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Stop Searching and Start FINDING – Crispen’s Guide to Finding and Evaluating Resources on the Net a presentation by Patrick Douglas Crispen NetSquirrel.com Pencils down! Instead of scribbling down everything I say, just visit http://netsquirrel.com/ when you get home.

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stop searching and start finding crispen s guide to finding and evaluating resources on the net

Stop Searching and Start FINDING – Crispen’s Guide to Finding and Evaluating Resources on the Net

a presentation byPatrick Douglas CrispenNetSquirrel.com

pencils down
Pencils down!
  • Instead of scribbling down everything I say, just visit http://netsquirrel.com/ when you get home.
  • This is my personal Web site and it contains:
    • A copy of this PowerPoint presentation and others that you are welcome to “creatively acquire.”
    • Information about TOURBUS, the ADV-HTML list, and some other neat stuff.
    • A really good chocolate chip cookie recipe.
our goals today
Our goals today ...
  • Discover the biggest mistakes made by most Internet users:
    • Typing search terms in the wrong box.
    • Using the wrong tool at the wrong time.
  • Talk about the differences between directories and search engines (and when to use each.)
  • Learn some advanced searching techniques.
  • DO ALL OF THIS IN ENGLISH!
the biggest mistake

The Biggest Mistake

Typing search terms in the wrong box

top 15 search terms of 2000
Sex

Hotmail / hotmail.com / www.hotmail.com

Yahoo / yahoo.com / www.yahoo.com

Porn / porno / pornography

Chat / chatrooms

MP3

Horoscopes / horoscope

Ebay / ebay.com / www.ebay.com

AOL / aol.com / www.aol.com

Games

Map / maps

Pokemon

Nude / nudes

Music

XXX

Top 15 search terms of 2000

-- Courtesy Alexa Research

what most parents notice
Sex

Hotmail / hotmail.com / www.hotmail.com

Yahoo / yahoo.com / www.yahoo.com

Porn / porno / pornography

Chat / chatrooms

MP3

Horoscopes / horoscope

Ebay / ebay.com / www.ebay.com

AOL / aol.com / www.aol.com

Games

Map / maps

Pokemon

Nude / nudes

Music

XXX

What most parents notice

-- Courtesy Alexa Research

what i notice
Sex

Hotmail / hotmail.com / www.hotmail.com

Yahoo / yahoo.com / www.yahoo.com

Porn / porno / pornography

Chat / chatrooms

MP3

Horoscopes / horoscope

Ebay / ebay.com /www.ebay.com

AOL / aol.com / www.aol.com

Games

Map / maps

Pokemon

Nude / nudes

Music

XXX

What *I* notice

-- Courtesy Alexa Research

the second biggest mistake

The Second Biggest Mistake

Using the wrong tool at the wrong time

three questions
Three questions
  • Where would you find the telephone number or address of the Bama Six theatre?
    • A telephone book
  • Where you would find the definition of the word “pestilence?”
    • A dictionary (or an Auburn University sorority photo album)
  • Where would you find the name of the war that the Treaty of Westphalia ended?
    • An encyclopedia
slide13

What would happen if you tried to look up the definition of the word “pestilence” in the telephone book?

yahoo isn t a search engine

YAHOO ISN’T A SEARCH ENGINE!

... it is a directory.

directories
Directories
  • Directories are usually human-compiled guides to the web, where sites are organized by category.
  • Major directories:
    • Yahoo
    • Open Directory (DMOZ)
    • About.com
    • Snap/NBCi
what directories are good for
What directories are good for ...
  • “What is the Web page address for some company, organization, or entity?” (or “who makes product X?”)
  • “Where can I find a list of Web pages that focus on a particular, ‘universal’ topic?”
  • In other words, directories are GREAT for “telephone book” searches.
what directories aren t good for
What directories AREN’T good for ...
  • Directories are horrible for “encyclopedia” or “dictionary” searches.
  • The only exception is if the topic is so universal that the directories have no choice but to link to a page or two that discuss that topic (and even then the selection will be slim).
search engines have three parts
Search Engines have three parts:
  • A spider (also called a "crawler" or a "bot") that goes to every page or representative pages on every Web site that wants to be searchable and reads it, using hypertext links on each page to discover and read a site\'s other pages.
search engines have three parts19
Search Engines have three parts:
  • A program that creates a huge index (sometimes called a "catalog") from the pages that have been read.
search engines have three parts20
Search Engines have three parts:
  • A program that receives your search request, compares it to the entries in the index, and returns results to you.

-- Courtesy searchenginewatch.com

directories v search engines
Directories v Search Engines
  • Directories are human-compiled and have a small number of pages in their databases (usually in the low millions)
  • Search engines are machine-compiled and have a HUGE number of pages in their databases (usually in the hundreds of millions or even the billions)
the second biggest mistake restated

The Second Biggest Mistake -- Restated

Using a directory as if it was a search engine ... and then not understanding why you can’t find anything!

top search sites february 2001
Yahoo

MSN

AOL

Lycos

Go/Infoseek

Netscape

NBCi

Excite

LookSmart

AltaVista

Top search sites – February 2001

-- Courtesy Media Metrix

which ones are directories
Yahoo

MSN

AOL

Lycos

Go/Infoseek

Netscape

NBCi

Excite

LookSmart

AltaVista

Which ones are directories?

-- Courtesy searchenginewatch.com

secondary results
Secondary results
  • Most directories use a search engine as a backup (Yahoo and Netscape use Google, almost everyone else uses Inktomi)
  • Why add the extra step?
how the sites stack up
How the sites stack up
  • Yahoo (1.5 – 1.8 million pages)
  • MSN (LookSmart)(2 million pages)
  • AOL (Open Directory)(2.2 million pages)
  • Lycos (Open Directory)(2.2 million pages)
  • Go/Infoseek (430,000 pages)

-- Courtesy searchenginewatch.com

by way of comparison
By way of comparison
  • Excite – 250 million pages
  • AltaVista – 350 million pages
  • Google – 1.3 billion pages

-- Courtesy searchenginewatch.com

slide28

Why do people predominantly use directories when search engines have more stuff? Because no one ever takes the time to teach us how to use a search engine!

the third biggest mistake

The Third Biggest Mistake

Not knowing how to use directories or search engines to actually FIND stuff

search engine rule 1

Search engine rule #1

Be specific ... because if you aren’t specific, you’ll end up with a bunch of garbage!

search engine rule 2

Search engine rule #2

Use quotes to search for phrases.

“Patrick Crispen”

This works on every search engine and directory except LookSmart (and is semi-automatic at AltaVista and Google)

search engine rule 3

Search engine rule #3

Use the + sign to require.

Crispen +Pepperdine

This works on every search engine and directory except LookSmart (and the + is usually assumed for the first term)

search engine rule 4

Search engine rule #4

Use the - sign to exclude.

Crispen -Roadmap

This works on every search engine and directory except LookSmart

search engine rule 5

Search engine rule #5

Combine symbols as often as possible (see rule #1).

+”Patrick Crispen” –Roadmap +Pepperdine

advanced searching made easy

Advanced Searching Made Easy

It’s easy as long as you remember a few, simple commands.

title searches

Title searches

title:terms

This works on AltaVista, GoTo, HotBot, Go, MSN Search, Northern Light, and Snap/NBCi.

t:terms

This only works on Yahoo!

title searches37

Title searches

allintitle:terms

This works on Google (but it should be the first term)

allintitle:”Moon Landing”

site searches

Site searches

domain:domainname

This works on GoTo, HotBot,  MSN Search, and Snap.

host:domainname

This works on AltaVista.

site searches39

Site searches

site:domainname

This works on Google

+site:nasa.gov

url searches

URL searches

url:url

This works on AltaVista, Go, and Northern Light.

u:url

This works on Yahoo!

url searches41

URL searches

allinurl:url

This works on Google (but it has to be the first term)

allinurl:apollo

wildcard searches

Wildcard searches

Add a * in the term

Crisp*

This works on AOL Search, AltaVista, HotBot, MSN Search, Northern Light, Snap, and Yahoo.

or searches

“Or” searches

Alabama OR Auburn

This works on every search engine and directory except Google, Go, LookSmart, and Yahoo!

near searches

“Near” searches

Patrick NEAR Crispen

This works on AltaVista & MSN Search (10 words), Lycos (25 words), and WebCrawler (2 words)

a sample google search

A sample Google search

+allinurl:apollo +Moon –”John Young” +site:nasa.gov

Of course, this would all be on one line

searchenginewatch com
searchenginewatch.com
  • FREE search tutorials!
  • “Search Engine Math”
  • “Power Searching for Anyone”
quittin time
Quittin’ time!
  • Again, this and many other PowerPoint presentations are available at http://netsquirrel.com/
  • Look in the “Classroom Resources” section
  • Two small differences between the online presentations and what you saw today:
    • No transitions
    • Different fonts
for more information
The title font I used is Edward Johnston\'s “London Underground”

Available for $23.95 at p22.com

The body font I used is Helvetica, available at every type foundry

The 3D transitions are from PowerPlugs: Transitions I

Available for $49.00 at crystalgraphics.com

Crystal Graphics has a BUNCH of neat PowerPoint stuff ... for a price

For more information
our goals today49
Our goals today ...
  • Discover the biggest mistakes made by most Internet users:
    • Typing search terms in the wrong box.
    • Using the wrong tool at the wrong time.
  • Talk about the differences between directories and search engines (and when to use each.)
  • Learn some advanced searching techniques.
  • DO ALL OF THIS IN ENGLISH!
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