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Intelligent living

Intelligent living. Results from the Screenfridge Field Trial and possible next steps Lajla Klamer TDC Tele Danmark. Background. e2-Home and TDC Tele Danmark joint project: Vision for Intelligent Living Consumer need Electronic household services Kitchen Productive time

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Intelligent living

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  1. Intelligent living • Results from the Screenfridge Field Trial • and possible next steps • Lajla Klamer • TDC Tele Danmark

  2. Background • e2-Home and TDC Tele Danmark • joint project: • Vision for Intelligent Living • Consumer need • Electronic household services • Kitchen • Productive time • Quality of life “Making everyday a little easier”

  3. Consumer value proposition • Simplicity Always-on Quick Response Interface Design Attractive Intuitive • Relevance • Right Application • Right Purpose • Right Person • Right Context • Right Place • Consumer Protection • Integrity • Security • Backbone Solutions • Privacy

  4. Content providers: ISO Supermarked Politiken Superstore TV Danmark Kanal2 TV2 Vejdirektoratet Vejr2 Ballerup Bibliotek Ballerup Bladet Ballerup Centret DR Online DSB S-tog A/S e-licious

  5. Profile of Interviewed ParticipantsNov. 2000: 41 interviwed April 2001: 45 interviewed Nov. 2000: 48 April 2001: 46 The category ”Families with teenagers” includes ”Adult children” (by 2).

  6. Concept: Interest in the Screenfridge ideaApril 2001: 45 interviewed

  7. Simplicity: It is useful that the services are accessible instantlyApril 2001: 45 interviewed

  8. Relevance: The services on Screenfridge are usefulApril 2001: 45 interviewed

  9. Kitchengate? • 9 prefer elsewhere April 2001, 45 interviewed participants

  10. Usage of Applications Nov. 2000: 41 interviewed May 2001: 45 interviewed The results of November 2000 showed no such category. WAP-phone introduced in February 2001

  11. Future Networked Home: How likely is it that you will use Auto Control of heat and lighting to lower energy consumption? April 2001: 45 interviewed

  12. Future Networked Home: How likely is it that you would have an alarmsystem for fire, burglary, gas and water leakage? April 2001: 45 interviewed

  13. Conclusions 1 • Highlights: • Always on • Information 2 clicks away • Fast and easy to use • The kitchen concept: The kitchen location with services • Who are the target segments for the Screenfridge? • The services has positively shown to attract all kind of family types • Families with small children score highest on the base package • Medium to high disposal income. • It has attracted households that were doubtful in the beginning.

  14. Conclusions 2 • What applications have the best potential? • Applications for quick and short interaction: email, sms • Applications with the latest update: • News on demand via internet, radio, TV • Information on the spot: weather, traffic • Services for inspiration e.g. recipes The users expect just as good or better applications than those already on the market

  15. Goals for Intelligent Living

  16. Areas of Concepts Entertainment Convenience Alarms Health Communication Energy e-learning Intelligent Living

  17. Lots of activities - Growing need for saving time • Need for coordination in everyday life.It has to be easy. • Social relations geogaphically dispersed - growing need for communication. • Information overload - Growing need for individual information. • Growing need for education and entertainment Trends & Needs

  18. Thank you!

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