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Introduction

Technology Enabled Business Transformation Plan W.P. Carey School of Business Arizona State University Master Science Information Management Yoshi Budiyanto, Eric Mason, Brian Rich, Fiona Rivard. Introduction. Roadside Assist industry overview AAA company overview

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Introduction

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Presentation Transcript

  1. Technology Enabled Business Transformation PlanW.P. Carey School of BusinessArizona State UniversityMaster Science Information ManagementYoshi Budiyanto, Eric Mason, Brian Rich, Fiona Rivard

  2. Introduction • Roadside Assist industry overview • AAA company overview • Technology enabled business transformation plan • Implementation plan • Cost benefit analysis • Establishing a sustainable competitive advantage

  3. Industry Analysis Roadside Assist Models Free plansStand alone providers • New vehicle • Credit Card Add-on plans • Cell Phones • Insurance Substitutes • Friends & Family • Highway Patrol • Smart Phone Apps • OnStar

  4. AAA Company Analysis 51 million members 51 individually operated clubs Value chains • Membership (Brand) • Insurance (revenue generator) • Travel

  5. SWOT

  6. Transformation Plan Goals and Objectives Future BI Roadmap Recommendation • Develop Business Intelligence Membership Data for Future Strategic Efficiency Process Improvements.

  7. Technology Solution D2000 Database $65 OBD Knowledge DB D2000 Dispatch Application $44

  8. Pilot Plan

  9. Advanced Go – Projected Incremental Contribution To Margin • Cost of Membership $ 125 • A free OBD device • A smart phone application • Improved problem resolution

  10. Establishing A Sustainable Competitive Advantage Competitors will find it hard to imitate • Vertical integration • Control of process end to end • Contact Centers – Tow and light service – Repair shops • Increased switching costs • Increased value and relevance of membership • Complex project that crosses lines of business • Internally developed technical solution

  11. Questions and Answers

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