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Presented by Kate Heavey Windermere Services

Luxury Portfolio Overview. Presented by Kate Heavey Windermere Services. Overview. What is Luxury Portfolio? Luxury Portfolio versus the Competition Presentation Tools Benefits to Windermere Brokers. What is Luxury Portfolio?. A member of Leading Real Estate Companies of the World

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Presented by Kate Heavey Windermere Services

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  1. Luxury Portfolio Overview Presented by Kate Heavey Windermere Services

  2. Overview • What is Luxury Portfolio? • Luxury Portfolio versus the Competition • Presentation Tools • Benefits to Windermere Brokers

  3. What is Luxury Portfolio? A member of Leading Real Estate Companies of the World Network of brokers Larger than Sotheby’s and Christie’s Access to unique marketing opportunities Rich content for luxury branding and marketing

  4. Online Presence Web Traffic Average traffic/month – 110,000 Total 1.3+ Million visits/year Excellent Google Placement Strong social media presence Facebook Twitter LinkedIn Luxury Portfolio Blog

  5. Print Advertising Advertising reach (print + online) total 45 million luxury consumers annually Co-op advertising in The Wall Street Journal ($195), Unique Homes ($300) & duPont Registry ($500) Brand ads Results: 25% traffic from brand awareness & print ads Average time on the site for traffic generated from a print ad is 15 1/2 minutes vs. less than 12 minutes from a search engine, less than 10 minutes from another website

  6. Luxury Portfolio vs. the Competition Site Statistics – Q3 2010

  7. Luxury Portfolio vs. the Competition The most US listings priced over $1M

  8. Luxury Portfolio vs. the Competition

  9. Luxury Portfolio vs. Sotheby’s

  10. Luxury Portfolio vs. Coldwell Banker

  11. WWA Total Sales in 2010 above $2M

  12. Presentation Tools The Listing Presentation Box $49.95 + shipping and handling for one $39. 95 + shipping and handling for 4 or more LuxeIntroductions Co-Branded Windermere Presentation Sheets

  13. Presentation Talking Points Luxury Portfolio has the largest market in the world Luxury Portfolio has the most $1M+ listings The most luxury sales associates – creating an unmatched network of luxury agents Your listing will be Part of an international network Marketed to affluent buyers

  14. Who Qualifies for Luxury Portfolio Participating office Registered Premier listing Priced over $1M Five high quality property photos Residential only Listings are automatically swept to Luxury Portfolio

  15. Benefits to Windermere Brokers National and International listing exposure Listing Syndication www.wsj.com www.relohomeserach.com www.youtube.com - LuxeTour LuxeAnalytics Low cost national & international advertising opportunities Networking Events

  16. Thank You! Please feel free to contact me with any questions. Kate Heavey 206/695-5959 kate.heavey@windermere.com

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