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Italian LL Paris – Ju ly 8 th , 2015 Fabio Cartolano

Italian LL Paris – Ju ly 8 th , 2015 Fabio Cartolano. LL A mbition and Solution. Goal : deliver a web-based transport market place where SMEs can offer their transport services to potential customers engaging new business opportunities . Ambition :. Living Lab Solution.

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Italian LL Paris – Ju ly 8 th , 2015 Fabio Cartolano

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  1. Italian LLParis – July8th, 2015Fabio Cartolano

  2. LL Ambition and Solution Goal: deliver a web-based transport market place where SMEs can offer their transport services to potential customers engagingnew business opportunities. Ambition:

  3. Living LabSolution • Overview of IT penetration in SMEs • SMEs in Bologna Freight Village have very fragmented operations, with manual and unstandardizedprocedures: • This consumesa lot of time and havenegative impact in business development strategies.

  4. Living LabSolution • The main expectations of LSPs and FFswere to generatenew business throughadoptionof an electroniclogisticsmarketplaceenablingfacilitation and internationalisation of operations. • SinergiBO • marketplace • The SinergiBO marketplace simplifies acquisition of new businessbeing: • node oriented • with high penetration of local market

  5. Living Lab Solution - Benefits

  6. Industry perspective – Adoption challenge • Stimulating adoption & Interaction with users: • Workshops & B2B meetingswithlocalstakeholders • Exhibitions/events • Online marketing • Brochure • IT developers • LSCs • LSPs • FFs

  7. SinergiBO placement User (shipment) User (shipment) Transport Transport Hub (network) Hub (network) Hub (network) Yard (handling) Yard (handling) Yard (handling) Warehouse (storage) Warehouse (storage) Warehouse (storage)

  8. Living Lab Achievements • Engagement: the marketplace is frequently used also by foreign operators • Roles: improved cooperationbetween nodesand transport operators and among operators themselves • Supply chain: localmanufacturers are opento understand and use the services as well as re-think their logistics processes

  9. Living Lab KPIs

  10. Impact of the Living Lab Solution Adoption

  11. Concluding remarks • The node (hub) is the ideal candidate to promote and exploit a marketplace to improvecooperation and increase service level, • Simple ICT tools are no longer a barrier, • Key succsessfactors: • Promotion ofclusters, • Improvedmanagement of logistics operations, • Cost per activity, • Fosteredadoptionrather than increasedtechnical complexity, • Face-to-face marketingis requiredin order to achieve mindshift.

  12. Fabio Cartolano Consorzio IB Innovation cartolano@ibinnovation.eu

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