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Holiday IQ Media Kit PowerPoint PPT Presentation


HIQ - the largest travel community site

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Holiday IQ Media Kit

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HolidayIQ is India’s

First “Travel Community”

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Actual Indian holiday-goers share information with other travelers about the holidays they took.

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Other holiday-goers use this information shared by travelers to make their own holiday plans.

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HolidayIQ: One of India’s

Most Recognized Tourism Brands

www.HolidayIQ.comgets more visitors than the combined traffic of the websites of India’s Top 4 tourism promotion agencies.

Every month, up to 950,000 Indian holiday-goers plan their vacations on www.HolidayIQ.com

Tourism across the world is going on to the internet. HolidayIQ is India’s tourism leader on the internet.

Source: Alexa.com (June 2010)


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HolidayIQ:

The secret of success

World-class quality of information

HolidayIQ.com is bench-marked against the best travel websites in the world, leading to very high quality of information.

Superior ease of use

A strong technology platform and

clear user-interface result in a

highly user-friendly website.

Enormous amount of use-content Provided by over 800,000 Indian holiday-goers.


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HolidayIQ:

What do users do on www.HolidayIQ.com?

Holiday-goers use HolidayIQ.com for the following:

Where to go?

Selecting a Holiday Destination. HolidayIQ.com provides information on over 1050 domestic and 500 international holiday destinations, with detailed information including 1000s of destination reviews, photos, videos, maps, guides etc. HolidayIQ is in the process of launching the same information for international holiday destinations.

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Where to stay?

Selecting an Accommodation.HolidayIQ.com provides detailed information (phone number, address, photos, traveler reviews, traveler photos & videos) for over 13,000 accommodation options in India, making it the world’s biggest source of holiday accommodation information for India. Accommodation options covered include resorts, hotels, heritage hotels, home-stays, guest-houses, B&Bs, tented-camps, spas, wildlife lodges etc.

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HolidayIQ:

What do users do on www.HolidayIQ.com?

Holiday-goers use HolidayIQ.com for the following:

How to go?

Deciding on transportation for the holiday. Travelers can search for and book flights and buses to almost all tourism destinations in India on HolidayIQ.com.

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What to do?

Finding attractions and sight-seeing options. HolidayIQ.com provides detailed reviews & information on attractions, activities and sight-seeing options at all the holiday destinations.

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How to Book?

Finding the right suppliers. HolidayIQ.com has multiple options to help holiday-goers find the right travel agent or tour operator for their holiday bookings. Holiday-goers can book holiday packages, hotel rooms, flights, buses, taxis and sight-seeing through a network of specialized Travel Agents across India.

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HolidayIQ:

Users contribute holiday info on www.HolidayIQ.com

Holiday-goers trust information only from other travelers

Hotel Reviews & Photos

HolidayIQ users post detailed and honest reviews of their stay in the 13,000+ accommodation options listed on HolidayIQ. They also share ‘real’ photos of hotels.

Holiday Advice

HolidayIQ members provide sharp and specific advice to doubts posted by travelers on HolidayIQ XChange, India’s first & leading Holiday Q&A Forum.

Destination Information

Travelers provide detailed reviews, ratings, photographs and videos of over 1050 domestic and 500 international holiday destinations on India’s No.1 holiday planner - www.HolidayIQ.com.


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Bangalore

Other Cities

Bangalore

Chennai

Chennai

Delhi

Hyderabad

Kolkata

Mumbai

Delhi

Pune

Other Cities

Pune

Hyderabad

Kolkata

Mumbai

Holiday-goers on HolidayIQ are

From across India


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HolidayIQ:

User profile


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Holiday-goers on HolidayIQ


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Booking on HolidayIQ:

Booking


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User content on HolidayIQ:

Hotel reviews


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User Content on HolidayIQ:

Advice on XChange – Q&A Forum


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HolidayIQ:

Why advertise on HolidayIQ?

Higher customer engagement

HolidayIQ.com provides customers information on all aspects of a vacation – stays, activities, and yes, travel. Which is why customers spend more time on HolidayIQ.com than on other travel websites, pay attention to multiple parameters, and are not just concerned with booking tickets with lowest fares.

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Big-ticket item

The transaction value of a holiday package is much higher than the travel tickets to any destination, and the customers visiting HolidayIQ come prepared to spend on such big-ticket items.

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Open to ideas

HolidayIQ.com attracts customers who are at early stages of their holiday planning, and so are open to ideas and influence, making them attractive from a marketing point of view.

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An indulgent mindset

A vacation for the customers is a form of indulgence, when customers are looking to pamper themselves. Such customers can be marketed other lifestyle products which can convey the same feelings.

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HolidayIQ:

Trip stages and advertising

Stage

Inspiration

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Planning

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Booking

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Sharing

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Potential advertisers

Destination marketing

Tourism promotion

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Airlines

Hotels

Travel agents/Operators

--------------------------------------Travel agents/operators

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Mobile handset manufacturers

Telecom service providers

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HolidayIQ:

Seasonality and advertising

Holiday planning for Indian travelers follows the 2 patterns:

Normal

The general trend of weekend getaways

and outings on national holidays etc..

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Seasonal

April to June (summer) and October to December (winter) are the 2 times which see a surge in travel – both domestic and international.

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Research and planning for these seasonal vacations happens in the months prior, making it a good time to target customers.


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HolidayIQ:

Traveler profiles and advertising

Adventure

Mountain bike rides, water rafting etc. are indicators of an adventurous side of the Indian traveler. And a whole new industry is setting up to cater to them.

Luxury

The rise in luxury getaways indicates a trend towards splurging on oneself. This provides the opportunity to market similar products like in-city 5-star stays, spa weekends etc.

Weekend

As driving is the popular option for weekend outings, these are potential customers for auto companies.

Couples

Couples’ vacations are a sign of two people starting their life together, and thus are good customers for a whole set of lifestyle industries.


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HolidayIQ:

HolidayIQ for your brand

1. Banners

HolidayIQ.com provides visibility to the brand through banner advertising on different parts of the website.

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2. Content links

Links for destination advertising can be part of the rich content on HolidayIQ, making them more compelling because of their integration with the content.

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3. Brand integration

HolidayIQ.com also provides an opportunity to integrate the brand as part of the website experience. Mobile phone mockup screens can be used to display photos/videos, routes can be marked as “bike-worthy” etc.

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4. Advertorial pages

A page on HolidayIQ.com dedicated to the brand and its content provides a chance to convey more detailed information to the customers.

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5. Mailers

The brand can be highlighted through the mailers that HolidayIQ.com sends to its users.

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6. Thank you pages

Information about the brand can be sent to new users upon registration and to users whose holiday booking request value matches that of the brand offer value.

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HolidayIQ:

Advertising

1. Banners

468 x 60 banner

728 x 90 banner


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HolidayIQ:

Advertising

1. Banners

160 x 600 banner


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HolidayIQ:

Advertising

1. Banners

180 x150

banner


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HolidayIQ:

Advertising

2. Content links

Advertisement links as part of the content


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HolidayIQ:

Advertising

3. Brand integration

Nokia

Nokia’s navigator phone became an integral part of the HolidayIQ experience for viewing photos.

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HolidayIQ:

Advertising

4. Advertorial pages

A dedicated page

A dedicated page on HolidayIQ helps you provide detailed information to prospective customers.

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HolidayIQ:

Advertising

5. Mailers

Mailers

The brand can be highlighted in the Community mailers that HolidayIQ sends its users on a regular basis.

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HolidayIQ:

Advertising

5. Mailers

Mailers

Customized emailers for the client which can be sent to our 750,000 registered user base

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HolidayIQ:

Advertising

6. Thank you pages

Thank you pages

Your brand can become the first page for the new HolidayIQ user as part of the ‘Thank you’ page after registration. Such pages could also be the acknowledgement for any ‘Book a holiday’ request of a certain monetary value, resulting in a more targeted approach.

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HolidayIQ:

Other opportunities

Mobile

On the go

HolidayIQ’s mobile platform can also provide an opportunity to focus your brand through a separate mobile/WAP website. With mobile internet access on the rise, this will further help increase the reach of your brand.

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HolidayIQ:

Other opportunities

Print magazine

Influential audience

HolidayIQ also publishes a print magazine which is distributed to select HolidayIQ customers, who have been selected because they are content contributors to HolidayIQ. Other parameters are their likelihood of travel and a minimum budget. The last issue was distributed to 30,000 such customers.

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Start planning for winter


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HolidayIQ:

Reach the influencers

Network of contributors

The many users who contribute content on HolidayIQ are the influencers – the individuals to whom other people turn to for information and advice. Reaching thousands of such individuals can go a long way in establishing your brand.

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Contact us

Alefiya Patharia Kapadia

Tel: +91 9870104152

E-mail: [email protected]

Leisure & Lifestyle Information Services Pvt. Ltd

#3796, 1st Floor, 7th Main, HAL II Stage

Bangalore 560 008, India.

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Tel: +91 80 41153595

E-mail: [email protected]


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