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Wego Travel Media Kit 2011 - PowerPoint PPT Presentation


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Wego is Asia Pacific’s leading travel search portal for flights, hotels, travel packages to find consumers the absolute best deal. Through our travel tools, Wego helps qualify the audience and ensure that the consumers directed to you are eager and ready to buy.

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Wego Credentials

  • Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJI

  • Over 150 travel providers have signed commercial agreements with us, including:

    • leading airlines and low-cost-carriers, such as Emirates, KLM/Air France, Lufthansa, Qantas

    • Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific

    • Leading OTAs and aggregators such as Expedia, Travelocity, HotelClub and Priceline

  • Over 20 distribution agreements including major portals such as Yahoo!, MSN, eBay, News.com.au, In.com

News Digital Media, a division of News Corp, is an investor.


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Wego Traffic –Volume and Geo

  • Leading real-time travel search engine searches over 150 travel sites

  • Useful search tools for flight information, airfares, hotel deals, packages, activities, deals

  • Great user interface – Fast, simple, powerful for users to shop for travel

  • Featuring time-sensitive promotions

Monthly Page Views:

5.0 million*

Unique Audience:

1.50 million

Age Range:

25 - 44

Source: Wego Analytics Nov 2010


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Wego Traffic –Demographics/Behaviour

Highly active Travellers with Disposable Income

34% are aged 25-34, 28% are aged 35-44

47% are male. 53% are female

30% earn over US$50k/yr. 21% earn over US$100K/yr

52% spend at least 15 hours online each week

“Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vacation types, with each cited by >40% of respondents

“Western Europe”, “SE Asia” and “Australia” were the top planned destinations

48% now spend more time hunting for good deals than they did before the recession

Source: Wego Global User Survey Mar/Apr 09


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Targeted, Measurable, Effective, Low Cost

Targeted: Travel-focused consumers

Measurable: Track from search to hand-off

Reach: Ongoing exposure in APAC

Media Rich: Interactive and engaging

Low Cost: 1/10th cost of traditional media


Introduction to wego b2b value proposition l.jpg

Introduction to Wego

Introduction to Wego(B2B Value Proposition)


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Wego: What Is A Travel Search Engine ?

We Don’t Sell Travel We Deliver Qualified, Incremental Leads to Merchants Who Sell Travel


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Wego – “Ready to Buy” Leads

Qualified = “Ready to Buy”

Unqualified Leads still have lots of questions.They are not yet ready to buy.

Qualified Leads have had their questions answered.They are reaching for their credit card.


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Incremental = Leads You Don’t Currently Reach

We add no value by competing with your existing marketing efforts.

Our goal is to source and develop traffic that you don’t reach on your own.

Wego – Incremental Traffic

Merchant – Core Traffic

  • Direct “power shoppers”

  • (via bookmark)

  • Portal travel channels “powered by Wego”, such as Yahoo, MSN, News.com.au, eBay, SoutheastAsia.org …

  • 1st/2nd page natural Google search results

  • Regional cable TV tie-ups

  • Market-specific above

  • the line advertising

  • Search engine marketing

  • EDM / CRM / Loyalty


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Incremental Traffic from Attractive Sources

AU

ID

SG, MY, PH, ID,AU, KR

SEA

SG SG, MY, PH

SG, MY, PH

Global

AU + SEA

Global


Introduction to wego b2c value proposition l.jpg

Introduction to Wego

Introduction to Wego(B2C Value Proposition)


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Fantastic Breadth and Depth of Content

Over 150 Travel Providers! And Counting …


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Great User Interface – Fast, Simple, Powerful

True Comparison Search

Many direct providers + OTAs

Greater choice vs. OTA partner

AJAX Sorting & Filtering Tools

User chooses what’s important

Easy-to-Use, Intuitive Tools

Next-Gen Hotel Reviews

Breadth + Relevance + Simplicity

Metasearch + Semantic Analysis


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Flexibility – Shop How You Want

Wego supports four travel search shopping styles/stages

“Live Price Search”

Real-time price & availability

Shoppers late in their search

“Recent Price Search”

Recent prices - instantly

Shoppers seeking convenience

“Hot Deals”

Time-sensitive promos

Shoppers seeking inspiration

“Hot Deals Newsletter”

We Deliver!

Inspiration in their inbox


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Hotel Reviews Semantic Search

  • Major USP For Hotels Product

  • Hotel reviews are aggregated from multiple hotel review websites

  • Reviews are linked together by property

  • Reviews are broken into “snippets”

  • Snippets are clustered into concepts, such as rooms, service, family, business, modern …

  • Semantic analysis engine evaluates how positive or negative the aggregated reviews are for each hotel & concept combination

  • Tag cloud interface allows user to quickly filter by concept

  • Snippets allow user to quickly read the *relevant* section of each review

Max Breadth & Depth of Reviews + Ease of Use = Instant Relevance




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Homepage

Flip Over – Featured Destination

Leaderboard

728 x 90


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Search Interstitial Page

Med Rectangle

300 x 250


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Flight Results (Live Price)

Flight Spotlight

728x90


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Flight Results (Recent Price)

Flight Spotlight

728x90




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Hotel Details Pages (Multiple Tabs)

Med Rectangle

300 x 250



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Flights and Hotels Results Pages

Featured Textlink

Sample



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Packages

  • Packages Price & Feature Comparison

  • Developing product to aggregate all the package tours in the market

  • Aggregating tours from both Tour Operators (eg. Contiki) and Travel Agents (eg. Jetset)

Med Rectangle

300 x 250


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Package Details Page

Med Rectangle

300 x 250


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Handoff Pages

Med

Rectangle

300 x 250


Image 110 x85 header maximum of 70 characters blurb maximum of 150 characters including spaces l.jpg

Deals Page

Image 110 x85 Header: Maximum of 70 charactersBlurb: Maximum of 150 characters, including spaces

Featured Deals

  • Featuring time-sensitive

  • promotions and distressed

  • inventory

  • “Featured Deals” are the sponsored listings

  • “Top-10” are editorially selected, but often still well-monetised

  • Can be syndicated by emails, feeds, etc.

Leaderboard

728 x 90


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Wego Newsletter

Banner Inclusion

468x60




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Custom Landing Pages / Microsites

1

Integrated booking engine

2

Highly customizable landing page with video viewing

2




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Dynamic Creative – Available for Spotlights

Wego Can Build From Scratch Or Your Existing Creative

Price + Brand Message (price drawn from live from the search engine)

Dynamic Price Inserted Into Existing 468x60

6 Prices (drawn live from the search engine)




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Thank You

  • Contact Us

  • Ivy Chee

  • Regional Sr. Business Development Manager

  • [email protected]

  • +65 8282 1081


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