IEEM 7103 Topics in Operations Research. Presentations. Using Data Mining Technology to Evaluate Customer ’ s Time-Variant Purchase Behavior and Corresponding Marketing Strategies. d923834 林彥伯. Paper:
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Using Data Mining Technology to Evaluate Customer’s Time-Variant Purchase Behavior and Corresponding Marketing Strategies.
A special kind of stochastic process.
The process will evolve in the futuredepend only onthe present state of the process.
In the long run, the process usually approachesa steady state or equilibrium when the system’s state probabilities have not changed further so long as the matrix of transition probabilities remains the same.
Cleveland (1996), Goodman, Ward, Segal and Cleveland (2000), Feinberg, Kim and Hokama (2000) and Grimm (2001) indicate the following important KPIs for contact center: