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Extension and Social Media. Nov. 6 & 8, 2012. Today’s Agenda. CSU accounts & Social Media Policy 5 ways social media can work for you Facebook tips Twitter 101 Managing the conversation . What is Social Media? .

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Extension and social media

Extension and Social Media

Nov. 6 & 8, 2012


Today s agenda
Today’s Agenda

  • CSU accounts & Social Media Policy

  • 5 ways social media can work for you

  • Facebook tips

  • Twitter 101

  • Managing the conversation


What is Social Media?

  • Social media is a two-way communication tool where authenticity, real-time interaction is valued and expected

  • Multiple social media platforms allow your to tailor your content to best engage and interact with segmented audiences

  • Emerged phenomenon that continues to develop


Extension and Social Media

  • CSU is connected to communities across the state in meaningful and important ways, serving as an engine of innovation and economic growth

  • Social media is a time-efficient way to connect with constituents with research-backed information

  • Find out what issues are on the minds of your constituents; start a conversation and offer answers and proposed solutions








Csu on pinterest
CSU on Pinterest




Csu social media website
CSU Social Media Website

www.socialmedia.colostate.edu

  • Social media policy/application

  • Best practices

  • Tips for profile images

  • Directory

  • Social media resources


5 ways social media can work for you
5 Ways Social Media Can Work for You


1. Determine why your department/unit is using social media

  • What is your goal?

  • Who is your audience?

  • What are your messages?


2. Keep it short

  • Do your best to limit Facebook posts to 1-2 lines

  • “Clunky” posts may be read over in news feeds

  • Would it work on Twitter?


3. Share your story through photos and images

  • Illustrate the brand

  • Photos draw 50% more “likes”

  • Easy to share, re-tweet, etc.


4. Use videos

  • Doesn’t have to be professional quality

  • Use your cell phone or flip cam

  • CSU’s Dancing Band Man

    • http://youtu.be/XctNXbxp-js

  • Move-in Season

    • http://youtu.be/tqB6nioa4PE


5. Tell your fans what you want them to do

  • Call to action

    • Watch this video

    • LIKE this post

    • Share a memory/story

    • Ask questions

    • Ask fans to RT (re-tweet) your tweets




What makes a post effective
What makes a post effective?

  • Capture attention through an image or video

  • Use links, but cut the clutter

  • Keep it short and sweet

  • Use tools such as tagging

  • Pin important posts

  • Be a good “friend”


Capture attention
Capture Attention

  • Post with an image is 82% more likely to be clicked than text-only post

  • Use a variety of strategies to keep content interesting (photos, videos, questions, solicits for likes)

  • Morning posts have the ability to go viral on the Newsfeed throughout the day


Use links cut the clutter
Use Links; Cut the Clutter

  • Facebook will generate a blurb and thumbnail once you post a link; delete the URL to cut the clutter in your status update


Edit the link fields
Edit the Link Fields

  • Edit the “title” and “description” fields to enhance your message


Keep it short and sweet
Keep it Short and Sweet

  • Updates between 100 and 250 characters — one or two lines of text — get 60% more Likes, comments, and shares than ones that are more than 250 characters


Use tools such as tagging
Use Tools Such as Tagging

  • Use the @ in your status update to tag fans or other pages


Be a good friend
Be a Good “Friend”

  • Acting as your page, LIKE and comment on other pages


Pin or feature important posts
Pin or Feature Important Posts

  • Pinned posts remain in the upper portion of your timeline for up to 7 days

  • Featured posts span across the entire width of your timeline


Leverage cover image

  • Your cover image is front and center on your Facebook page, so make it count! It’s the first thing when people come to your page so leverage its position accordingly

Leverage Cover Image


Size your image correctly

Size Your Image Correctly


Twitter 101

Twitter 101 sized exactly at


Twitter 1011

Twitter 101 sized exactly at

  • What exactly is this Twitter thing?

  • How to Tweet

  • Glossary

  • Anatomy of a Tweet

  • Tips


About twitter

About Twitter sized exactly at

Real-time online information network created in 2006

All in 140 characters or less

340 million tweets daily

Instant feedback; relationship building; share photo/video


How to tweet

How to Tweet sized exactly at

Create an account at Twitter.com

Type your message, hit send

Yes, this is obvious, but it really is easy

Begin to follow other accounts

Attract other followers to you

Write a bio, use a good photo (no egg!)

Pick a good username that relates to who you are/what your represent. AKA @ColoradoStateU


How to tweet tips

How to Tweet tips sized exactly at

Secure your org’s name

Twitter usernames (handles) should avoid names, weird abbreviations, underscores, and be easy to remember

Your bio must be interesting!

Get Twitter on your mobile device


Glossary

  • Tweet sized exactly at is a 140-character or less message

  • Retweet is a re-posting of someone else's Tweet

  • Favorite is when users like a Tweet

  • @ sign is used to call out usernames in Tweets, like this: Hello @ColoradoStateU!

  • @reply is when you click the Reply button on a Tweet

  • Mention is when you include (tag) another user in your Tweet by including the @ sign followed directly by their username

Glossary


Glossary sized exactly at

  • Follow is when you subscribe to another user’s Tweets

  • Followers are other Twitter users that follow you

  • Hashtags: The # symbol is used to mark keywords or topics in a Tweet

  • Direct Message (DM) arePrivate Tweets between sender and recipient


Facebook ads

Facebook Ads sized exactly at


Straight from twitter
Straight from Twitter sized exactly at

  • Tip: One great way to find more interesting accounts is see who those you know or admire are following.

  • Tip: If you're a new user, others are more likely to find your messages if they are Retweets or @replies.

  • Tip: The best way to gain followers on Twitter is to regularly engage and contribute in a meaningful way.


This all seems confusing that s ok

This all seems confusing; that’s OK sized exactly at

You never will be able to read each Tweet out there

Use third-party applications like TweetDeckor HootSuite to help organize incoming Tweets

Keep an eye on your mentions, direct messages


Resources

Resources sized exactly at

URL shortener for Colorado State http://s.colostate.edu/login.aspx

Twitter Help Center

http://support.twitter.com/


Managing the conversation
Managing the Conversation sized exactly at


Social media is a two way street
Social media is a two-way street sized exactly at

  • You want to reach your people and (hopefully) your people want to be reached by you

    • People want to interact, ask questions

    • Other people see you are responsive

    • Not answering or not responding is ignoring (even if you didn’t mean it)

    • People use SM to find out more about you, so help them find that information


Dealing with the negative

Dealing with the Negative sized exactly at

Tough questions are bound to be asked

Bad experiences leads to venting

See if you can make it right, if possible

Let them know you are sorry they felt they had a bad experience, if you are indeed sorry

Answer the questions

Allow your followers to defend you


What helps

What Helps? sized exactly at

Try to defuse a negative conversation:

Providing accurate information

Addressing issues in a timely manner

Kill ‘em with kindness/Take the high road

Provide additional resources (links to other web pages, videos, etc. that verify your message)

Don’t get into an argument for the world to see


When to punt delete ignore untag

When to Punt sized exactly at (Delete, Ignore, Untag)

Blatantly abusive posts, bad language

Slanderous posts (don’t let slander trespass)

Overwhelming response to uncontrollable event, such as:

Snow Days:

We can get 100s of posts on days it snows and CSU doesn’t close

We can’t control the weather (Sorry it snowed, but you knew that it snows in Colorado!)

We DO respond to emails/calls about weather (non)closures.


Questions
Questions? sized exactly at


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