Welcome
Download
1 / 20

Data Mining in Social Media - PowerPoint PPT Presentation


  • 183 Views
  • Uploaded on

Welcome. Objectives. Data Mining. Data Mining in Social Media. Social Media. Scale. Mining Social Media. Data Collection. Apriori Algorithm. K-Means Algorithm. Uses and benefits. Summary. By: Anthony Smith & Joey Fazzani. Objectives. Welcome. Objectives. Data Mining.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Data Mining in Social Media' - ivy


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Welcome

Objectives

Data Mining

Data Mining in

Social Media

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

By:

Anthony Smith & Joey Fazzani


Objectives

Welcome

Objectives

Data Mining

  • Things to learn;

  • Sentiment analysis

  • Use of algorithms

  • Usesand benefits of miningsocial media

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary


What is Data Mining?

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

http://findicons.com/search/data-mining

K-Means Algorithm

Uses and benefits

“Generally, data mining (sometimes called data or knowledge discovery) is the process of analysing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both.”

Summary

http://www.anderson.ucla.edu/faculty/jason.frand/teacher/technologies/palace/datamining.htm


What is Social Media?

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

http://www.417marketing.com/wp-content/uploads/2013/08/Social-Media.jpg

Summary

Social media is digital content and interaction that is created by and between people.

http://heidicohen.com/social-media-definition/


Scale

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

http://www.reachsolutions.co.nz/services/social-media-marketing

Summary

  • Interaction:

  • Users Users

  • Users Content


Mining Social Media

Welcome

Objectives

Data Mining

  • What data to extract?

    • Enough to be meaningful

    • Needs to be scoped

    • Within system capability

Social Media

Scale

Mining Social Media

Data Collection

http://www.dundas.com/blog-post/the-perils-of-big-data/

Apriori Algorithm

K-Means Algorithm

Uses and benefits

  • Continuously Changing

  • As data changes, ACT

Summary

http://www.hardcorehockey.co.uk/article/on-the-pitch/warm-up/warm-up-arm-swings


Data Collection

Welcome

Objectives

  • Twitter

  • Unstructured Data

  • Tweets: long string of text

    • Author

    • text of tweet

    • Hashtag

    • Etc.

  • Break down into columns.

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary


Data Collection(2)

Welcome

Welcome

Objectives

Objectives

Data Mining

Data Mining

Social Media

Social Media

  • Enter Key words to search for

  • Enter Duration

  • IPhone, IOS

  • Android

  • Blackberry

Scale

Scale

Mining Social Media

Growth

Data Collection

Representation

Apriori Algorithm

Mining Social Media

K-Means Algorithm

Data Collection

Uses and benefits

Apriori Algorithm

Summary

K-Means Algorithm

Uses and benefits

Summary


Data Collection(3)

Welcome

Welcome

Welcome

Objectives

Objectives

Objectives

Data Mining

Data Mining

Data Mining

  • Sentiment analysis

    • Look in text field for

  • Good

    • Love, great, etc.

  • Bad

    • Hate, doubt, etc.

  • “Love my new iPhone #happy”

  • “Hate my new iPhone #broken”

Social Media

Social Media

Social Media

Scale

Scale

Scale

Mining Social Media

Mining Social Media

Growth

Data Collection

Representation

Apriori Algorithm

Apriori Algorithm

Mining Social Media

K-Means Algorithm

Uses and benefits

Uses and benefits

Apriori Algorithm

Summary

Summary

K-Means Algorithm

Uses and benefits

Summary


Data Collection(4)

Welcome

Welcome

Welcome

Objectives

Objectives

Objectives

Data Mining

Data Mining

Data Mining

Social Media

Social Media

Social Media

  • Wealth of information

  • In 3 min = 398 tweets

  • 398 * 20 = 7, 960 = 1 HOUR

  • 7, 960 * 24 = 191, 040 DAY

  • Could be GB, TB or PB of information

Scale

Scale

Scale

Mining Social Media

Mining Social Media

Growth

Data Collection

Representation

Apriori Algorithm

Apriori Algorithm

Mining Social Media

K-Means Algorithm

Uses and benefits

Uses and benefits

Apriori Algorithm

Summary

K-Means Algorithm

Uses and benefits

http://www.youtube.com/watch?v=Jqq66INlQ0U


The Apriori Algorithm

Welcome

Objectives

  • Used to find Association Rules

  • Especially significant in customer transactions

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary


The Apriori Algorithm

Welcome

Objectives

  • With the data from the database

  • Association rules

  • Identifies which OS systems are mentioned with positive or negative comments most frequently.

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary


The Apriori Algorithm

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

http://en.wikipedia.org/wiki/Apriori_algorithm


The Apriori Algorithm

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Scan Database

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Drop anything

Under 0.5

Summary


The Apriori Algorithm

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary


The Apriori Algorithm

Welcome

Objectives

Introduction

Data Mining

“IPhone is good”

Social Media

Scale

X

Y

Mining Social Media

Relationship

Data Collection

Apriori Algorithm

K-Means Algorithm

X

Y

Uses and benefits

IPhoneis good

Android is bad

consequent

Summary

antecedent


The K-means Algorithm

Welcome

Objectives

  • K-means consumer clustering we can decipher

    • The most popular OS within clusters

    • What users are more likely to continue using given OS and which are likely to change.

    • Collect data that can infer marketing decisions

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary


The K-means Algorithm

Welcome

Objectives

Article

Data Mining

Nergis Yılmaz and GülfemIşıklarAlptekin

http://www.iaeng.org/publication/WCE2013/WCE2013_pp1611-1616.pdf

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

http://www.imore.com/sites/imore.com/files/styles/large/public/field/image/2013/09/pink_iphone5c.png?itok=WuLq66WY


Uses and benefits within Social Media

Welcome

Objectives

Data Mining

  • Useful for finding customer groups that share interests.

  • Marketing campaigns can be altered to

    • target specific areas to generate revenue

    • to meet consumer needs.

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary


What we’ve learnt today

Welcome

Objectives

  • Sentiment analysis

  • Apriori algorithm

  • Usesand benefits of mining social media

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary


ad