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Web Marketing A 2 Year Guide Presented by David Griffith October 23, 2007 1 st Six Months (1-6) Setup Google Analytics Website Redesign Mailing List 2 nd Six Months (7-12) Search Engine Optimization (SEO) AdWords Mass Emails 3 rd Six Months (13-18) Link Building

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Web marketing l.jpg
Web Marketing

  • A 2 Year Guide

  • Presented by David Griffith

  • October 23, 2007


1 st six months 1 6 l.jpg
1st Six Months (1-6)

  • Setup Google Analytics

  • Website Redesign

  • Mailing List


2 nd six months 7 12 l.jpg
2nd Six Months (7-12)

  • Search Engine Optimization (SEO)

  • AdWords

  • Mass Emails


3 rd six months 13 18 l.jpg
3rd Six Months (13-18)

  • Link Building

  • Content, Content, Content

  • First Email Out


4 th six months 19 24 l.jpg
4th Six Months (19-24)

  • Playing well with others

    • Google (Searching)

    • Blogger (Stories)

    • YouTube (Video)

    • Flickr (Photos)

    • Digg (News)


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Key Points

  • Gather your traffic data ASAP

  • Good design and usability will increase your sales conversions

  • When it comes to content think of your visitors first and search engines last

  • Create a dialog with your customers

  • Play well with others


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Finding a Web Designer / Marketer 

  • Design abilities

  • Content Management System (CMS)

  • Experience

  • Price


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Glossary of Terms

Google Analytics: The tool used to give detailed information about your website including goals, traffic reports and usage patterns.

Keyword: A word or group of words a person enters to do a search. A word or group of words in your website text.

Clickthrough: The action of a user clicking on an ad, website link or email link that takes that user to your website.

Organic Rank/Result/Clickthough: The normal non-paid results of a search engine.

Paid Rank/Result/Clickthrough: The paid result or ad in a search engine.

Direct Traffic: A user types your website address directly into their web browser.

Conversion Rate: The percentage of increase or decrease of specific goal. Can be measured in clickthroughs or dollars. For example, filling-out an information request form.Bounce Rate: The percentage of visitors that leave your website because the content is not useful.

Reciprocal Link: A link from one website to another.

Page Rank: A value between 1 and 10 that google rates your website. The rating or ranking is based on many aspects including bounce rate, keywords, and reciprocal links.

Hierarchy / Site Map / Web Map: A representation of how each page in your website relates to one another.

Content Management System (CMS): A tool to change the content of your website.

Google Site Maps: This tool will identify any common site optimization errors that may occur.

Google AdWords: Text only ads that are displayed when a user is viewing Google search results.

CPC: Cost per click. The cost for every clickthrough.

Web 2.0: A terms that refers to a website that is usually community-based and preforms much like a desktop application.

Blog: Stands for Web-Log. Basically an online.

RSS: Stand for Real Simple Syndication. A break-down of an web page into most basic components- Title, text, links, pictures.

RSS Reader: An application that can read RSS feeds.


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Contact

David Griffith

[email protected]

778 892 0336

CCCTA

[email protected]

(250) 392-2226


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