Are You Ready to Manage the Dragon Project?
This presentation is the property of its rightful owner.
Sponsored Links
1 / 22

Are You Ready to Manage the Dragon Project? Procurement Market Entry Export Distribution PowerPoint PPT Presentation


  • 67 Views
  • Uploaded on
  • Presentation posted in: General

Are You Ready to Manage the Dragon Project? Procurement Market Entry Export Distribution 北京,上海,广州,深圳,重庆,杭州,南京 Felicia Chang Global Wave Today Project Management Symposium April 28 th , 2010.

Download Presentation

Are You Ready to Manage the Dragon Project? Procurement Market Entry Export Distribution

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Are you ready to manage the dragon project procurement market entry export distribution

Are You Ready to Manage the Dragon Project?

Procurement Market Entry Export Distribution

北京,上海,广州,深圳,重庆,杭州,南京

Felicia Chang

Global Wave Today

Project Management Symposium

April 28th , 2010


Are you ready to manage the dragon project procurement market entry export distribution

“I suggest they learn everything they can about China because it will permeate every aspect of business in their lifetimes.”

— Jack Welch


Are you ready to manage the dragon project procurement market entry export distribution

From Great Wall to World Expo

Project management in China is evolving

Ancient Project management in China

  • Great Wall

  • Great Canal

  • Forbidden City

  • Modern tools, techniques and methodologies

  • Critical Path Method (CPM)

  • Program Evaluation and Review Techniques (PERT)

  • Graphical Evaluation and Review Techniques (GERT)

  • First application of modern

  • project management

  • Defense

  • Aerospace and science

  • Construction

Great Wall

World Expo


Are you ready to manage the dragon project procurement market entry export distribution

Project Managers Need to Think Globally

Adapt to the special nature of global project management

Keep the following in mind:

  • There are opportunities for Project Managers who know

  • their way around the world

  • International project management requires highly

  • developed skills outside of regular project management

  • Project management is more of art in China

  • Don’t expect to follow the principles and rules of managing

  • projects in the United States


Are you ready to manage the dragon project procurement market entry export distribution

Project Managers Need to Think Globally

You are operating on an international landscape

  • Two most important attributes for international Project Managers:

  • Cultural sensitivity

  • Intellectual curiosity about other people and nations


Are you ready to manage the dragon project procurement market entry export distribution

China is on the Other Side of the World

Distances can complicate a global venture

  • Physical distances

    • Geographical

    • Time zones

  • Psychological distances

    • Cultural

    • Emotional

    • Language


Are you ready to manage the dragon project procurement market entry export distribution

China is on the Other Side of the World

Learn from the experiences of other PMs

  • Key experiences among project managers:

  • Delays

  • Cost overruns

  • No improvement in quality

  • Lack of resources to perform project tasks

  • A simple 3-stage delivery process:

  • Preparation

  • Execution

  • Close-up


Are you ready to manage the dragon project procurement market entry export distribution

What is Your Project ?

Two most common projects in China

Procurement

Sell products from China to U.S. market

MarketEntry

Sell products from U.S. to China market

  • Each type of project presents different challenges and risks

  • What is the best way to manage a project?


Are you ready to manage the dragon project procurement market entry export distribution

Managing a Procurement Project in China

Plan well, evaluate your options and choose wisely

  • Key steps:

  • Identify what must be procured

  • Establish a timeline for purchase

  • Identify potential suppliers and service providers

  • Obtain quotes or bids

  • Choose a supplier and/or service provider

  • Manage the relationship with the supplier and/or service provider

  • Close-out contract


Are you ready to manage the dragon project procurement market entry export distribution

Managing a Procurement Project in China

Critical elements

  • Developing processes that are rigorous yet

  • still flexible

  • Building a team experienced in China projects

  • and familiar with the culture

  • Managing milestone deadlines within budget and

  • managing expectations are key challenges

  • Using collaborative tools and techniques


Are you ready to manage the dragon project procurement market entry export distribution

Managing a Procurement Project in China

Manage processes and expectations intelligently

  • Poorly managed projects are often completed over budget

  • and with significant delays.

  •  Managing the key stakeholders is a critical key to success

  • in China.

  • Western and Chinese stakeholders have different needs

  • and expectations

  • Manage your expectations and unexpected risk


Are you ready to manage the dragon project procurement market entry export distribution

Creating and Managing a Market Entry Project in China

Do some serious business planning

  • Identify your market opportunity and target customer

  • Identify the best sales channel to bring products/service

  • to China market

  • Set up your office and logistics

  • Identify and manage your distributor

  • Create and manage your Internet marketing project

  • Manage your relationship with Chinese consumers

  • and companies


Are you ready to manage the dragon project procurement market entry export distribution

Market Entry Road Map

Chinese Consumer/Company

Distribution/Sale

Negotiation

Recruiting

Training

Marketing

ESTABLISH “GUAN XI”

Engage Local Resource & Building Partnership

Online Marketing

Traditional Marketing

Consulting

Law/Tax

Logistics

Company Setup

Not plan to set up office

Site Selection

Travel

Set up office

Market Entry Analysis/Strategy

Target Customers

Market Overview

Competition

SWOT

Your Company


Are you ready to manage the dragon project procurement market entry export distribution

‘World Manufacturer’ is Becoming a ‘World Consumer Market’

Take advantage of the transformation

Transform

World Manufacturers

  • IPO

  • M&A

  • Private entrepreneurship

  • Outbound tourism

  • Outbound investment

  • 3-6 tier city & rural area growth

World Consumer Market


Are you ready to manage the dragon project procurement market entry export distribution

Key China Sectors for U.S. Exporters to Target

Focus on growth markets

  • Education

  • Health & Medical

  • Environmental Protection

  • American Lifestyle

  • Products

  • Luxury Market

  • Entertainment

  • Technology

  • Tourism


Are you ready to manage the dragon project procurement market entry export distribution

China Market is Complex and Fragmented

Broad geographical territory


Are you ready to manage the dragon project procurement market entry export distribution

Project Management is About Managing Culture

Know how people think and make decisions

  • The importance of relationship/save face

  • Pragmatic

  • Decision making

  • Deadlines

  • Value maturity

  • Materialism

  • Dress/act formally

  • Dining and business

* Culture shapes way people think, how they look at the world, the decisions they make and the things they do.


Are you ready to manage the dragon project procurement market entry export distribution

Creating and Managing a Market Entry Project in China

Consider key stakeholders and Chinese culture

  • Key stakeholder management is critical to success

    • Customers

    • Suppliers

    • Distributors

    • Service providers

    • Government officials and approvals

  • Managing a market entry project in China is

  • more of an art than a science


Are you ready to manage the dragon project procurement market entry export distribution

The China Market is Lucrative

and Rewards are Tremendous

  • BUT…

  • It takes special planning and commitment

  • Respect differences

  • Plan well

  • Make a long-term commitment

  • Form the right team

  • Factor in extra time build in your project’s life cycle

  • Actively communicate

  • Set realistic expectations


Are you ready to manage the dragon project procurement market entry export distribution

The Golden Rules of China

By Robert Ma of McDonald’s of China

  • Everything is possible

  • Nothing is easy

  • Western business logic does not apply

  • It is a fun project if there is no deadline

  • You must persist — things will come your way eventually

  • Patience is the essence of success

  • There are no secrets in China

  • “You Don’t Know China” means they disagree

  • “New regulation” means they found a new way to not do something

  • “Internal Regulation” means they are mad at you

  • “Basically, No Problem” Means BIG PROBLEM

  • When you are optimistic, see Rule #2

  • When you are discouraged, see Rule #1


Are you ready to manage the dragon project procurement market entry export distribution

  • Why is Global Wave Today different?

  • China contacts

  • Market knowledge

  • Lead the process

  • Strong cultural and language knowledge

  • Deep global experience

We bring unique insights...

We transform China’s complexity and ambiguity into clarity


Are you ready to manage the dragon project procurement market entry export distribution

For More information

CONTACT :

Felicia Chang

Global Wave Today

(248)918-3863

[email protected]

www.globalwavetoday.com


  • Login