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MISSION STATements

MISSION STATements. We need one…. What is a mission statement?. “An effective mission statement must be a clear, concise declaration…” - Forbes.com. WHAT IS A MISSION STATEMENT . “write a mission statement early on because they provide you with framework and purpose .” - Forbes.com.

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MISSION STATements

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  1. MISSION STATements We need one…

  2. What is a mission statement? • “An effective mission statement must be a clear, concise declaration…” • -Forbes.com

  3. WHAT IS A MISSION STATEMENT • “write a mission statement early on because they provide you with framework and purpose.” • -Forbes.com

  4. Example #1 • American Standard • …American Standard's mission is to "Be the best in the eyes of our customers, employees and shareholders."

  5. Example #2 • CHEVRON • “At the heart of The Chevron Way is our Vision to be the global energy company most admired for its people, partnership and performance.”

  6. EXAMPLE #3 • HERSHEY • Undisputed Marketplace Leadership

  7. EXAMPLE #5 • NIKE • “To Bring Inspiration and innovation to every athlete in the world.”

  8. EXAmple #6 • THE Ohio State University • “To advance the well-being of the people of Ohio and the global community through the creation and dissemination of knowledge.”

  9. EXAMPLE #7 • The Chicago Bulls • “The Chicago Bulls organization is a sports entertainment company dedicated to winning NBA Championships, growing new basketball fans, and providing superior entertainment, value and service. “

  10. Now it is our turn… • Key words or phrases? • Tone? • What’s the point?

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