BarMate Website barmate

1. BarMate Websitewww.barmate.com We have provided a reasonable amount of information in this brief. If you have specific questions you need answered in order to provide a quote, please let me know.

2. Introduction BarMate are looking to replace their current website at www.barmate.com BarMate are a new entrant in the Hotel Technology supplier industry. We have a unique, new product for the luxury and upscale resort hotel market. As such, we want a website that reflects the company. The website should be: • Stylish – reflecting both the industry we sell to (luxury resort hotels) and also our industry (technology) • Professional – our clients are the big hotel chains (Marriott, Hilton etc). As such, the website should be completely professional. • Modern – using some flash where necessary • Simple – the trend today is for simple, clean websites – this is what we are after. We do not want a complicated website. • Maintainable – we want to maintain the website (from a content point of view) ourselves. We want to be able to add content (pages, news items, files, images etc) dynamically. It needs a simple back-end content management system. We are looking for a development partner who can develop an initial website for us, but also help us going forward with increased functionality. We expect the process to be somewhat iterative – we are not 100% sure exactly what we want at this stage so we expect our partner to work flexibly with us towards the final solution.

3. Website Style As an initial style for the website we have chosen the following template: http://www.oswd.org/design/preview/id/1965/ This should be used as a basic template for all pages – see next page for details. Pages should be able to be dynamically created from the standard template – and then linked in as appropriate.

4. BarMate Logo BarMate Tagline 3 images replaced With flash header (see following slides) - home page only List of pages will be able to be dynamically updated – same across all pages These mini-news items will be able to be dynamically updated – including links to other pages and downloads. Text should be able to be formatted (bold etc.) This area will be able to be dynamically updated with links, images and downloads

5. Additional Requirements • We would like the ability to have a “secure” section of the website where customers/employees can login with a username/password and access restricted content. • We will want a standard “Contact Us” form which can be filled out and generate an email. • We have a flash movie demonstrating how our product works which we will want to be placed on a page.

6. Flash Header The following 4 slides contain 5 images and 5 text quotes. This idea is modelled on a similar flash header at www.clusterseven.com on their home page. Each picture will be accompanied by a quote, and will change every few seconds to the next picture/quote. Exact details to be confirmed. The Flash header will be used on the home page only – see earlier slide for position in template. Master images will be provided at a later date.

7. #000001252919 Pool bar #000002439683 Vacation (series) From Google images

8. #000001173607 Resort swimming pool #000002044268 Swimming Pool 02

9. Quotes “If you look at the hotel product - the bed, pillows, furniture, TV and then the tangible surroundings - a room’s a room, and a bed’s a bed. What’s going to differentiate companies is really service.” Amitava Chatterjee, senior consultant, hospitality and leisure, IBM Global Services – Feb 06 “The industry is constantly searching for innovative ways to serve customers, provide a unique experience and increase sales.” Michel Côté, Vice President & General Manager, Posera Software, Inc. (Major Hospitality Software Provider) “Senior Vice President of Brand Performance Jeff Diskin has been talking about how the big investment is about Hilton’s commitment to their guests, and how their experience must be the best it can be.You have heard me harp on this several times in this space: service can be a key differentiator.” Jeff Weinstein – Editor-In-Chief – HOTELS Magazine – Feb 2006 “I, for one, would almost fall over in shock if I had an outstanding serviceexperience. It just does not happen in the world I live in. Consumers are craving this amenity as much if not more than any other thing you can offer.” Jeff Weinstein – Editor-In-Chief – HOTELS Magazine – Dec 2005

10. “The real values of the industry have always rested with the customers that stay in our hotels, but opportunities to serve them are vastly increased by technology.” Andersen Consulting – hotel-online.com