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AXN Big Breaks Sponsorship

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AXN B!G Break

The Travel Destination Solution


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Travel Destination Solution

  • Travel Destination Website

    • AXN BiG Break/WEGO travel site

    • Dedicated, Sponsor-able, integrated micro-site

  • Integrated Media Support

    • On-air cross channels promotional campaign

    • Creative Production Services / Contents Development

  • Targeted Audience

    • AXN viewers region-wide

    • WEGO online travel community


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Campaign StrategyDedicated Travel Destination Solution


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Online Campaign StrategyEntertainment Asia - SPE Networks Website

  • Leaderboard 728x90

Leaderboard: 728x90

MPU:

300x250

  • Skyscraper

  • 160x600

  • MPU

  • 300x250

Estimated deliverables (6 wks)

  • Unique visitors: 182,000 (TBC)

  • Unique page views: 1,160,000 (TBC)

Estimated deliverables (6 wks)

  • Unique visitors: 151,370 (TBC)

  • Unique page views: 1,130,500 (TBC)


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Online Campaign StrategyWego Website

Contest spot/MPU

300x250

Sky scraper

160x600

Leader Board 728 x 90


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AXN BIG Break / WEGO Travel Site

A

  • Dedicated travel microsite

    • In partnership with Wego.com travel search engine

    • Sponsor’s branded micro-site

    • Exclusive travel contents

B

  • Exclusivity / Branded Opportunities

    • Micro-site branded with sponsor’s corporate color, products or Services, (ie: A)

    • Thematic travel contents / Destination features / Hot spots / Event calendar (ie: B)

    • Special features on partner’s services, & sights and sounds of tourist attractions (ie: C)

    • Sponsor’s or partners banner hyperlinks to its own booking pages (ie: D)

    • Special promotional deals available (ie: E)

C

D

E


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On-air Campaign StrategySPE Networks(AXN, Animax, Beyond and SET)

Cross-Channel Promotional Campaign on SPE Networks

A World Less Ordinary

The world’s first youth-oriented

channel offering anime and

reality variety programming to

over 35 million viewers in 2009.

  • Source: AGB NMR Philippines, Malaysia,

  • Taiwan, CSM Hong Kong, TAM India

Entertainment Beyond

Your Imagination

A 24/7 channel that provides

‘Out of the Ordinary’ content,

with an incredibly successful

formula in movies and series all

over the world.

Wickedly Juicy TV

A trendsetting channel that provides smart

entertainment that is sexy, chic,

sophisticated, and witty.

Programme genres include all

time favorites from the U.S. –

fashion, lifestyle, drama,

comedy and reality.


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Campaign StrategyCommercial Production Creative Services

  • Promo teasers

    • Promo can be created with sponsor’s branding, product or services

    • Contest promo teaser creation

  • Creative Production services provided for those clients who does not have TVC

    • services includes conceptualization, editing and graphic design (excludes filming )

Click here to view sample teaser

Click here to view sample TVC spot


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Customised Package6 weeks Campaign

Cash Investment : US$80,000

Total Media Value : US$170,000


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AppendixSPE Network Channel WEGO Credential


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Award Winning Channel Associated withQuality, Creativity & Excitement

  • THE AWARD WINNING channel

  • MOST WATCHED international channel in East Asia

  • Multiple award winner in the annual PROMAX/BDAglobal and Asiaawards

  • AXN’s Asia Television Award winning original production The Amazing Race Asia was nominated for37thINTERNATIONAL EMMY AWARD

  • Available in 86 MILLION HOMES IN ASIA

  • Watched by 126 MILLION VIEWERS in 2009 Source: AGB NMR Taiwan/Malaysia, TNS Singapore/Philippines, TAM India, CSM Hong Kong


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Available in All Major Countries in Asia

  • A basic tier channel in subscriber packages of all top cable systems

  • Seen in 86 million homes in 22 Asian countries

  • Data as of Jan 2010

  • * EA program feed, EA 2 commercial feed

  • ** EA program feed, Philippines commercial feed


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Top Rated Ad-supported Channel in Asia

2009 Prime Time 6pm-1am Audience (Rating in ‘000), Pay TV 4+

Singapore, Malaysia, Philippines, Hong Kong, Taiwan & India (AB class in 6 metros)


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Deliver 3 Core Groups of Viewers

Asian Affluents

Digital Entertainment Junkies

Modern Females

  • Professionals, senior managers and entrepreneurs

  • Sophisticated, yet young at heart

  • Global in perspective

  • Discerning trendsetters, regular travelers

  • High-end luxury & electronic goods consumers

  • Loyal fans of House, CSI

  • 18-34 years old

  • Aspiring, up-and-coming

  • Early adopters of technology and gadgets

  • Gamers & web surfers

  • Vocal and opinionated, regular outdoor exercise

  • Viewers of Amazing Race, Numb3rs, Leverage

  • New generation females

  • Independent & career focused

  • Open minded, active social life

  • Have a keen sense for quality and premiumness

  • Frequent gyms and pubs, love to travel and shop

  • Love CSI, The Amazing Race Asia, Damages


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SPE Networks – Asia

  • A wholly owned Sony Pictures Entertainment (SPE) company and backed by Hollywood’s leading movie studio (2012,Spiderman, Casino Royale, Da vinci Code, Charlie’s Angels).

  • Based in Singapore, SPE Networks – Asia operates a portfolio of four ad-supported channels:

  • Every monthmore than 55 million viewers watch SPE Networks – Asia channels with a combined reach of more than 131 million viewers in 2009. (Source: AGB NMR Taiwan /Malaysia, TNS Singapore/Philippines, TAM India, CSM Hong Kong)

  • SPE Networks – Asia is regional ad sales representative for AETN All Asia Networks channels as well as Comcast’s E! Entertainment Television

  • With a bouquet of nine linear channel brands in total, SPE Networks – Asia will be able to offer advertisers a whole host of creative broadcast solutions that can meet their varying needs, spread across the best of general entertainment and factual entertainment genres.


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Blood +

SPE Networks – AsiaThe Powerhouse that redefines the total entertainment experience

21 Sep 1997

01 Jan 2004

20Jul 2007

01 Jan 2008

#1 international channel in Southeast Asia

Provide affluent Asian viewers an unparalleled entertainment experience to get stuck in.

Top youth channel Breaking TV History

A leading youth channel that has already outperformed leading music networks.

Smart, Sexy, Chic Wickedly Juicy TV

Destination for the vibrant, dynamic

and attitudinally stylish viewers.

Entertainment Beyond Your Imagination

Out of the ordinary content – beyond ordinary, beyond reality, beyond imagination.


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SPE Networks – AsiaComplementing Channels Reaching All Viewers

HISTORY reaches affluent and upscale audience and business decision makers

Animax caters to digital natives in Asia – trendsetting, image conscious, tech-savvy youth and young adults

SET’s wickedly juicy line-up appeals to women from all walks of life, as well as metrosexual men

E!’s core audience are adults 18~49 years old who are urban, fashion conscious, brand aware and tech savvy

AXN BEYOND appeals to individuals who always look for the unconventional and the extraordinary: male-skewed; 15-35 years old

AXN reaches 107 million viewers in Asia. The core audience are 18~49 years old, male and females

Voted # 1 Entertainment channel by Marketing Magazine, it is the most watched ad-supported international channel in SEA


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Wego Credentials

  • Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJI

  • Over 150 travel providers have signed commercial agreements with us, including:

    • leading airlines and low-cost-carriers, such as Emirates, KLM/Air France, Lufthansa, Qantas

    • Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific

    • Leading OTAs and aggregators such as Expedia, Travelocity, HotelClub and Priceline

  • Over 20 distribution agreements including major portals such as Yahoo!, MSN, eBay, News.com.au, In.com

News Digital Media, a division of News Corp, is an investor.


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Wego Traffic –Volume and Geo

  • Leading real-time travel search engine searches over 150 travel sites

  • Useful search tools for flight information, airfares, hotel deals, packages, activities, deals

  • Great user interface – Fast, simple, powerful for users to shop for travel

  • Featuring time-sensitive promotions

Monthly Page Views:

5.0 millions*

Unique Audience:

1.50 million

Age Range:

25 - 44

Source: Wego Analytics Mar 2010


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Wego Traffic –Demographics/Behaviour

Highly active Travellers with Disposable Income

34% are aged 25-34, 28% are aged 35-44

47% are male. 53% are female

30% earn over US$50k/yr. 21% earn over US$100K/yr

52% spend at least 15 hours online each week

“Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vacation types, with each cited by >40% of respondents

“Western Europe”, “SE Asia” and “Australia” were the top planned destinations

48% now spend more time hunting for good deals than they did before the recession

Source: Wego Global User Survey Mar/Apr 09


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Targeted, Measurable, Effective, Low Cost

Targeted: Travel-focused consumers

Measurable: Track from search to hand-off

Reach: Ongoing exposure in APAC

Media Rich: Interactive and engaging

Low Cost: 1/10th cost of traditional media

Source: Wego Analytics Mar 2010


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