Jump Start your
Sponsored Links
This presentation is the property of its rightful owner.
1 / 30

Jump Start your Public Affairs Program PowerPoint PPT Presentation


  • 130 Views
  • Uploaded on
  • Presentation posted in: General

Jump Start your Public Affairs Program. Maj. Brenda A. Reed, CAP Public Affairs Officer Civil Air Patrol Maryland Wing. What guides our path…. CAP Regulation 190-1. CAP Public Affairs Officers. Report directly to the commander Train to be the best Juggle internal vs. external

Download Presentation

Jump Start your Public Affairs Program

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Jump Start your

Public Affairs Program

Maj. Brenda A. Reed, CAPPublic Affairs OfficerCivil Air Patrol Maryland Wing


What guides our path…

CAP Regulation 190-1


CAP Public Affairs Officers

  • Report directly to the commander

  • Train to be the best

  • Juggle internal vs. external

  • Keep news current and relevant

  • Seek out new media and resources

  • Inform the Wing PAO of activities using quarterly PAO report


Where do you fit in?

  • Report to your commander

  • Plan with your commander

  • Advise your commander

  • Assist your commander

  • You and the commander are the official spokespersons for your unit


Training

  • You are here!

  • Specialty Track Program – CAP 201

  • AFIADL PAO Course 02010 – currently unavailable due to revisions

  • CAP training programs

  • MIO training

  • MEMA/FEMA training courses


www.mdcap.org


http://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/


Internal vs. External

  • Internal

  • External


capnews@capnhq.gov


Internal

  • Emphasize importance of CAP missions

  • Member recognition

  • Member retention

  • Encourage participation in events


External

  • Target audiences

  • Government relations

  • Media contacts

  • External promotion of events/organization

  • Leave behind materials

  • Websites


A word about newsletters…

Public Affairs Officers should create and distribute by whatever means available, a regular newsletter on behalf of the unit, preferably on a monthly basis, but no less than a quarterly basis.


Maryland Wing’s

newsletter


Multimedia & Emerging Technology

  • Photography

  • Videography

  • Audio

  • Email – list serves - Websites

  • Social Media (Facebook, Twitter)

  • YouTube

  • Blogs


Photos


Download full resolution images!

You control who has access to which photos

Create albums for each event


Links to Articles

Members join

Photos from Events

Notes from members


Blogs


www.twitter.com/MDWGCAP


Awards

  • Maryland Wing PAO of the Year

  • Middle East Region PAO of the Year

  • National PAO of the Year

  • Balsam Awards


Planning

  • Meet with your commander

  • Plan at least one year ahead

  • Write your plan down

  • Send your plan to Wing PAO

  • Work your plan

  • Report your success


  • Newsletters

  • Open houses

  • Fundraising events

  • Community events

  • Aerospace Education events

  • Government liaison events

  • Promotion/Special ceremonies

  • Bulletin Boards

  • Training – ES or other


Quarterly PAO Report

  • Required by Wing Operating Instruction

  • Due by 10th of Jan, Apr, Jul, Oct

  • Allows Wing PAO to keep track of unit activities, newsletters, websites, etc.

  • Send newsletters and other items more frequently for higher visibility


Crisis Communication Plan

  • Required by CAPR 190-1

  • Wing level plan will be used by all units – located on www.mdcap.org


Get started…

…access your strengths

…start slowly – work in your comfort zone

…spread your wings

…dare to take chances

…seek help – ask questions


  • Login