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Extension and Social Media. Nov. 6 & 8, 2012. Today’s Agenda. CSU accounts & Social Media Policy 5 ways social media can work for you Facebook tips Twitter 101 Managing the conversation . What is Social Media? .

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Presentation Transcript
today s agenda
Today’s Agenda
  • CSU accounts & Social Media Policy
  • 5 ways social media can work for you
  • Facebook tips
  • Twitter 101
  • Managing the conversation

What is Social Media?

  • Social media is a two-way communication tool where authenticity, real-time interaction is valued and expected
  • Multiple social media platforms allow your to tailor your content to best engage and interact with segmented audiences
  • Emerged phenomenon that continues to develop

Extension and Social Media

  • CSU is connected to communities across the state in meaningful and important ways, serving as an engine of innovation and economic growth
  • Social media is a time-efficient way to connect with constituents with research-backed information
  • Find out what issues are on the minds of your constituents; start a conversation and offer answers and proposed solutions
csu social media website
CSU Social Media Website


  • Social media policy/application
  • Best practices
  • Tips for profile images
  • Directory
  • Social media resources

1. Determine why your department/unit is using social media

  • What is your goal?
  • Who is your audience?
  • What are your messages?

2. Keep it short

  • Do your best to limit Facebook posts to 1-2 lines
  • “Clunky” posts may be read over in news feeds
  • Would it work on Twitter?

3. Share your story through photos and images

  • Illustrate the brand
  • Photos draw 50% more “likes”
  • Easy to share, re-tweet, etc.

4. Use videos

  • Doesn’t have to be professional quality
  • Use your cell phone or flip cam
  • CSU’s Dancing Band Man
    • http://youtu.be/XctNXbxp-js
  • Move-in Season
    • http://youtu.be/tqB6nioa4PE

5. Tell your fans what you want them to do

  • Call to action
    • Watch this video
    • LIKE this post
    • Share a memory/story
    • Ask questions
    • Ask fans to RT (re-tweet) your tweets
what makes a post effective
What makes a post effective?
  • Capture attention through an image or video
  • Use links, but cut the clutter
  • Keep it short and sweet
  • Use tools such as tagging
  • Pin important posts
  • Be a good “friend”
capture attention
Capture Attention
  • Post with an image is 82% more likely to be clicked than text-only post
  • Use a variety of strategies to keep content interesting (photos, videos, questions, solicits for likes)
  • Morning posts have the ability to go viral on the Newsfeed throughout the day
use links cut the clutter
Use Links; Cut the Clutter
  • Facebook will generate a blurb and thumbnail once you post a link; delete the URL to cut the clutter in your status update
edit the link fields
Edit the Link Fields
  • Edit the “title” and “description” fields to enhance your message
keep it short and sweet
Keep it Short and Sweet
  • Updates between 100 and 250 characters — one or two lines of text — get 60% more Likes, comments, and shares than ones that are more than 250 characters
use tools such as tagging
Use Tools Such as Tagging
  • Use the @ in your status update to tag fans or other pages
be a good friend
Be a Good “Friend”
  • Acting as your page, LIKE and comment on other pages
pin or feature important posts
Pin or Feature Important Posts
  • Pinned posts remain in the upper portion of your timeline for up to 7 days
  • Featured posts span across the entire width of your timeline
leverage cover image

Your cover image is front and center on your Facebook page, so make it count! It’s the first thing when people come to your page so leverage its position accordingly

Leverage Cover Image

size your image correctly

Your cover image must be at least 720 pixels wide and can be sized exactly at 851 pixels wide by 315 pixels tall for a precise fit. The image file should be less than 100kb.

Size Your Image Correctly

twitter 1011

Twitter 101

  • What exactly is this Twitter thing?
  • How to Tweet
  • Glossary
  • Anatomy of a Tweet
  • Tips
about twitter

About Twitter

Real-time online information network created in 2006

All in 140 characters or less

340 million tweets daily

Instant feedback; relationship building; share photo/video

how to tweet

How to Tweet

Create an account at Twitter.com

Type your message, hit send

Yes, this is obvious, but it really is easy

Begin to follow other accounts

Attract other followers to you

Write a bio, use a good photo (no egg!)

Pick a good username that relates to who you are/what your represent. AKA @ColoradoStateU

how to tweet tips

How to Tweet tips

Secure your org’s name

Twitter usernames (handles) should avoid names, weird abbreviations, underscores, and be easy to remember

Your bio must be interesting!

Get Twitter on your mobile device


Tweet is a 140-character or less message

  • Retweet is a re-posting of someone else\'s Tweet
  • Favorite is when users like a Tweet
  • @ sign is used to call out usernames in Tweets, like this: Hello @ColoradoStateU!
  • @reply is when you click the Reply button on a Tweet
  • Mention is when you include (tag) another user in your Tweet by including the @ sign followed directly by their username




  • Follow is when you subscribe to another user’s Tweets
  • Followers are other Twitter users that follow you
  • Hashtags: The # symbol is used to mark keywords or topics in a Tweet
  • Direct Message (DM) arePrivate Tweets between sender and recipient
straight from twitter
Straight from Twitter
  • Tip: One great way to find more interesting accounts is see who those you know or admire are following.
  • Tip: If you\'re a new user, others are more likely to find your messages if they are Retweets or @replies.
  • Tip: The best way to gain followers on Twitter is to regularly engage and contribute in a meaningful way.
this all seems confusing that s ok

This all seems confusing; that’s OK

You never will be able to read each Tweet out there

Use third-party applications like TweetDeckor HootSuite to help organize incoming Tweets

Keep an eye on your mentions, direct messages



URL shortener for Colorado State http://s.colostate.edu/login.aspx

Twitter Help Center


social media is a two way street
Social media is a two-way street
  • You want to reach your people and (hopefully) your people want to be reached by you
    • People want to interact, ask questions
    • Other people see you are responsive
    • Not answering or not responding is ignoring (even if you didn’t mean it)
    • People use SM to find out more about you, so help them find that information
dealing with the negative

Dealing with the Negative

Tough questions are bound to be asked

Bad experiences leads to venting

See if you can make it right, if possible

Let them know you are sorry they felt they had a bad experience, if you are indeed sorry

Answer the questions

Allow your followers to defend you

what helps

What Helps?

Try to defuse a negative conversation:

Providing accurate information

Addressing issues in a timely manner

Kill ‘em with kindness/Take the high road

Provide additional resources (links to other web pages, videos, etc. that verify your message)

Don’t get into an argument for the world to see

when to punt delete ignore untag

When to Punt (Delete, Ignore, Untag)

Blatantly abusive posts, bad language

Slanderous posts (don’t let slander trespass)

Overwhelming response to uncontrollable event, such as:

Snow Days:

We can get 100s of posts on days it snows and CSU doesn’t close

We can’t control the weather (Sorry it snowed, but you knew that it snows in Colorado!)

We DO respond to emails/calls about weather (non)closures.