of Organization

  • Building the Persuasive Brief


Nature of persuasion

Nature of Persuasion

  • Persuasion is…

    • Communication that influences and changes the beliefs, feelings or behavior of a listener

  • Three reasons to persuade

    • Convince

    • Stimulate

    • Motivate


Nature of persuasion1

Nature of Persuasion

  • Briefing to convince

  • Alter the beliefs and judgments

Examples

Prosecuting attorney tries to convince jurors a defendant is guilty.

President of CGOC convincing club manager to extend the hours of the club.


Nature of persuasion2

Nature of Persuasion

  • Briefing to stimulate

  • Speaker reinforces and intensifies beliefs or feelings of listeners

Examples

Coach gives the football team a pep talk to generate enthusiasm and winning spirit.

A political leader makes a Veterans’ Day speech to rekindle patriotic feelings.


Nature of persuasion3

Nature of Persuasion

  • Briefing to motivate

  • Inspires the audience to act

Examples

Highly effective TV commercials.

Candidate asking for votes.

Project officer for the CFC campaign encourages participation in fund raiser.


Nature of persuasion4

Nature of Persuasion

  • Selecting a Topic

  • Key to success

    • Degree of commitment to issue

    • Ability to select appropriate supporting material

    • Ability to organize and deliver your briefing


Nature of persuasion5

Nature of Persuasion

  • Proposition statement

    • Acts as focal point for your arguments

    • Write a sentence you can provide a solution with support material


Nature of persuasion6

Nature of Persuasion

Examples

1. The military must play a bigger role in U.S. drug interdiction efforts.

2. The military must not play a bigger role in U.S. drug interdiction efforts.


Nature of persuasion7

Nature of Persuasion

The military must play a bigger role in U.S. drug interdiction efforts.

  • Pros: Decreases crime, drug-related health problems, and indirect cost to the nation

  • Cons: Undermines our constitutional liberties and detracts from military training


Methods of organization

Methods of Organization

  • Military style briefing

  • Most common patterns

    • Reason

    • Problem Solution

    • Pro/Con or Con/Pro

    • Pro/Con (plus 1)


Methods of organization1

Methods of Organization

  • Reason – clear and straightforward

  • The military must play a bigger role in U.S. drug interdiction efforts.

    • Reason 1: Decreases crime

    • Reason 2: Decreases drug-related health problems

    • Reason 3: Decreases indirect cost to the nation


Methods of organization2

Methods of Organization

  • Problem Solution – often used for proposition of policy

  • The government must use the military to combat the serious illegal drug problem in the U.S.

  • Problem: The illegal drug problem in the U.S. is the most pressing national issue today

  • Alternative Solutions: 1. Law enforcement 2. Social programs3. Military intervention

  • Selected Solution: Military intervention


Methods of organization3

Methods of Organization

  • Pro/Con – state both sides of the issue evenly

  • The military must play a bigger role in U.S. drug interdiction efforts.

  • Pros: Decreases crime and drug-related health problems

  • Cons: Undermines our constitutional liberties and detracts from military training


Methods of organization4

Methods of Organization

  • Pro/Con (plus 1) – state both sides of the issue evenly, followed up with additional support for the pro

The military must play a bigger role in U.S. drug interdiction efforts.

Pros: Decreases crime and drug-related health problems

Cons: Undermines our constitutional liberties and detracts from military training

Plus 1: Reduces indirect cost to the nation and slows the denigration of our social structure


Building the persuasive brief

Building the Persuasive Brief

  • Choose a topic with two sides

  • Analyze and examine your audience

  • Explore topics from current events

  • Provide new insights into familiar topics


Building the persuasive brief1

Building the Persuasive Brief

  • Conduct research

    • Library sources, testimonies statistics and examples

    • Be willing to change or modify topic


Building the persuasive brief2

Building the Persuasive Brief

  • Phrase a clear proposition

    • Develop sound arguments

    • Use coherent organization

  • In General

    • Avoid “I think” or “in my opinion”

    • Stress research sources to build credibility


Building the persuasive brief3

Building the Persuasive Brief

  • Construct a well-developed introduction

    • Get attention

    • Present the proposition statement

  • Develop a forceful conclusion

    • Reemphasize proposition statement

      • Use a challenge to stimulate thought

      • Ask listeners to change their minds


  • Building the persuasive brief4

    Building the Persuasive Brief

    • Build an effective delivery

      • Eye contact

      • Use gestures to emphasize arguments

      • Facial expressions and voice to express emotions

      • Practice, Practice, Practice


    Summary

    Summary

    • Nature of Persuasion

    • Methods of Organization

    • Building the Persuasive Brief


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