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video on demand vod in the news

Tips to Viewing PowerPoint On-Line

in Slide-Sorter View (multiple slides):

1. Right click anywhere on this slide.

2. Choose “Edit Slides” from the drop- down list.

3. In the lower left corner of the window, choose the icon.

Video on Demand (VOD)In The News

changing the ways information is consumed
Changing the Ways Information is Consumed

Entertainment consumers today are more technologically empowered than ever before. Computers, cell phones, Internet access and multi-channel program subscription services have all reached mass market adoption, and have set the stage for the next chapter in the evolution of how video, music and information will be delivered and consumed.

Source: Nielsen Analytics Press Release

table of contents
Table of Contents

Slides

VOD Definition 4

VOD Penetration Estimates

ABI Research 5

Magna Global 6-8

Veronis Suhler Stevenson 9-16

A2/M2 17-19

Portable Devices 20-26

Computer Screens 27-30

Television 31-33

vod video on demand definition
VOD (Video-on-Demand) Definition

An umbrella term for a wide set of technologies and companies whose common goal is to enable individuals to select videos from a central server for viewing on a portable device,computer screen or television. VOD can be used for entertainment (ordering movies transmitted digitally), education (viewing training videos), and videoconferencing (enhancing presentations with video clips). Although VOD is being used somewhat in all these areas, it is not yet widely implemented. VOD\'s biggest obstacle is the lack of a network infrastructure that can handle the large amounts of data required by video.

Source: www.webopedia.com

vod penetration estimates
VOD Penetration Estimates
  • Traditional video-on-demand services may not be growing at a particularly rapid pace, but the introduction of time shifting, network PVR, and mobile video will propel the demand for VOD technology as the number of concurrent, time-shifted streams of video grows rapidly.
  • In fact concurrent VOD streams worldwide will explode from 1.67 million in 2005 to 163 million in 2011.

Source: ABI Research Press Release 10/9/06

vod penetration estimates6
VOD Penetration Estimates
  • By 2010, MAGNA Global expects that true Video-on-Demand (distinct from the simulated VOD offered by DBS providers DirecTV and EchoStar) will reach 65.6 million households (more than 90% of cable subs and 100% of telco subs).
  • This compares with 26.5 million VOD households (24.2% of total TV Households) at the end of 2Q06.

Source: MAGNA Global On-Demand Quarterly, Second Quarter 2006 Review (Sept’06)

vod penetration estimates7
VOD Penetration Estimates

VOD Penetration Actuals

Source: MAGNA Global On-Demand Quarterly, Second Quarter 2006 Review (Sept’06)

vod penetration estimates8
VOD Penetration Estimates

VOD Penetration Estimates

Source: MAGNA Global On-Demand Quarterly, Second Quarter 2006 Review (Sept’06)

vod penetration estimates9
VOD Penetration Estimates
  • The VOD* market has emerged as a key growth driver in the cable TV segment. Of particular concern to cable operators , however, is the tendency for consumers to choose free VOD over paid VOD.
  • The number of residential households with access to VOD grew 20.7% to 23.9 million.

* Please note that Veronis Suhler Stevenson refers to VOD in the television sense only, and views the computer screens and hand-held devices in a different context.

Source: Veronis Suhler Stevenson Communications Industry Forecast 2006-2010

vod penetration estimates10
VOD Penetration Estimates

Veronis Suhler Stevenson, PQ Media, JupiterKagan

Wired cable homes only. Satellite providers do not have the technology to offer VOD.

The 2000-2005 Compound Annual Growth for Total VOD Residential Households was 71.7%.

Source: Veronis Suhler Stevenson Communications Industry Forecast 2006-2010

vod penetration estimates11
VOD Penetration Estimates

Veronis Suhler Stevenson, PQ Media, JupiterKagan

Wired cable homes only. Satellite providers do not have the technology to offer VOD.

The 2005-2010 Compound Annual Growth for Total VOD Residential Households is forecasted at 15.9%.

Source: Veronis Suhler Stevenson Communications Industry Forecast 2006-2010

vod penetration estimates12
VOD Penetration Estimates

Veronis Suhler Stevenson, PQ Media, JupiterKagan

Wired cable homes only. Satellite providers do not have the technology to offer VOD.

Source: Veronis Suhler Stevenson Communications Industry Forecast 2006-2010

vod penetration estimates13
VOD Penetration Estimates

Veronis Suhler Stevenson, PQ Media, JupiterKagan

Wired cable homes only. Satellite providers do not have the technology to offer VOD.

Source: Veronis Suhler Stevenson Communications Industry Forecast 2006-2010

spending on internet downloads of tv programs

VOD Penetration Estimates

Spending on Internet Downloads of TV Programs

Veronis Suhler Stevenson, PQ Media, iTunes, Nexix Lexis

Includes broadcast and cable television shows. Excludes music video downloads.

The 2005-2010 Compound Annual Growth is

forecasted at 131.9%.

Source: Veronis Suhler Stevenson Communications Industry Forecast 2006-2010

vod penetration estimates15
VOD Penetration Estimates
  • Mobile television is generating the most excitement in the mobile content sector. Consumers using this service have shown a propensity for viewing movie trailers, sports and news clips.
  • It is expected that the number of subscribers who watch video from their phones will increase from 1.2 million in 2005 to 38.4 million in 2010.
  • Only a few companies have offerings in mobile TV in the U.S., including Verizon (V Cast), Sprint Nextel (Sprint TV) and Cingular Wireless, of which only Sprint TV offers live content.

Source: Veronis Suhler Stevenson Communications Industry Forecast 2006-2010

spending on mobile tv

VOD Penetration Estimates

Spending on Mobile TV

Source: Veronis Suhler Stevenson Communications Industry Forecast 2006-2010

anytime anywhere media measurement a2 m2
Anytime Anywhere Media Measurement (A2/M2)
  • Integrating Television and Internet Measurement
  • Tracking Portable Media Devices

Source: Nielsen Media research 6/14/06

integrating television and internet measurement highlights
Integrating Television and Internet Measurement (Highlights):
  • From Nielsen//NetRatings, the introduction of an Internet audience measurement service that measures streaming video for media and advertiser clients.
  • The addition of Internet measurement to Nielsen’s People Meter samples, creating a single panel measuring the convergence of television and Internet video consumption.
  • An integrated TV/Internet product based on the fusion of data from Nielsen Media Research’s People Meter samples and Nielsen//NetRatings’ Internet panels.

Source: Nielsen Media research 6/14/06

tracking portable media devices highlights
Tracking Portable Media Devices (Highlights):
  • The development and testing of meters to measure video on portable media devices such as MP3 players and cell phones.
  • The introduction of multiple tracking studies to measure the penetration of all varieties of portable media devices and the amount of video usage of each.
  • The rollout of a 400-person iPod panel.

Source: Nielsen Media research 6/14/06

portable devices
Portable Devices
  • JupiterResearch predicts that advertising for messaging and display ads for mobile devices will more than double over the next five years, rising from $1.4 billion in 2006 to $2.9 billion by 2011. The rise will not come without some fundamental changes, however.
  • Harris Interactive found that 26% of current mobile phone subscribers would be willing to watch advertising on their mobile phone – if in return they received free applications.
  • A much smaller number, only 7% of wireless subscribers, said they would be interested in receiving promotional text messages “if they were relevant.”
  • The growth of mobile phone advertising is coming, but not without some trials and tribulations first.

Source: 11/2/06 eMarketer

portable devices21
Portable Devices
  • According to Telphia’s Mobile Video Diary Report, 30 percent of mobile video users watch mobile TV and video clips on their cell phones during the hours of noon and 4P, and 31 percent watch during the early evening commute hours of 4-8P.

Source: Telephia Mobile Video Diary Report, Q2 2006

portable devices22
Portable Devices
  • Contrary to popular belief, mobile video usage is being consumed by older age groups, not just the 18 years old. Fifty percent of mobile video users are 25-36 years old, compared to 24 percent of the total mobile population.

Source: Telephia Mobile Video Diary Report, Q2 2006

portable devices23
Portable Devices
  • In terms of gender, mobile video does resemble an early adoption profile, where seven out of ten users are men, compared to a nearly even male/female ration for all mobile subscribers.

Source: Telephia Mobile Video Diary Report, Q2 2006

portable devices24
Portable Devices
  • Mobile video user demographics show an ethnically diverse population, with 16 percent of mobile video users being African-American and 27 percent Hispanic, compared to 11 percent for each group for general mobile subscribers. In contrast, Caucasians under index for mobile video usage.

Source: Telephia Mobile Video Diary Report, Q2 2006

portable devices25
Portable Devices
  • The IDC research firm says that by 2010, about 24 million consumers representing 9.2% of the U.S. cellular subscribers will watch TV or video on mobile handsets, up from about 7 million this year. Revenue will roughly quadruple and exceed $1.5 billion.

Source: 8/17/06 USA Today

portable devices26
Portable Devices
  • Mobile broadcasting is expected to rapidly become the model of choice for distribution of live television and movies to mobile devices in the US, and by the end of 2007 approximately 4 million subscribers will receive entertainment and information on their wireless handsets via mobile broadcast technologies such as DVB-H and MediaFLO.
  • A recent ABI Research study forecasts that in 2011, mobile TV services will have 514 million subscribers worldwide. Of that total, 460 million will be subscribers to broadcast services

Source: 9/21/06 ABI Research Press Release

computer screens
Computer Screens
  • About one in ten U.S. online consumers watches television broadcasts online.
  • Respondents mostly were still watching as much TV on the TV as they had been, despite adding some online viewing to the mix.
  • Three out of four online views said their traditional TV-viewing habits haven’t changed, a small percentage said it had decreased and a smaller number said it had increased.
  • More than two-thirds of online consumers log on daily for entertainment purposes, and 16% seek entertainment online several times per week. About one-third of households that watch TV online contain multiple viewers.
  • News broadcasts are the most popular go-to content online, drawing 62% of online news viewers, followed by entertainment viewing (nearly 50%).
  • Other popular content: missed favorite shows; previews; sports; and seeing entire episodes of shows, each drawing a yes vote from more than 25% of online TV viewers.

Source: 10/25/06 Multichannel Newswire (Conference Board’s Consumer Internet Barometer survey)

computer screens28
Computer Screens
  • Americans ages 18-34 are roughly twice as likely to have downloaded television programs from the Web as the population at large, according to a study by research firm Ipsos Insight.
  • Based on its survey of 1,143 Web users, Ipsos estimates that 10% of US adults under 35 have downloaded a show, compared to 5% of the overall population. Downloading is even more prevalent among 18-24 year-olds, as 14% of that group has downloaded a show.
  • Although the overall proportion of TV downloaders is small, it’s growing quickly. Last year, just 2% of the population at large had downloaded TV shows, as did 5% of 18-34 year-olds.

Source: 9/8/06 Media Post Publications

computer screens29
Computer Screens
  • eMarketer projects that ad revenue from online video will reach $775 million in 2007.
  • By 2010, online video ad spending will soar to $2.9 billion – or 11.5% of all dollars going to online ads.
  • eMarketer predicts that spending for online video ads will grow by at least 45% every year through at least 2010, ad spending in particular will boom next year with a growth rate of 89%.
  • By comparison, total online ad spending will increase 15.1% next year and rich media spending will increase 40.7%.

Source: 11/7/06 MediaPost Publications

computer screens30
Computer Screens
  • Internet video services will generate over $1.7 billion in revenues by 2010, according to IDC.
  • The market for Internet video services began its dramatic acceleration in 2005 as content owners started to experiment with digital distribution as a way to complement and enhance their existing business models and to stem illegal P2P file sharing and piracy.
  • In particular, the television networks’ decision to offer episodes from new shows as well as old sparked significant interest in Internet video.
  • IDC expects content owners will migrate toward three basic service types:
    • Advertising-based services will remain the dominant type of Internet video service.
    • A la carte services, buoyed by consumer familiarity with iTunes, will grow dramatically over the next 2-3 years.
    • Subscription-based services will experience steady growth throughout the forecast period, enhanced somewhat by the emergence of home networking solutions.

Source: 4/19/06 Center for Media Research “Premium content driving Internet video growth”

television
Television
  • VOD is now in 25 million digital cable homes, and 60% of digital cable subscribers have used VOD, up from 25% two years ago. About 12% of households in the US now have a DVR, up from 3% just two years ago. However, the overall impact of DVRs and VOD on US television remains small.
  • Leichtman Research Group (LRG) estimates that less than 4% of all TV viewing in the US today is of recorded DVR programs or on-Demand viewing – up from about 2% a year ago.
  • The number of DVR and VOD users have significantly increased in recent years.
  • The mean reported number of programs recorded each week in DVR households increased by 23% in the past year, to 11.3 programs recorded per week.
  • Among cable VOD users, the reported mean number of total on-Demand programs and movies ordered per week increased by 33% in the past year, to 4.8 per week.

More>>>

Source: 11/1/06 Center for Media Research

television32
Television
  • Premium-on-Demand programs and movies account for half of all reported on-Demand usage.
  • 62% of DVR subscribers, and 64% of VOD users, say they usually watch recorded or on-Demand programs when there is nothing on they want to watch.
  • On-demand TV services have made major strides in the past year, and these trends will continue.
  • By the end of 2010, over 50 million households will have a DVR and about 42 million will have access to VOD from their cable provider.
  • Despite the growth in users and usage of DVRs and VOD, these services still represent a very small portion of all TV viewing in the US.

Source: 11/1/06 Center for Media Research

television33
Television
  • Although ratings have fallen for many top reality shows, a new survey shows that VOD users are 27% more likely than the general public to watch reality programs.
  • Behind the reality genre, VOD users were more likely to view music videos (24%), news magazines (22%), science fiction (21%) and dramas (18%).
  • The Scarborough report confirmed some widely held beliefs about the demographics of VOD users: that they tend to skew younger and more upscale, and are more tech-savvy.
  • VOD users are 27% more likely to be in the 18-24 age group, and more than twice as likely to have annual household incomes of $150,000+.
  • They are also 50% more likely than the general public to spend 20+ hours online each week.

Source: 6/29/06 Media Post Publications

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