Successful Chapter Programming

1. Successful Chapter Programming Volunteer Leaders Webcast Series August 22, 2013 Sherry Johnson, SPHR Field Services Director – Southwest Central Region

2. Today’s Presenters Successful Chapter Programming • Sherry Johnson, SPHR • SHRM Field Services Director Southwest Central Region • Cathleen Hoffmann, SPHR, MBAArkansas SHRM State Conference Committee Chair; and, Northwest Arkansas SHRM (NOARK) Director of Programs

3. Today’s Agenda Successful Chapter Programming • Strategic Planning • Where to Find Speakers • Challenges • How to Decide on Topics • Core HR Topics • Measuring Success • Program Topic Analysis • SHRM Resources • Best Practices – Case Study

4. Strategic Planning Program Planning, Marketing & Branding • SWOT Analysis • Marketing Plan Objectives • Raise awareness in the business community • Increase membership • Increase participation and engagement of membership • Branding • Change your logo by adding a tagline • Develop Ad Campaign • Dedicate financial resources to advertising • Program Objectives • To provide HRCI Credit pre-approved • To increase Networking opportunities • Use CORE HR topics • Hire engaging speakers • Ensure a comfortable environment • Develop Career Emphasis Groups

5. Where to Find Speakers Successful Chapter Programming Referrals from membership Referrals from other SHRM chapters Network with other chapters Use speakers from other SHRM affiliate conferences and events National, Regional, State, Local Referrals from other non-profit organizations Government agencies Well-known local professionals Let them come to you – How? Law Firms, Consulting Companies, etc. Special Interest Groups (SIGs) and Core Emphasis Groups (CEGs) SHRM Speakers Bureau SHRM Chapter Speaker List Speakers, Available Topics, Locations, Fees

6. Challenges Successful Chapter Programming Appealing to various backgrounds and levels of technical HR experience Keeping it interesting & relevant Scheduling conflicts Overcoming a poorly received speaker Speakers making a sales pitch Cost of higher quality speakers

7. How to Decide on Topics Successful Chapter Programming Member surveys Evaluations Board recommendations Legal updates HR hot topics, relevance SHRM HR Magazine; publications

8. Core HR Topics Successful Chapter Programming • Compensation & Benefits • State Salary Survey • 401k • Employee Relations • Generational Differences • Hiring & Staffing • The Art of Effective Interviewing • Transition • Networking • Ethics • Ethical Decision Making in Organizations

9. Measuring Success Successful Chapter Programming Evaluations for each session Track evaluations and look for trends Survey those in attendance Satisfaction with the Event Atmosphere Food Environment Suggestions Recommendation of SHRM Memphis events Ask attendees Some will not complete evaluations Number of attendees Track attendance to determine average and look for trends

10. Program Topic Analysis Successful Chapter Programming Results . . . • Members like: • Legal Updates • Diversity & Inclusion • Hot Topics in HR: • Employee Engagement in this Economy • Work-Life Balance • Succession Management • Talent Management, Skills Gaps, Aging Workforce, etc. • Positive Thinking in the Workplace • Suggested topics: • Healthcare Reform • Immigration • USERRA • HR: A Strategic Change Agent

11. SHRM Resources www.shrm.org/vlrc Successful Chapter Programming

12. SHRM Resources Successful Chapter Programming • SHRM Presentations for Chapter and State Council Use • Do you need a presentation for a chapter meeting?  • These PowerPoint presentations and scripts were developed for chapters and state councils to use when they have a need for programming but do not have a speaker. A brief description of the presentations is also available for you to submit the program to HRCI for re-certification credit. • SHRM: Your Career Partner (PowerPoint presentation) • SHRM: Your Career Partner (Script) • New!HR Scenario Planning: Key Tool for Managing Economic Uncertainty • New!Business Ethics for HR Professionals • Click here to access these presentations: Presentation for Chapters and State Councils

13. SHRM Resources Successful Chapter Programming SHRM Foundation DVD Series Through interviews with top executives, these educational DVDs present real-world case studies of strategic HR in action. These videos are ideal for use in SHRM chapter programs. Use the companion discussion guides and PowerPoint presentations to create high-impact presentations for professional development or classroom use. SHRM Foundation DVDs are used in more than 400 universities in 43 countries.

14. SHRM Resources Successful Chapter Programming • SHRM Speakers Bureau • Members of the SHRM Staff may be available to speak on the following topics: • HR Governmental Update - (please specify from the options listed below): • HR Public Policy: The 113th Congress and the Second-Term Obama Administration • HR Regulatory and Judicial Outlook for the Obama Administration • HR State Public Policy Outlook • SHRM Advocacy Team: Shaping HR Public Policy • Global HR: Strategies for a Flatter World • Best Practices in Talent Management Strategy • The Business Case: Why Diversity and Inclusion are Good for Business • The Future of HR: What's Next for the Profession? • Making Sense Of Social Media As A Tool For Hr Professionals. • Workplace Flexibility: The Next Imperative For Business Success And HR Leadership • The HR Professional Competency Model: A Roadmap for Success • Energize and Engage: How Inclusion Supercharges Employee Satisfaction and Performance • Avoiding the Boomer Drain: HR Strategies and Best Practices • New!When 9 to 5 Goes Bust: Making Workflex a Reality in Your Organization • We attempt to fulfill as many speaking invitations as is feasible. To ensure we have adequate information for making scheduling decisions, please complete the online request form at http://apps.shrm.org/speakers/speakers_form.asp

15. SHRM ADVOCACY TEAM: SHAPING HR PUBLIC POLICY  As an HR Professional, you are uniquely positioned to shape the development of federal and state workplace laws and regulations. This presentation takes you through the basic steps of becoming involved in the public policy process; best practices for contacting, meeting, and building lasting relationships with elected officials and their staffs; and effective ways to communicating the HR professional's perspective on key workplace issues. You will also learn about the initiative SHRM has launched to create a nationwide member advocacy network of HR Advocates, collectively known as the Advocacy Team, or A-Team. SHRM Advocacy Team Initiative 2010-2014 Target States Chatrane Birbal Senior Member Advocacy Specialist Chatrane.Birbal@shrm.org 703-535-7476 (W) www.shrm.org/advocacy

16. Presentation 2 When 9 to 5 Goes Bust: Making Workflex a Reality in Your Organization You might be convinced of the value of workplace flexibility, but how can you make it work in your organization? In this presentation, you will hear award-winning strategies, practical tips and advice from best-practice companies to help you design a Workflex program uniquely suited to the needs and culture of your organization. Among other insights, attendees will learn the four key steps to building a successful program, including building the business case, customizing a Workflex program, incorporating change management strategies, and implementing Workflex for success. Presentation 1 WORKPLACE FLEXIBILITY: THE NEXT IMPERATIVE FOR BUSINESS SUCCESS AND HR LEADERSHIP Workplace flexibility has become a key business strategy to leverage the talents and skills of today’s increasingly diverse, aging, and multi-generational workforce. In this session, you will learn how flexible work arrangements such as job sharing, flexible scheduling, phased retirement, and telecommuting can drive employee engagement, productivity, retention, and benefit your organization’s bottom line. You will also examine key HR strategies for implementing flexibility as well as legal issues to consider. And you will hear about new resources and opportunities as a result of SHRM’s partnership with the Families and Work Institute, including the “When Work Works” initiative. SHRM Workplace Flexibility Initiative 2012-2014 Target States Cassidy Neal Workplace Flexibility Program Specialist Cassidy.Neal@shrm.org 703-535-6086 (W)512-705-8065 (C) http://www.shrm.org/hrdisciplines/benefits/Pages/workflex.aspx

17. Successful Chapter Programming Best Practices • Arkansas SHRM (ARSHRM) Professional Development Director • 2013 ARSHRM State Conference Committee Chair • Northwest Arkansas SHRM (NOARK) Director of Programs • 2008 NOARK Human Resource Professional of the Year • 2011 Arkansas "Outstanding" Human Resource Professional of the Year • SHRM Learning System Instructor • National Association of Female Executives (NAFE) Cathleen Hoffman, SPHR, MBA CHoffman@daisy.comPhone: (479) 621-4313

18. Topic Ideas? Successful Chapter Programming • Advertisements you get via e-mail… • SHRM Learning System Modules • Survey your members • Rotate your committee members for fresh ideas. • Look at what other chapters are doing. • Hot News Topics

19. Where do you find your speakers? Successful Chapter Programming • Ask your chapter members—You have experts among you!!! • Ask your vendors. • Ask professors/teachers at your Universities/Colleges in your area. • Put a “Call for Presenters” on your chapter website. • Non-Profits are great speakers.

20. Where do you find your speakers? Successful Chapter Programming • Social Media • Facebook • Friend other chapters, state councils, conference pages • Twitter • Follow chapters, state councils, conferences • Live chats • Ex. #SHRMchat

21. When do you have your meeting? Successful Chapter Programming • How do you decide? • Breakfast • Lunch • After Hours • Survey • Look at attendance at the different meetings • What kind of program is it?

22. How do you know if your meeting was successful? Successful Chapter Programming • Evaluations—Best Practices • Short • Timely • Use the results to make changes if needed.

23. Questions? Successful Chapter Programming

24. Thank You! Successful Chapter Programming Sherry Johnson, SPHR Field Services Director Southwest Central Region AR, LA, MO, OK, TX Sherry.Johnson@shrm.org 703-535-6255 (W)@SHRMSherry