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Commercial Trucks Part of the Automotive Family Sound Familiar? Supplier Consolidation Channel Consolidation Limited Product Differentiation Global Competitors Government Regulation Fragmented Aftermarket Continual Technology Push Strategic Profile – The Commercial Vehicle Sector

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Commercial Trucks

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Presentation Transcript


Commercial Trucks

Part of the Automotive Family


Sound Familiar?

  • Supplier Consolidation

  • Channel Consolidation

  • Limited Product Differentiation

  • Global Competitors

  • Government Regulation

  • Fragmented Aftermarket

  • Continual Technology Push


Strategic Profile – The Commercial Vehicle Sector

  • Key Issues

  • Industry Complexity

  • Relationship to Other Auto Sectors

  • Industry Drivers

  • Strategic Profile

  • Industry Outlook


Industry Complexity


Relationship to Auto Sector


Industry Drivers

  • General Economics

  • Productivity

  • Differentiation

    • From other modes

    • Fleet to Fleet

  • Cost Structure

  • Driver Skills / Availability


Porter’s Model For Industry AnalysisThe Global Commercial Vehicle Industry

Supplier Power

Rivalry

Barriers to Entry

Substitutes

Buyer Power


Supplier Power

  • North America

    • Five suppliers Cat, Cummins, DDC, Eaton & ArvinMeritor provide 30% of the value

  • Worldwide

    • Supply base is more diverse

  • Trend

    • OE’s working to reduce supplier power


Buyer Power

  • North America

    • Large fleets [3000+] dictate specifications and buy 50% of vehicles

  • Worldwide

    • Similar to U.S. pre dereg – fragmented – low buyer power


Substitutes

  • Modal threats

    • Rail for distance is becoming better

  • Infrastructure

    • Highway construction is a practical limit


Barriers to Entry

  • Increasing regulation

    • Emissions

    • Safety

  • Distribution & Support

    • North America – Independent

    • Global - Captive


  • Rivalry


    Commercial Vehicles

    • A Balance to the Auto Industry

    • Complementary Technologies

    • Different Economic Cycles

    • Different Drivers

    • Different Customers


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