Technology Enabled Business Transformation Plan
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Technology Enabled Business Transformation Plan W.P. Carey School of Business Arizona State University Master Science Information Management Yoshi Budiyanto, Eric Mason, Brian Rich, Fiona Rivard. Introduction. Roadside Assist industry overview AAA company overview

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Introduction 4371273

Technology Enabled Business Transformation PlanW.P. Carey School of BusinessArizona State UniversityMaster Science Information ManagementYoshi Budiyanto, Eric Mason, Brian Rich, Fiona Rivard


Introduction

Introduction

  • Roadside Assist industry overview

  • AAA company overview

  • Technology enabled business transformation plan

  • Implementation plan

  • Cost benefit analysis

  • Establishing a sustainable competitive advantage


Industry analysis

Industry Analysis

Roadside Assist Models

Free plansStand alone providers

  • New vehicle

  • Credit Card

    Add-on plans

  • Cell Phones

  • Insurance

    Substitutes

  • Friends & Family

  • Highway Patrol

  • Smart Phone Apps

  • OnStar


Aaa company analysis

AAA Company Analysis

51 million members

51 individually operated clubs

Value chains

  • Membership (Brand)

  • Insurance (revenue generator)

  • Travel


Introduction 4371273

SWOT


Transformation plan

Transformation Plan

Goals and Objectives

Future BI Roadmap

Recommendation

  • Develop Business Intelligence Membership Data for Future Strategic Efficiency Process Improvements.


Technology solution

Technology Solution

D2000 Database

$65

OBD Knowledge DB

D2000 Dispatch Application

$44


Pilot plan

Pilot Plan


Advanced go projected incremental contribution to margin

Advanced Go – Projected Incremental Contribution To Margin

  • Cost of Membership $ 125

  • A free OBD device

  • A smart phone application

  • Improved problem resolution


Establishing a sustainable competitive advantage

Establishing A Sustainable Competitive Advantage

Competitors will find it hard to imitate

  • Vertical integration

    • Control of process end to end

    • Contact Centers – Tow and light service – Repair shops

  • Increased switching costs

    • Increased value and relevance of membership

  • Complex project that crosses lines of business

  • Internally developed technical solution


Questions and answers

Questions and Answers


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