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MKT 447 Course Great Wisdom / tutorialrank.com

For more course tutorials visit<br>www.tutorialrank.com<br><br><br>MKT 447 Week 1 Individual Advertising Past and Present Paper (UOP Course)<br>MKT 447 Week 1 DQ 1 (UOP Course)<br>MKT 447 Week 1 DQ 2 (UOP Course)<br>MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief (UOP Course)<br>MKT 447 Week 2 DQ 1 (UOP Course)<br>MKT 447 Week 2 DQ 2 (UOP Course)<br>MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper (UOP Course)<br>

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MKT 447 Course Great Wisdom / tutorialrank.com

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  1. MKT 447 Course Great Wisdom-tutorialrank.com For More Tutorials www.tutorialrank.com

  2. MKT 447 Entire Course (UOP Course) MKT 447 Final Exam Guide (UOP Course) • MKT 447 Week 1 Individual Advertising Past and Present Paper (UOP Course) • MKT 447 Week 1 DQ 1 (UOP Course) • MKT 447 Week 1 DQ 2 (UOP Course) • MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief (UOP Course) • Multiple Choice: Choose the correct response for the following questions. • 1. As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day. These messages may appear in the mass media, as even sponsorships, telemarketing calls, or even as e-mails. The correct term for all these commercial messages MKT 447 Course Great Wisdom-tutorialrank.com

  3. MKT 447 Week 1 DQ 1 and DQ 2 (UOP Course) MKT 447 Week 1 Individual Advertising Past and Present Paper (UOP Course) • What is advertising? How does it differ from marketing? How does your company, or a company that you are familiar with, use advertising? Provide an example.- • Advertising Past and Present Paper • Resources: Internet, University Library • Select a print advertisement from before 1970 for a product or service that is still in existence. MKT 447 Course Great Wisdom-tutorialrank.com

  4. MKT 447 Week 2 DQ 1 and DQ 2 (UOP Course) MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief (UOP Course) • What is perception? Why does each consumer see a product differently? How does this affect the consumer decision-making process? • Why is market segmentation important? • Advertising Plan and Creative Brief • Your Learning Team has been selected as the ad agency for Baderman Island, a fictitious company located in the list of Virtual Organizations. MKT 447 Course Great Wisdom-tutorialrank.com

  5. MKT 447 Week 3 DQ 1 and DQ 2 (UOP Course) MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper (UOP Course) • What is the role of emotional appeal with effective advertising? Would you consider humor to be an important element for effective advertisements? Why or why not? In what circumstances might humor not be appropriate? • What are the keys to creating effective copy and design for advertisements? • Effective Advertising Planning and Implementation Paper • Resources: Internet, University Library • Select a product with which you are familiar. • Obtain faculty approval for your selected product. MKT 447 Course Great Wisdom-tutorialrank.com

  6. MKT 447 Week 4 DQ 1 and DQ 2 (UOP Course) MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper (UOP Course) • What is media strategy? Why should your media strategy mirror your marketing strategy? How does your target market's media consumption affect the strategy? • What are the pros and cons of various media selections? • Advertising, Creative, and Media Strategies Paper • Resources: Advertising Plan and Creative Brief assignment from Week Two, Internet, and University Library. • Select the advertising objectives developed in the Advertising Plan and Creative Brief assignment. MKT 447 Course Great Wisdom-tutorialrank.com

  7. MKT 447 Week 5 Individual Future Trends in Advertising Paper (UOP Course) MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation (UOP Course) • Future Trends in Advertising Paper • Resources: University Library, Internet • Write a 1,400- to 1,750-word paper in which you identify a minimum of three key trends that might affect advertising in the future; for example, regulatory, Internet and interactive media, globalization, innovation, and so forth. • Final Advertising Campaign Presentation • Resources: Advertising, Creative, and Media Strategies Paper, Internet, University Library • Prepare a 15- to 20-minute Microsoft® PowerPoint® presentation, with speaker’s notes, consisting of a minimum of 12 to 15 slides. MKT 447 Course Great Wisdom-tutorialrank.com

  8. MKT 447 Course Great Wisdom-tutorialrank.com For More Tutorials www.tutorialrank.com

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