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Wisconsin Rapids Community Theatre, Inc. Arts in the Community FACTS: Arts contribute more than any other form of entertainment or recreation, direct and indirect, to local economy Each $1.00 contributed to the arts generates $13.00 additional money in economic impact

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FACTS:

  • Arts contribute more than any other form of entertainment or recreation, direct and indirect, to local economy

    • Each $1.00 contributed to the arts generates $13.00 additional money in economic impact

    • Tourists who come for cultural events stay an extra day in the city and spend50% more

  • Arts help attract new business to a city by

    • attracting and fostering high-quality talent

    • allowing a greater retention of entertainment dollars

    • fostering greater diversity

    • creating a vibrant city center

  • There is a direct correlation between involvement in the arts and increased success of students

  • Arts are essential to the long-term success of a city


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In order to be successful, an arts community must have:

  • Holistic Vision

  • Leadership

  • Marketing

  • Infrastructure

which includes:

  • high quality offerings

  • premium institutions

  • diversity of offerings

  • multiple offerings for each segment of audience

  • public art of great quality

  • adequate venues to accommodate many types of art

  • uniqueness to set the community apart


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What do we do?

  • WRCT is the only organization in Wisconsin Rapids to offer live theatre performed by local residents.

  • An estimated 4,000 patrons attend WRCT productions each year.

  • Approximately 200 people are involved as cast, crew and volunteers on WRCT’s four annual productions.

  • Over the past 30 years, WRCT has provided a constant source of entertainment to greater Wisconsin Rapids area residents.

  • From a first season of 13 performances, WRCT now offers over 25 performances each year. In the 2007-2008 season, WRCT presented over 40 performances and events, including 7 productions ranging from fully staged productions to staged play readings.

  • WRCT offers performing and meeting space to anyone in the community


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Recommendations

  • The arts and business communities need to work together to:

    • create a holistic strategy

    • set specific objectives

    • create regional marketing plan

    • build cooperation between the arts (without sacrificing independence)

    • engage government policy makers

    • determine how much money is needed over what time period

    • identify sources of funding (i.e., sales tax, use tax, bond, private sector, philanthropy)

    • Include arts in all efforts to improve the city!


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Source of Information

“Evaluating the Link Between Arts & Business”

Business case study conducted by The North Highland Company

on behalf of the

Metro Atlanta Chamber of Commerce

November 29, 2001


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