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Welcome. Objectives. Data Mining. Data Mining in Social Media. Social Media. Scale. Mining Social Media. Data Collection. Apriori Algorithm. K-Means Algorithm. Uses and benefits. Summary. By: Anthony Smith & Joey Fazzani. Objectives. Welcome. Objectives. Data Mining.

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Presentation Transcript
slide1

Welcome

Objectives

Data Mining

Data Mining in

Social Media

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

By:

Anthony Smith & Joey Fazzani

slide2

Objectives

Welcome

Objectives

Data Mining

  • Things to learn;
  • Sentiment analysis
  • Use of algorithms
  • Usesand benefits of miningsocial media

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

slide3

What is Data Mining?

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

http://findicons.com/search/data-mining

K-Means Algorithm

Uses and benefits

“Generally, data mining (sometimes called data or knowledge discovery) is the process of analysing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both.”

Summary

http://www.anderson.ucla.edu/faculty/jason.frand/teacher/technologies/palace/datamining.htm

slide4

What is Social Media?

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

http://www.417marketing.com/wp-content/uploads/2013/08/Social-Media.jpg

Summary

Social media is digital content and interaction that is created by and between people.

http://heidicohen.com/social-media-definition/

slide5

Scale

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

http://www.reachsolutions.co.nz/services/social-media-marketing

Summary

  • Interaction:
  • Users Users
  • Users Content
slide6

Mining Social Media

Welcome

Objectives

Data Mining

  • What data to extract?
    • Enough to be meaningful
    • Needs to be scoped
    • Within system capability

Social Media

Scale

Mining Social Media

Data Collection

http://www.dundas.com/blog-post/the-perils-of-big-data/

Apriori Algorithm

K-Means Algorithm

Uses and benefits

  • Continuously Changing
  • As data changes, ACT

Summary

http://www.hardcorehockey.co.uk/article/on-the-pitch/warm-up/warm-up-arm-swings

slide7

Data Collection

Welcome

Objectives

  • Twitter
  • Unstructured Data
  • Tweets: long string of text
    • Author
    • text of tweet
    • Hashtag
    • Etc.
  • Break down into columns.

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

slide8

Data Collection(2)

Welcome

Welcome

Objectives

Objectives

Data Mining

Data Mining

Social Media

Social Media

  • Enter Key words to search for
  • Enter Duration
  • IPhone, IOS
  • Android
  • Blackberry

Scale

Scale

Mining Social Media

Growth

Data Collection

Representation

Apriori Algorithm

Mining Social Media

K-Means Algorithm

Data Collection

Uses and benefits

Apriori Algorithm

Summary

K-Means Algorithm

Uses and benefits

Summary

slide9

Data Collection(3)

Welcome

Welcome

Welcome

Objectives

Objectives

Objectives

Data Mining

Data Mining

Data Mining

  • Sentiment analysis
    • Look in text field for
  • Good
    • Love, great, etc.
  • Bad
    • Hate, doubt, etc.
  • “Love my new iPhone #happy”
  • “Hate my new iPhone #broken”

Social Media

Social Media

Social Media

Scale

Scale

Scale

Mining Social Media

Mining Social Media

Growth

Data Collection

Representation

Apriori Algorithm

Apriori Algorithm

Mining Social Media

K-Means Algorithm

Uses and benefits

Uses and benefits

Apriori Algorithm

Summary

Summary

K-Means Algorithm

Uses and benefits

Summary

slide10

Data Collection(4)

Welcome

Welcome

Welcome

Objectives

Objectives

Objectives

Data Mining

Data Mining

Data Mining

Social Media

Social Media

Social Media

  • Wealth of information
  • In 3 min = 398 tweets
  • 398 * 20 = 7, 960 = 1 HOUR
  • 7, 960 * 24 = 191, 040 DAY
  • Could be GB, TB or PB of information

Scale

Scale

Scale

Mining Social Media

Mining Social Media

Growth

Data Collection

Representation

Apriori Algorithm

Apriori Algorithm

Mining Social Media

K-Means Algorithm

Uses and benefits

Uses and benefits

Apriori Algorithm

Summary

K-Means Algorithm

Uses and benefits

http://www.youtube.com/watch?v=Jqq66INlQ0U

slide11

The Apriori Algorithm

Welcome

Objectives

  • Used to find Association Rules
  • Especially significant in customer transactions

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

slide12

The Apriori Algorithm

Welcome

Objectives

  • With the data from the database
  • Association rules
  • Identifies which OS systems are mentioned with positive or negative comments most frequently.

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

slide13

The Apriori Algorithm

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

http://en.wikipedia.org/wiki/Apriori_algorithm

slide14

The Apriori Algorithm

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Scan Database

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Drop anything

Under 0.5

Summary

slide15

The Apriori Algorithm

Welcome

Objectives

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

slide16

The Apriori Algorithm

Welcome

Objectives

Introduction

Data Mining

“IPhone is good”

Social Media

Scale

X

Y

Mining Social Media

Relationship

Data Collection

Apriori Algorithm

K-Means Algorithm

X

Y

Uses and benefits

IPhoneis good

Android is bad

consequent

Summary

antecedent

slide17

The K-means Algorithm

Welcome

Objectives

  • K-means consumer clustering we can decipher
    • The most popular OS within clusters
    • What users are more likely to continue using given OS and which are likely to change.
    • Collect data that can infer marketing decisions

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

slide18

The K-means Algorithm

Welcome

Objectives

Article

Data Mining

Nergis Yılmaz and GülfemIşıklarAlptekin

http://www.iaeng.org/publication/WCE2013/WCE2013_pp1611-1616.pdf

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

http://www.imore.com/sites/imore.com/files/styles/large/public/field/image/2013/09/pink_iphone5c.png?itok=WuLq66WY

slide19

Uses and benefits within Social Media

Welcome

Objectives

Data Mining

  • Useful for finding customer groups that share interests.
  • Marketing campaigns can be altered to
    • target specific areas to generate revenue
    • to meet consumer needs.

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

slide20

What we’ve learnt today

Welcome

Objectives

  • Sentiment analysis
  • Apriori algorithm
  • Usesand benefits of mining social media

Data Mining

Social Media

Scale

Mining Social Media

Data Collection

Apriori Algorithm

K-Means Algorithm

Uses and benefits

Summary

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