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Judith McDivitt, Ph.D. Centers for Disease Control and Prevention Nutrition and Physical Activity Communication Team

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Public Health Communication – An Employer’s Perspective. Judith McDivitt, Ph.D. Centers for Disease Control and Prevention Nutrition and Physical Activity Communication Team. Definitions .

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Presentation Transcript
slide1

Public Health Communication – An

Employer’s Perspective

Judith McDivitt, Ph.D.

Centers for Disease Control and Prevention

Nutrition and Physical Activity Communication Team

definitions
Definitions
  • Health Communication – “An area of theory, research, and practice related to understanding and influencing the interdependence of communication (symbolic interaction in the forms of messages and meanings) and health-related beliefs, behaviors, and outcomes.” (Cline, 2003)
  • Public Health Communication - “The art and techniques of informing, influencing, and motivating individual, institutional, and public audiences about important health issues.” (HP2010)
roles of hc specialists at cdc
Roles of HC Specialists at CDC
  • Contribute to behavior change
  • Produce and disseminate information to a wide variety of audiences
  • Media relations
  • PR/marketing
  • Address public health crises
  • Contribute to communication and social science
common qualifications in cdc hc specialist announcements 1
Common Qualifications in CDC HC Specialist Announcements - 1
  • Knowledge of the principles, theories, methods and practices of health communication and (social marketing, crisis/risk communication, media relations)
common qualifications 2
Common Qualifications – 2
  • Ability to design, implement, and monitor (evaluate) health promotion activities that integrate health communication, social marketing, and behavior change strategies and tactics
common qualifications 3
Common Qualifications – 3
  • Ability to communicate orally
  • Ability to communication in writing
other qualifications
Other Qualifications
  • Specific to a channel (e.g., Web, news media)
  • Specific to an audience (e.g., Hispanic, low literacy)
  • Partnerships
  • Translation – science, programs
gaps in knowledge and skills
Gaps in Knowledge and Skills
  • Knowledge about HC
  • Strategy versus technique
  • Ability to develop theory and research-based strategies and messages
  • HC at all social-ecological levels
  • Planning expertise
  • Using an audience focus
core hc competencies
Core HC Competencies
  • Basic understanding of breadth and depth of health communication
  • Appreciating the need to understand and address ones audience
    • Choose audience, then channel
    • Need for formative research
  • Translation for a variety of audiences
  • Communication as complement
hc competencies review john finnegan u minn
HC Competencies – ReviewJohn Finnegan, U. Minn
  • Planning and management of strategic communication
  • Information management
  • Media relations management
  • Oral and written skills
  • Informatics
  • Communication for public education and policy
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