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Jump Start your Public Affairs Program. Maj. Brenda A. Reed, CAP Public Affairs Officer Civil Air Patrol Maryland Wing. What guides our path…. CAP Regulation 190-1. CAP Public Affairs Officers. Report directly to the commander Train to be the best Juggle internal vs. external

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Jump Start your

Public Affairs Program

Maj. Brenda A. Reed, CAPPublic Affairs OfficerCivil Air Patrol Maryland Wing


What guides our path…

CAP Regulation 190-1

cap public affairs officers
CAP Public Affairs Officers
  • Report directly to the commander
  • Train to be the best
  • Juggle internal vs. external
  • Keep news current and relevant
  • Seek out new media and resources
  • Inform the Wing PAO of activities using quarterly PAO report
where do you fit in
Where do you fit in?
  • Report to your commander
  • Plan with your commander
  • Advise your commander
  • Assist your commander
  • You and the commander are the official spokespersons for your unit
  • You are here!
  • Specialty Track Program – CAP 201
  • AFIADL PAO Course 02010 – currently unavailable due to revisions
  • CAP training programs
  • MIO training
  • MEMA/FEMA training courses

internal vs external
Internal vs. External
  • Internal
  • External
  • Emphasize importance of CAP missions
  • Member recognition
  • Member retention
  • Encourage participation in events
  • Target audiences
  • Government relations
  • Media contacts
  • External promotion of events/organization
  • Leave behind materials
  • Websites
a word about newsletters
A word about newsletters…

Public Affairs Officers should create and distribute by whatever means available, a regular newsletter on behalf of the unit, preferably on a monthly basis, but no less than a quarterly basis.

multimedia emerging technology
Multimedia & Emerging Technology
  • Photography
  • Videography
  • Audio
  • Email – list serves - Websites
  • Social Media (Facebook, Twitter)
  • YouTube
  • Blogs

Download full resolution images!

You control who has access to which photos

Create albums for each event


Links to Articles

Members join

Photos from Events

Notes from members

  • Maryland Wing PAO of the Year
  • Middle East Region PAO of the Year
  • National PAO of the Year
  • Balsam Awards
  • Meet with your commander
  • Plan at least one year ahead
  • Write your plan down
  • Send your plan to Wing PAO
  • Work your plan
  • Report your success
  • Open houses
  • Fundraising events
  • Community events
  • Aerospace Education events
  • Government liaison events
  • Promotion/Special ceremonies
  • Bulletin Boards
  • Training – ES or other
quarterly pao report
Quarterly PAO Report
  • Required by Wing Operating Instruction
  • Due by 10th of Jan, Apr, Jul, Oct
  • Allows Wing PAO to keep track of unit activities, newsletters, websites, etc.
  • Send newsletters and other items more frequently for higher visibility
crisis communication plan
Crisis Communication Plan
  • Required by CAPR 190-1
  • Wing level plan will be used by all units – located on

Get started…

…access your strengths

…start slowly – work in your comfort zone

…spread your wings

…dare to take chances

…seek help – ask questions