MKT 421 NEW Course Great Wisdom / tutorialrank.com

1. MKT 421 NEW Course Great Wisdom-tutorialrank.com For More Tutorials www.tutorialrank.com

2. MKT 421 Entire Course (2 Sets) MKT 421 Final Exam Guide (New) • MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) • MKT 421 Week 1 Discussion Question 1 • MKT 421 Week 1 Discussion Question 2 • MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT) • . A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years. • marketing dashboard • marketing plan MKT 421 NEW Course Great Wisdom-tutorialrank.com

3. MKT 421 Final Exam Guide MKT 421 Week 1 Discussion Question 1 (UOP Course) • 1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: • Sales management communications. • Integrated promotional marketing. • Sales promotion communications. • Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? MKT 421 NEW Course Great Wisdom-tutorialrank.com

4. MKT 421 Week 1 Discussion Question 2 (UOP Course) MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New) • Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis • This tutorial contains 2 different papers • Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: • Identify a brand about which you are passionate. MKT 421 NEW Course Great Wisdom-tutorialrank.com

5. MKT 421 Week 2 Discussion Question 1 (UOP Course) MKT 421 Week 2 Discussion Question 2 (UOP Course) • What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? • What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? MKT 421 NEW Course Great Wisdom-tutorialrank.com

6. MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT) MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers) • Select a company currently experiencing marketing changes. • Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: • Write a 750- to 1000-word paper that does the following: • Summarizes your background and what makes you unique in a 1-paragraph elevator pitch • Identifies 3 to 4 companies you want to work for, and an explanation as to why MKT 421 NEW Course Great Wisdom-tutorialrank.com

7. MKT 421 Week 3 Discussion Question 1 (UOP Course) MKT 421 Week 3 Discussion Question 2 (UOP Course) • Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as • Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale MKT 421 NEW Course Great Wisdom-tutorialrank.com

8. MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New) MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New) • This tutorial contains 2 different papers • Review "perceptual mapping" located on the Week 2 ERR page. • Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. • Select an industry with many competitors. • This tutorial contains 2 different papers • Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course. MKT 421 NEW Course Great Wisdom-tutorialrank.com

9. MKT 421 Week 4 Discussion Question 1 (UOP Course) MKT 421 Week 4 Discussion Question 2 (UOP Course) • What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? • What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy? MKT 421 NEW Course Great Wisdom-tutorialrank.com

10. MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers) MKT 421 Week 5 Discussion Question 1 (UOP Course) • Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: • A description of blue ocean strategy and its importance • Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as MKT 421 NEW Course Great Wisdom-tutorialrank.com

11. MKT 421 Week 5 Discussion Question 2 (UOP Course) MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) • You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why. • This tutorial contains two sets of Paper • Select an industry. • Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each. MKT 421 NEW Course Great Wisdom-tutorialrank.com

12. MKT 421 Week 5 Team Assignment Final Marketing Plan and Presentation (2 sets)(NEW) MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) • This tutorial contains two sets of Paper and Presentation • Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan. • This tutorial contains two sets of Paper • Select an industry. • Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each. MKT 421 NEW Course Great Wisdom-tutorialrank.com

13. MKT 421 NEW Course Great Wisdom-tutorialrank.com For More Tutorials www.tutorialrank.com