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Welcome. Objectives. Data Mining. Data Mining in Social Media. Social Media. Scale. Mining Social Media. Data Collection. Apriori Algorithm. K-Means Algorithm. Uses and benefits. Summary. By: Anthony Smith & Joey Fazzani. Objectives. Welcome. Objectives. Data Mining.

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Data Mining in Social Media

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Data mining in social media

Welcome

Objectives

Data Mining

Data Mining in

Social Media

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

By:

Anthony Smith & Joey Fazzani


Data mining in social media

Objectives

Welcome

Objectives

Data Mining

  • Things to learn;

  • Sentiment analysis

  • Use of algorithms

  • Usesand benefits of miningsocial media

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary


Data mining in social media

What is Data Mining?

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

http://findicons.com/search/data-mining

K-Means Algorithm

Uses and benefits

“Generally, data mining (sometimes called data or knowledge discovery) is the process of analysing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both.”

Summary

http://www.anderson.ucla.edu/faculty/jason.frand/teacher/technologies/palace/datamining.htm


Data mining in social media

What is Social Media?

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

http://www.417marketing.com/wp-content/uploads/2013/08/Social-Media.jpg

Summary

Social media is digital content and interaction that is created by and between people.

http://heidicohen.com/social-media-definition/


Data mining in social media

Scale

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

http://www.reachsolutions.co.nz/services/social-media-marketing

Summary

  • Interaction:

  • Users Users

  • Users Content


Data mining in social media

Mining Social Media

Welcome

Objectives

Data Mining

  • What data to extract?

    • Enough to be meaningful

    • Needs to be scoped

    • Within system capability

Social Media

Scale

Mining Social Media

Data Collection

http://www.dundas.com/blog-post/the-perils-of-big-data/

Apriori Algorithm

K-Means Algorithm

Uses and benefits

  • Continuously Changing

  • As data changes, ACT

Summary

http://www.hardcorehockey.co.uk/article/on-the-pitch/warm-up/warm-up-arm-swings


Data mining in social media

Data Collection

Welcome

Objectives

  • Twitter

  • Unstructured Data

  • Tweets: long string of text

    • Author

    • text of tweet

    • Hashtag

    • Etc.

  • Break down into columns.

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary


Data mining in social media

Data Collection(2)

Welcome

Welcome

Objectives

Objectives

Data Mining

Data Mining

Social Media

Social Media

  • Enter Key words to search for

  • Enter Duration

  • IPhone, IOS

  • Android

  • Blackberry

Scale

Scale

Mining Social Media

Growth

Data Collection

Representation

Apriori Algorithm

Mining Social Media

K-Means Algorithm

Data Collection

Uses and benefits

Apriori Algorithm

Summary

K-Means Algorithm

Uses and benefits

Summary


Data mining in social media

Data Collection(3)

Welcome

Welcome

Welcome

Objectives

Objectives

Objectives

Data Mining

Data Mining

Data Mining

  • Sentiment analysis

    • Look in text field for

  • Good

    • Love, great, etc.

  • Bad

    • Hate, doubt, etc.

  • “Love my new iPhone #happy”

  • “Hate my new iPhone #broken”

Social Media

Social Media

Social Media

Scale

Scale

Scale

Mining Social Media

Mining Social Media

Growth

Data Collection

Representation

Apriori Algorithm

Apriori Algorithm

Mining Social Media

K-Means Algorithm

Uses and benefits

Uses and benefits

Apriori Algorithm

Summary

Summary

K-Means Algorithm

Uses and benefits

Summary


Data mining in social media

Data Collection(4)

Welcome

Welcome

Welcome

Objectives

Objectives

Objectives

Data Mining

Data Mining

Data Mining

Social Media

Social Media

Social Media

  • Wealth of information

  • In 3 min = 398 tweets

  • 398 * 20 = 7, 960 = 1 HOUR

  • 7, 960 * 24 = 191, 040 DAY

  • Could be GB, TB or PB of information

Scale

Scale

Scale

Mining Social Media

Mining Social Media

Growth

Data Collection

Representation

Apriori Algorithm

Apriori Algorithm

Mining Social Media

K-Means Algorithm

Uses and benefits

Uses and benefits

Apriori Algorithm

Summary

K-Means Algorithm

Uses and benefits

http://www.youtube.com/watch?v=Jqq66INlQ0U


Data mining in social media

The Apriori Algorithm

Welcome

Objectives

  • Used to find Association Rules

  • Especially significant in customer transactions

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary


Data mining in social media

The Apriori Algorithm

Welcome

Objectives

  • With the data from the database

  • Association rules

  • Identifies which OS systems are mentioned with positive or negative comments most frequently.

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary


Data mining in social media

The Apriori Algorithm

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

http://en.wikipedia.org/wiki/Apriori_algorithm


Data mining in social media

The Apriori Algorithm

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Scan Database

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Drop anything

Under 0.5

Summary


Data mining in social media

The Apriori Algorithm

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary


Data mining in social media

The Apriori Algorithm

Welcome

Objectives

Introduction

Data Mining

“IPhone is good”

Social Media

Scale

X

Y

Mining Social Media

Relationship

Data Collection

Apriori Algorithm

K-Means Algorithm

X

Y

Uses and benefits

IPhoneis good

Android is bad

consequent

Summary

antecedent


Data mining in social media

The K-means Algorithm

Welcome

Objectives

  • K-means consumer clustering we can decipher

    • The most popular OS within clusters

    • What users are more likely to continue using given OS and which are likely to change.

    • Collect data that can infer marketing decisions

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary


Data mining in social media

The K-means Algorithm

Welcome

Objectives

Article

Data Mining

Nergis Yılmaz and GülfemIşıklarAlptekin

http://www.iaeng.org/publication/WCE2013/WCE2013_pp1611-1616.pdf

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

http://www.imore.com/sites/imore.com/files/styles/large/public/field/image/2013/09/pink_iphone5c.png?itok=WuLq66WY


Data mining in social media

Uses and benefits within Social Media

Welcome

Objectives

Data Mining

  • Useful for finding customer groups that share interests.

  • Marketing campaigns can be altered to

    • target specific areas to generate revenue

    • to meet consumer needs.

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary


Data mining in social media

What we’ve learnt today

Welcome

Objectives

  • Sentiment analysis

  • Apriori algorithm

  • Usesand benefits of mining social media

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary


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