1 / 11

Ashley Berrevoets Thomas Mace Tracy Herbage

Ashley Berrevoets Thomas Mace Tracy Herbage. VANS. Lifestyle of skate, surf, snow, bmx, and moto-x Target market men and women ages 13-30 Merchandise transcends the target market Over 60 styles ranging from classics to skate shoes to snowboard boots

jacob
Download Presentation

Ashley Berrevoets Thomas Mace Tracy Herbage

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ashley Berrevoets Thomas Mace Tracy Herbage

  2. VANS • Lifestyle of skate, surf, snow, bmx, and moto-x • Target market men and women ages 13-30 • Merchandise transcends the target market • Over 60 styles ranging from classics to skate shoes to snowboard boots • Over 190 company owned retail stores and outlets, plus independent stores.

  3. VANS History • Started in 1966 by Paul Van Doren • First store Anaheim, CA • Made in USA, then moved to overseas in 1994 • Fast Times At Ridgemont High • Waffle Sole • International stores • Sold to VF corporation in 2004 for $396 million

  4. Swot • Strengths • All merchandise is Vans • Shoes fit infants to men’s size 16 • Web offers, display of shoes available in stores • Recognized brand name • Good return policy • Moderately priced and good quality

  5. sWot • Weaknesses • Limited clothing sizes: women (1-13 s-xl) men (28-38 s-xl) youth (s-xl). • Skater style of clothes • Only 3 stores in Oregon

  6. swOt • Opportunities • Order online if not in store • Growing company and number of stores • Expanding product lines • Vans Warped Tour

  7. swoT • Threats • Zumiez • Pac Sun • Hot Topic • Journeys • Copelands

  8. Clackamas Town Center Location • Spine Layout • Women on left • Men on Right • Shoes on back sides of store • Pro Shop on back wall • Sale merchandise on sale rounders towards the back of store

  9. Merchandise

  10. Vans.com • Vault Line • Custom Shoes

  11. References • http://www.heelandsoleshoes.com/browser/26/browse.html • http://www.twsbiz.com/twbiz/industrynews/article/0,21214,708542,00.html • Vans.com • http://www.tillys.com/tillys/brandpage.aspx/vans/51/0/0 • http://classes.bus.oregonstate.edu/ba495/Materials/ch13.ppt

More Related