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Fall 2014 Product Line From The Bridge Direct

Fall 2014 Product Line From The Bridge Direct. Retro Toy Made Modern-Cool. Larger and brighter 3D images Fresh, eye-catching licensed character designs New mechanics for smoother operation Celebrating 75 th Anniversary in 2014. Then. Now. Consumer Insights.

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Fall 2014 Product Line From The Bridge Direct

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  1. Fall 2014 Product Line From The Bridge Direct

  2. Retro Toy Made Modern-Cool • Larger and brighter 3D images • Fresh, eye-catching licensed character designs • New mechanics for smoother operation • Celebrating 75th Anniversary in 2014 Then Now

  3. Consumer Insights • Primary users are kids aged 2-5 • High mom awareness and retro-cool position • Combination of nostalgia and hot characxter licenses drives the purchase • Considered a basic, “quiet” toy that travels well

  4. Product Offering Reel Packs Licensed Gift Sets • Viewer, 3 reels and reel case • Variety of top kids’ licenses • Available in boys, girls and mixed assortments in 6-piece MC • 21-image story on 3 reels • Variety of top licenses • In 24-piece CDU

  5. Reel Packs Assortment in CDU Each pack includes 3 reels that tell a 21-image story! 24 pieces per CDU (Note: assortment is updated on rotating basis to keep it fresh)

  6. Licensed Gift Sets • Includes a custom character Viewer, 3 reels & storage case • Available in solid packs, girls assortment, boys assortment or mixed

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