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13 th Kazakhstan International Exhibition - TOURISM & TRAVEL

13 th Kazakhstan International Exhibition - TOURISM & TRAVEL. POST SHOW REPORT. 24 – 26 April 2013 Almaty , Kazakhstan , IEC « Atakent » Pavilions 10 & 11. Official Opening Ceremony took place at 11.00 at the central entrance of Pavilion 10 on the 24 th of April.

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13 th Kazakhstan International Exhibition - TOURISM & TRAVEL

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  1. 13thKazakhstanInternational Exhibition - TOURISM & TRAVEL POST SHOW REPORT 24 – 26 April 2013 Almaty, Kazakhstan, IEC «Atakent» Pavilions 10 & 11

  2. Official Opening Ceremony • took place at 11.00 at the central entrance of Pavilion 10 on the 24th of April. • The honorary attendees of the opening ceremony included: • TuleushinKanyshAmanbayevich– • Vice-Minister of Industry and New Technologies of the Republic of Kazakhstan, • TurdaliyevSerikMelisovich– • Deputy Mayor of Almaty Region • ZhulamanovBakitzhanTolevzhanovich– • Head of Almaty Regional Administration of Tourism • Edward Strachan – • Regional Director, ITE Group Plc

  3. Exhibiting Countries: • Argentina Australia & Oceania Azerbaijan Brazil China (including Hong Kong) Cuba Czech Republic Dominican Republic Egypt France Georgia Germany Greece Hungary India Indonesia Israel Italy Japan Kazakhstan Kenya Kyrgyzstan Latvia Malaysia Maldives Mauritius Morocco Netherlands  Philippines Russia Seychelles Slovenia South Korea Spain (Catalunya Region) Sri Lanka  Switzerland Thailand Turkey UAE Ukraine United Kingdom USA Vietnam National Expositions: Azerbaijan China Czech Republic Dominican Republic Georgia Hungary India Indonesia Kazakhstan Kyrgyzstan Lithuania Malaysia Morocco South Korea Spain (Catalunya Region) Sri Lanka Thailand Turkey UAE (Dubai) 7 100square metersof exhibition area 337exhibiting companies 170exhibition stands 43countries of the world 19national expositions • 42% of exhibitors took part in the exhibition from 2 to 5 times • 28% of exhibitors presented their service novelties at the exhibition more than 5 times • 30% of exhibitors exhibited at the show for the first time

  4. Advertising Campaign to Attract Visitors: • personalised direct mail of invitations to the cities of Kazakhstan (not including Almaty city) (2,000 addresses) • SMS distribution using the database of Almaty city (7,000 addresses) • personalised distribution of VIP invitations (1,000 addresses) • radio advertising (Retro-FM and Love-Radio stations) • distribution of invitations to medical centres, hotels in Almaty • spot telephone calls to the tourism companies of Kazakhstan, including Almaty city • outdoor advertising • video translation on LED - displays • advertising modules in specialised, advertising and socio-political publications of Kazakhstan • e-mail invitations using the database of final consumers of tourism services (40,000 addresses)

  5. TTG MENA Xenios & XeniosworldFreesun News  Travel and Tour World VeterStranstviyNalogi I Finansy Assortment  Art Print  Yellow Pages of Kazakhstan IzRuk v Ruki Mir Puteshestviy Let's Go Gid-Putevoditel’ KurortyKazakhstanai Mira Vash Dom Капитал.KZ SkidkiEuroBAK Association WorldMonitor Media Systems  Travel Pages  Inform-Vest Biznes Mir SpravochnayaBiS Ne VoprosIskusstvoInter’era Board Magazine SCAT Vremya v Puti 2GIS  Business and Power Delovoy Kazakhstan  Discovery Central Asia  Discovery Horizons web sites • www.travelforlife.ru • www.nur.kz • www.travelandtourworld.com • www.discovery-bookshop.com • www.ocamagazine.com • www.centralasia.travel • www.discovery-horizons.com • www.gorizonti.com • www.veters.kz • www.Travel.HoReCa.ru • www.new-hotel.ru • www.newsline.kz • www.mydestination.com • www.prodengi.kz • www.otpusk.com • www.turpravda.com • www.irr.kz

  6. More than 20 specialized seminars and presentations during 3 days of the exhibition. • Special sector – Medical Tourism, which presented clinics, hospitals, spas, resorts and hotels around the world and Kazakhstan in particular. • Dedicated to the exhibition specialized seminars from industry supervising bodies (Committee of Tourism Industry MINT RK on the topic "Tools of government support for the tourism industry" and "The cooperation with tour operators in Kazakhstan within the framework of EXPO-2017". • Additional marketing measures at the stands of participants (special promotions, lotteries of companies: Travelsystem, Transaero Airlines (tickets), Australia & Oceania Travel (cash bonuses), Renti Tours with the participation of Astir Palace (trip to Greece), and others). • The final event of the show has become the entertaining festival "Tamgaly-Tas". • The memorable awards were given to the winners: • The most thoughtful participation in the exhibition and the best advertising – TravelSystem company • The most extensive exposition of KITF - TouroperatorGulnar Tour • The most variable exposition - Almaty Regional Administration of Tourism • Active participation in the exhibition – Natalie Tours company • The Best Presentation of Region – Georgian National Tourism Administration • Best presentation - Catt Tour company • The most well-coordinated work on KITF 2013 - CIP & Magic Travel • The most extraordinary approach – Silk Way Kazakhstan company • The best organizational work – Transaero Airlines • Mega-growth of the exhibition - Dubai Department of Tourism and Commerce Marketing • The best preparation for the exhibition –Touroperator “Kompas” • The best hotel presentation – Mardan Palace

  7. 10thAnniversary Kazakhstan International Exhibition AstanaLeisure 2013 (25 –27 September, 2013, Astana) ***** 14thKazakhstan International Exhibition KITF 2014 – Tourism & Travel (23 – 25 April 2014, Almaty)

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