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Music Video

Music Video. An audio-visual feast. Think about this. When watching a music video, what has more identity? The song, or the video?. What does this mean to you?. But what is a “Nickelodeon?”. Nickelodeon. “Nickel” for the currency “Odeion” greek for “roofed-over theater

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Music Video

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  1. Music Video • An audio-visual feast

  2. Think about this... • When watching a music video, what has more identity? The song, or the video?

  3. What does this mean to you? • But what is a “Nickelodeon?”

  4. Nickelodeon • “Nickel” for the currency • “Odeion” greek for “roofed-over theater • Popular from 1905-1915 • Popularized the idea of matching sound with imagery

  5. Early On • Started in 1894 with a musical slideshow referred to then as an “illustrated song” • Talkies became big in the late 1920’s • Cartoons were the most common form of media paired with sound/music

  6. An Early Art Form... • The invention of the Scopitone in France in the late 1950’s helped promote music, and consisted of videos made by local artists.

  7. ...Which lead to Cinema • Popular musicians used the medium to their advantage to promote album sales

  8. Promotional Clips • Defined careers for big acts: • The Beatles • The Rolling Stones • The Who • Bob Dylan • David Bowie There was still no means to showcase this material nationally or globally...yet

  9. Music Television • Hee Haw (1973) - USA • Countdown and Sounds (1974) - Australia • Top of the Pops (1979) - UK • Video Concert Hall (1979) - USA • MTV (1981) - USA

  10. MTV • MTV was a 24 hour music television network

  11. August 1st 1981, 12:01am “Ladies and gentlemen, rock and roll.”

  12. A new playing field... • Video’s were cheaper to make and produce, sometimes costing on a few hundred dollars. • Smaller musicians and bands could become recognized nationally • Helped the record industry grow exponentially • Growth continued for several years until...

  13. Michael Jackson Took Over the World • The music video for “Thriller” raised the stakes for what could be done creatively within the spectrum of a music video • Most expensive music video at the time at$1,000,000

  14. Thriller

  15. Culture • Culture became accustomed to a new style • Attitude, style, and physical appearance were more important than ever • Music video’s helped build a following • Creativity was more important than ever • Led to the birth of mainstream experimental video

  16. Avant-Guard • Avant-Guard: An innovative or experimental style of art work (cinema, performance, etc.) that push the boundaries of the norm or status quo. • Video allowed for more creative expression • Low financial cost meant more accessibility • “What if we did this...”

  17. Avant-Guard

  18. Hands?

  19. Narrative • Think of stories in terms of “capsules” • of a life • of a person • of an event • Follows the same story narrative structure • Exposition, inciting incident, conflict, climax, resolution • Can still have a creative style

  20. Creative Narrative

  21. Abstract Narrative

  22. Production Side • Nobody said simple isn’t effective • Still needs to have a style, feel and tone • Should reflect not only the style of music, but also the attitude of the band/artist

  23. A Classic

  24. Simple yet effective

  25. For Your Consideration • Pushing the boundaries of expectations and norms is a good thing • Don’t be afraid to tell a story • Build an idea that fits the tone of the song • Sometimes the simplest ideas are the best

  26. The Sky is the Limit

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