Metaphors We Live By. George Lakoff & Mark Johnston, The University of Chicago Press, 1980. Our ordinary conceptual system is fundamentally metaphorical in nature. Language for the metaphorical concept that “argument is war” – . Attacking a position. Gaining ground.
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George Lakoff & Mark Johnston,
The University of Chicago Press, 1980
Will we waste it, save it, or spend it?
metaphor for language about language.
It’s hard to get that idea across to him.
I gave you that idea.
Your reasons came through to us.
It’s difficult to put my ideas into words.
His words carry little meaning.
Try to pack more thought into fewer words.
The mind is a machine.
The wheels turning now!
The mind is a brittle object.
He’s cracking up!
George Bellows, A Stag at Sharkey’s (1917)
The San Diego Museum of Art
“So, she vanquished them, horse and foot . . . .”
William Faulkner, “A Rose for Emily”
“We’ll always have Paris.”
Humphrey Bogart to Ingrid Bergman,Casablanca
If your life, metaphorically, is a game of chance,
you’ll need an ace in the hole.