BUS 442: Introduction to Marketing Research. Yolanda Koscielski [email protected] June 1, 2009. Objectives. Learn about the most highly relevant resources available to you for BUS 442 (particularly those on your handout). SFU Library Course Web Guides (2). 1. BUS 442: Primary Research web guide
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BUS 442: Introduction to Marketing Research
June 1, 2009
Print Measurement Bureau Category Reports
Sample Table from PMB
1. Which occupational demographic watches a significantly greater amount of “fashion, beauty shows”?
2. What percentage of Canadians 65+ years of age watch family dramas?
3. What percentage of viewers of Children’s cartoons has a post-graduate education?
Census Metropolitan Area
Census Dissemination Area
Directory of areas