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Vans - PowerPoint PPT Presentation


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Ashley Berrevoets Thomas Mace Tracy Herbage. VANS. Lifestyle of skate, surf, snow, bmx, and moto-x Target market men and women ages 13-30 Merchandise transcends the target market Over 60 styles ranging from classics to skate shoes to snowboard boots

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ashley berrevoets thomas mace tracy herbage
Ashley Berrevoets

Thomas Mace

Tracy Herbage

slide2
VANS
  • Lifestyle of skate, surf, snow, bmx, and moto-x
  • Target market men and women ages 13-30
    • Merchandise transcends the target market
  • Over 60 styles ranging from classics to skate shoes to snowboard boots
  • Over 190 company owned retail stores and outlets, plus independent stores.
vans history
VANS History
  • Started in 1966 by Paul Van Doren
  • First store Anaheim, CA
  • Made in USA, then moved to overseas in 1994
  • Fast Times At Ridgemont High
  • Waffle Sole
  • International stores
  • Sold to VF corporation in 2004 for $396 million
slide4
Swot
  • Strengths
    • All merchandise is Vans
    • Shoes fit infants to men’s size 16
    • Web offers, display of shoes available in stores
    • Recognized brand name
    • Good return policy
    • Moderately priced and good quality
slide5
sWot
  • Weaknesses
    • Limited clothing sizes: women (1-13 s-xl) men (28-38 s-xl) youth (s-xl).
    • Skater style of clothes
    • Only 3 stores in Oregon
slide6
swOt
  • Opportunities
    • Order online if not in store
    • Growing company and number of stores
    • Expanding product lines
    • Vans Warped Tour
slide7
swoT
  • Threats
    • Zumiez
    • Pac Sun
    • Hot Topic
    • Journeys
    • Copelands
clackamas town center location
Clackamas Town Center Location
  • Spine Layout
    • Women on left
    • Men on Right
  • Shoes on back sides of store
  • Pro Shop on back wall
  • Sale merchandise on sale rounders towards the back of store
vans com
Vans.com
  • Vault Line
  • Custom Shoes
references
References
  • http://www.heelandsoleshoes.com/browser/26/browse.html
  • http://www.twsbiz.com/twbiz/industrynews/article/0,21214,708542,00.html
  • Vans.com
  • http://www.tillys.com/tillys/brandpage.aspx/vans/51/0/0
  • http://classes.bus.oregonstate.edu/ba495/Materials/ch13.ppt
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