Astronomy in my shopping cart
Download
1 / 16

Astronomy in my shopping cart - PowerPoint PPT Presentation


  • 303 Views
  • Updated On :

Astronomy in my shopping cart Today I bought some asteroids, hundreds of black holes and three solar systems! Communicating Astronomy with the Public 2007 Athens, Greece 11 October About us Caterina Boccato Elena Lazzaretto Astronomy degree INAF-Astronomical Observatory of Padua - Italy

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Astronomy in my shopping cart' - jacob


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Astronomy in my shopping cart l.jpg

Astronomy in my shopping cart

Today I bought some asteroids, hundreds of black holes and three solar systems!

Communicating Astronomy with the Public 2007

Athens, Greece 11 October


About us l.jpg
About us

Caterina Boccato

Elena Lazzaretto

Astronomy degree

INAF-Astronomical Observatory of Padua - Italy

Communicating Astronomy with the Public 2007

Athens, Greece 11 October

1/14

INAF Astronomical Observatory of Padua


Aim of the project l.jpg
Aim of the project

To bring Astrophysics to real people

SUPERMARKETS

SHOPPING MALLS

Why?

How?

Communicating Astronomy with the Public 2007

Athens, Greece 11 October

2/14

INAF Astronomical Observatory of Padua


Towards 2009 l.jpg
Towards 2009

- Pilot project

- 2007 testing

- 2008 implementation

- 2009 new proposal under the aegis of IYA2009

6.200.000

Communicating Astronomy with the Public 2007

Athens, Greece 11 October

3/14

INAF Astronomical Observatory of Padua


Shopping malls as real breeding grounds of science consumers l.jpg
Shopping malls as real breeding grounds of “science consumers”

Follow the Public!

Where?

“…the activity’s location in space is truly as important as its format”

“…match closely with local demographic profiles”

Experience value

Communicating Astronomy with the Public 2007

Athens, Greece 11 October

4/14

INAF Astronomical Observatory of Padua


Slide6 l.jpg
a consumers”γορά

Communicating Astronomy with the Public 2007

Athens, Greece 11 October

5/14

INAF Astronomical Observatory of Padua


Two steps l.jpg
Two consumers”steps

  • Inside the supermarket

Outside the supermarket - inside the shopping mall’s Gallery

Communicating Astronomy with the Public 2007

Athens, Greece 11 October

6/14

INAF Astronomical Observatory of Padua


The message l.jpg
The message consumers”

Astronomy exists and it is an active science

To do Astronomy I need a method

Communicating Astronomy with the Public 2007

Athens, Greece 11 October

8/14

INAF Astronomical Observatory of Padua


The first step s result l.jpg
The first step’s result consumers”

Inside the supermarket

Interested or not, the generic consumer, at this point, will understand that astrophysics research exists and produces results!

Communicating Astronomy with the Public 2007

Athens, Greece 11 October

10/14

INAF Astronomical Observatory of Padua


Second step l.jpg
Second step consumers”

Outside the supermarket

Not all the consumers will choose to stop at the stand, only the “science consumers” will

Related activities

Communicating Astronomy with the Public 2007

Athens, Greece 11 October

11/14

INAF Astronomical Observatory of Padua


Conceptual path l.jpg
Conceptual path consumers”

  • Astronomy exists and it is an active science

  • you CAN understand the Universe despite the fact you CAN’T reach and touch its objects but you have to really make the effort

  • better understanding of natural laws and technology improvement

  • enrichment of human knowledge and improvement of everyday life

Communicating Astronomy with the Public 2007

Athens, Greece 11 October

12/14

INAF Astronomical Observatory of Padua


The philosophy l.jpg
The philosophy consumers”

Communicating Astronomy with the Public 2007

Athens, Greece 11 October

13/14

INAF Astronomical Observatory of Padua


Conclusions l.jpg
Conclusions consumers”

The ultimate aim is giving our science consumer the possibility to bring home shopping bags filled not only with consumer goods but also with a piece of knowledge about astrophysics and the way astronomers understand the universe and its phenomena.

Communicating Astronomy with the Public 2007

Athens, Greece 11 October

14/14

INAF Astronomical Observatory of Padua


Contacts l.jpg
Contacts consumers”

Caterina Boccato [email protected]

Elena Lazzaretto [email protected]

Tel: +39.049.8293537

Fax: +39.049.8759840

Communicating Astronomy with the Public 2007

Athens, Greece 11 October

INAF Astronomical Observatory of Padua


ad