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2001: The Breakout of DVD Warren Lieberfarb President, Warner Home Video DVD Entertainment Group Press Reception International Consumer Electronics Show January 8, 2002 Shipments of DVDs doubled in 2001. Industry DVD Unit Shipments (in millions) 364 182 98 1999 2000 2001

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2001: The Breakout of DVD

Warren Lieberfarb

President, Warner Home Video

DVD Entertainment Group Press Reception

International Consumer Electronics Show

January 8, 2002


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Shipments of DVDs doubled in 2001.

Industry DVD Unit Shipments

(in millions)

364

182

98

1999

2000

2001

Source: DVD Entertainment Group


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Consumer sales of DVDs more than doubled in 2001.

DVD Unit Sales to Consumers

(in millions)

249

Library Titles

117

New Releases

100

32

41

132

12

20

59

1999

2000

2001

Source: AC Nielsen/VideoScan/Retail Estimates


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Consumer purchases of DVDs per household is increasing.

Average Number of DVDs Purchased per Household

14.9

13.4

12.4

1999

2000

2001

Source: AC Nielsen/VideoScan/Retail Estimates and DVD Entertainment Group


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Consumers spent $4.6 billion on DVDs in 2001, 2.4 times more than in 2000.

DVD Retail Consumer Expenditures

(in billions)

$4.6

$1.8

156% CAGR

Library Titles

$1.9

New Releases

$0.7

$2.8

$0.7

.25

.45

$1.2

1999

2000

2001

Source: AC Nielsen/VideoScan/Retail Estimates


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Consumers purchased $8.4 billion of DVD and VHS combined in 2001, 1.5 times more than in 2000.

Video Retail Consumer Expenditures

(in billions)

$1.9

$3.7

2000

$5.6

$4.6

$3.8

$8.4

2001

0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9

DVD Purchases

VHS Purchases

Source: AC Nielsen/VideoScan/Retail Estimates


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Last year, consumers spent a record-breaking $16.8 billion buying and renting movies on video.

Video Retail and Rental Consumer Expenditures

(in billions)

$20.0

$16.8

$18.0

+21%

$16.0

$13.9

$14.0

$7.0

VHS

$10.8

$12.0

VHS Rentals

$10.0

VHS Purchases

$7.7

VHS

$11.4

$8.0

DVD Rentals

$3.8

$6.0

DVD Purchases

$1.4

$3.7

$4.0

DVD

$6.0

$2.0

DVD

$2.5

$0.6

$4.6

$1.9

$0.0

2000

2001

Source: AC Nielsen/VideoScan/Retail Estimates/VidTrac


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Sell-through is driving total video growth. buying and renting movies on video.

Video Retail and Rental Consumer Expenditures

(in billions)

$20.0

$16.8

$18.0

+21%

$16.0

$13.9

$14.0

Rentals

$8.4

$7.0

$12.0

VHS Rentals

Rentals

$8.3

$10.0

DVD Rentals

$7.7

$1.4

$8.0

VHS Purchases

$6.0

$3.8

DVD Purchases

$0.6

Purchases

$8.4

$4.0

Purchases

$5.6

$3.7

$2.0

$4.6

$1.9

$0.0

2000

2001

Source: AC Nielsen/VideoScan/Retail Estimates/VidTrac


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Consumers spent $10.9 billion to see new movies on video, $2.8 billion more than they did going to movie theaters.

2001 Consumer Expenditures

(in billions)

$20.0

$18.0

$16.0

$14.0

$10.9

$12.0

VHS Rental

$8.1

$10.0

VHS Purchases

$5.1

$8.0

DVD Rental

$6.0

DVD Purchases

$2.0

$4.0

$1.0

$2.0

$2.8

$0.0

Video

New Releases

Theatrical Box Office

Source: AC Nielsen/VideoScan/Retail Estimates/VidTrac, AC Nielsen EDI


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Consumers spend more money on Video $2.8 billion more than they did going to movie theaters. than other entertainment options.

2001 Consumer Expenditures

(in billions)

$20

$16.8

$16.5

$15

$11.2

$10

$8.1

$6.4

$5

$0

Trade

Books

Video

Theatrical

Films

Music

CDs

Video

Games

Source: Video: AC Nielsen/VideoScan/Retail Estimates/VidTrac. Trade Books: Kagan MediaCast. Music CDs: Soundscan. Theatrical Films: AC Nielsen EDI. Video Games: Veronis Suhler.


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DVD growth hit warp speed in 1999 when all studios $2.8 billion more than they did going to movie theaters. released new films on DVD simultaneous with VHS.

Percentage of 4th Qtr. DVD Titles Released Simultaneous with VHS

100%

80%

60%

Not Day

& Date

88%

100%

40%

86%

Day & Date

42%

20%

25%

1997

1998

1999

2000

2001

Annual DVD

Player Sales (Mil)

0.3

0.9

3.6

9.9

16.7

Source: DVD Release Report


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Consumers bought 16.7 million DVD players in 2001. $2.8 billion more than they did going to movie theaters.

U.S. DVD Player Sales to Consumers*

(in millions)

20

16.7

15

9.9

10

5

3.6

0.9

0

1998

1999

2000

2001

*Includes Home Theater in a Box systems, Combination systems and Portable DVD players

Excludes DVD-ROM and Game Consoles

Source: DVD Entertainment Group


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1 in 4 homes now own a DVD player. $2.8 billion more than they did going to movie theaters.

U.S. DVD Player Installed Base*

(in millions)

30

25.1

5.0

20

13.1

20.1

1.5

10

4.8

Multiple Player HHs

11.6

1.3

Single Player HHs

0

1998

1999

2000

2001

*Includes Home Theater in a Box systems, Combination systems and Portable DVD players

Excludes DVD-ROM and Game Consoles

Source: DVD Entertainment Group


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Including game consoles and PCs, there are over 54 million machines capable of playing DVD movies at home.

DVD-Capable Machines

(in millions)

54.3

60.0

50.0

7.5

40.0

15.5

DVD Game Consoles

26.1

30.0

DVD-ROM PCs

1.0

20.0

10.8

10.4

DVD Set-top Players

31.3

10.0

6.0

14.7

0

4.8

1999

2000

2001

Source: DVD Entertainment Group, Adams Media Research, NPD Funworld


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DVD is the fastest-selling machines capable of playing DVD movies at home.consumer electronics product of all time.

Number of Years to Reach Cumulative Sales of 30 Million Units

5

DVD

8

CD Players

PCs

10

Cell Phones

12

13

VCRs

Color TVs

17

0

5

10

15

20

Years

Source: eBrain Market Intelligence


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2001 DVD player shipments exceeded last year’s machines capable of playing DVD movies at home.CES forecast by 28%.

2001 DVD Player Shipments* - Forecast vs. Actual

(in millions)

20

16.6

15

13.0

10

5

0

2001

CES FORECAST

2001

ACTUAL

*Includes Home Theater in a Box systems, Combination systems and Portable DVD players

Excludes DVD-ROM and Game Consoles

Source: DVD Entertainment Group


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Awareness and purchase intent for DVD are strong machines capable of playing DVD movies at home.and continue to improve.

Aided Awareness

100%

Unaided Awareness

76%

Definite Purchase Intent

23%

Total Positive Purchase Intent

44%

Consumer research supports purchases of over

20 million DVD players in 2002.

Source: National Research Group, 12/16/01


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Over 20 million DVD players are expected machines capable of playing DVD movies at home.to be shipped in 2002.

U.S. DVD Player Shipments* - 2002 Forecast

(in millions)

25

20.8

20

16.6

15

9.7

10

4.1

5

1.1

0

1998

1999

2000

2001

2002 Projection

*Includes Home Theater in a Box systems, Combination systems and Portable DVD players

Excludes DVD-ROM and Game Consoles

Source: DVD Entertainment Group


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