Chapter 7

1. Chapter 7 The Cost of Production

2. Topics to be Discussed • Measuring Cost: Which Costs Matter? • Cost in the Short Run • Cost in the Long Run • Long-Run Versus Short-Run Cost Curves Chapter 7

3. Topics to be Discussed • Production with Two Outputs--Economies of Scope • Dynamic Changes in Costs--The Learning Curve • Estimating and Predicting Cost Chapter 7

4. Introduction • The production technology measures the relationship between input and output. • Production technology, together with prices of factor inputs, determine the firm’s cost of production • Given the production technology, managers must choose how to produce. Chapter 7

5. Introduction • The optimal, cost minimizing, level of inputs can be determined. • A firm’s costs depend on the rate of output and we will show how these costs are likely to change over time. • The characteristics of the firm’s production technology can affect costs in the long run and short run. Chapter 7

6. Measuring Cost:Which Costs Matter? • For a firm to minimize costs, we must clarify what is meant by cost and how to measure them • It is clear that if a firm has to rent equipment or buildings, the rent they pay is a cost • What if a firm owns its own equipment or building? • How are costs calculated here? Chapter 7

7. Measuring Cost:Which Costs Matter? • Accountants tend to take a retrospective view of firms costs, where as economists tend to take a forward-looking view • Accounting Cost • The cost that financial accountant measure • Include Actual expenses plus depreciation charges for capital equipment ; which determine on the basis of the allowable tax treatment by the internal revenue • Economic Cost • Economist (also managers) concerned with the allocation of scarce resources • They care about what cost will be in the future , in what way the firm can minimize the cost to improve its profitability • Cost to a firm of utilizing economic resources in production, including opportunity cost Chapter 7

8. Measuring Cost:Which Costs Matter? • Economic costs distinguish between costs the firm can control and those it cannot • Concept of opportunity cost plays an important role • Opportunity cost • Cost associated with opportunities that are foregone when a firm’s resources are not put to their highest-value use. Chapter 7

9. Opportunity Cost • An Example • A firm owns its own building and pays no rent for office space • Does this mean the cost of office space is zero? • The building could have been rented instead • Foregone rent is the opportunity cost of using the building for production and should be included in economic costs of doing business Chapter 7

10. Opportunity Cost • A person starting their own business must take into account the opportunity cost of their time • Could have worked elsewhere making a competitive salary • Accountants and economists often treat depreciation differently as well Chapter 7

11. Measuring Cost:Which Costs Matter? • Although opportunity costs are hidden and should be taken into account, sunk costs should not • Sunk Cost • Expenditure that has been made and cannot be recovered • Usually visible, but after it has been incurred it should always be ignored when making future economic decision. • Should not influence a firm’s future economic decisions. Chapter 7

12. Sunk Cost • Firm buys a piece of equipment that cannot be converted to another use • Expenditure on the equipment is a sunk cost • Has no alternative use, so cost cannot be recovered – opportunity cost is zero • Decision to buy the equipment might have been good or bad, but now does not matter Chapter 7

13. Prospective Sunk Cost • An Example • Firm is considering moving its headquarters • A firm paid $500,000 for an option to buy a building. • The cost of the building is $5 million or a total of $5.5 million. • The firm finds another building for $5.25 million. • Which building should the firm buy? Chapter 7

14. Prospective Sunk Cost • Example (cont.) • The answer: The first building should be purchased. • The $500,000 option is a sunk cost and should not be considered in the decision to buy • What should be considered is • Spending an additional $5,250,000 or (economic cost) • Spending an additional $5,000,000 (economic cost) • Unless the new building costs 4,750,000, then the firm should buy it and forgo its option Chapter 7

15. Measuring Cost:Which Costs Matter? • Some costs vary with output, while some remain the same no matter amount of output • Total cost can be divided into: • Fixed Cost • Does not vary with the level of output ( but can be eliminated only by shutting down) • Eg. Top executive, electricity • Variable Cost • Cost that varies as output varies • Eg. labor Chapter 7

16. Fixed and Variable Costs • Total output is a function of variable inputs and fixed inputs. • Therefore, the total cost of production equals the fixed cost (the cost of the fixed inputs) plus the variable cost (the cost of the variable inputs), or… Chapter 7

17. Fixed and Variable Costs • Which costs are variable and which are fixed depends on the time horizon • Short time horizon (SR) – most costs are fixed • Long time horizon (LR) – many costs become variable • In determining how changes in production will affect costs, must consider if affects fixed or variable costs Chapter 7

18. Fixed Cost Versus Sunk Cost • Fixed cost and sunk cost are often confused • Fixed Cost • Cost paid by a firm that is in business regardless of the level of output • Paid by firm that is operating • Sunk Cost • Cost that have been incurred and cannot be recovered • Eg. Cost of factory with specialized equipment that is no use in another industry • The cost of the factory is not fixed because it cannot be recovered if a firm shut down Chapter 7

19. Measuring Cost:Which Costs Matter? example • Personal Computers • Eg. Dell, Gateway, Hewlett-Packard and IBM: PC producers • Because computer are very similar, competition, and profitability which depend on the ability to keep costs down. • Most costs are variable –they increase in proportion to the number of computer produced each year. • cost component: microprocessor, memory chips, hard disk rives and storage devices, video, sound card • Variable cost : labor- worker needed to assemble computer and then package and ship them. • Little sunk cost: factories cost little relative to the value of the company’s annual output • To reduce cost: by getting better prices for components or reducing labor requirements – reducing variable cost Chapter 7

20. Software • Microsoft (produce Windows operating system and other application) • Most costs are sunk • A software firm will spend a large amount of money to develop a new application program. These expenditure cannot be recovered. • Once the program is completed, the company can try to recoup the investment by selling as many copies of the program as possible. • Variable cost is small- cost of copying the program to CD and then packaging and shipping the product. • The fixed cost also small. Chapter 7

21. Marginal and Average Cost • In completing a discussion of costs, must also distinguish between • Average Cost • Marginal Cost • After definition of costs is complete, one can consider the analysis between short-run and long-run costs Chapter 7

22. Measuring Costs • Marginal Cost (MC): • The cost of expanding output by one unit. • Fixed cost have no impact on marginal cost, so it can be written as: Chapter 7

23. Measuring Costs • Average Total Cost (ATC) • Cost per unit of output • Also equals average fixed cost (AFC) plus average variable cost (AVC). Chapter 7

24. Measuring Costs • All the types of costs relevant to production have now been discussed • Can now discuss how they differ in the long and short run • Costs that are fixed in the short run may not be fixed in the long run • Typically in the long run, most if not all costs are variable Chapter 7

25. A Firm’s Short Run Costs Chapter 7

26. Determinants of Short-run Costs • The rate at which these costs increase depends on the nature of the production process • The extent to which production involves diminishing returns to variable factors • Diminishing returns to labor • When marginal product of labor is decreasing Chapter 7

27. Determinants of Short-run Costs • If marginal product of labor decreases significantly as more labor is hired • Costs of production increase rapidly • Greater and greater expenditures must be made to produce more output • As a result VC and TC ↑; as the rate of output ↑ • If marginal product of labor decreases only slightly as increase labor • Costs will not rise very fast when output is increased Chapter 7

28. Determinants of Short-run Costs – An Example • Relationship between production and cost • Assume the wage rate (w) is fixed relative to the number of workers hired. • Variable costs is the per unit cost of extra labor times the amount of extra labor: wL Chapter 7

29. Determinants of Short-run Costs – An Example • Remembering that • And rearranging Chapter 7

30. Determinants of Short-run Costs – An Example • We can conclude: • When there is only one variable input →a low marginal product (MP) leads to a high marginal cost (MC) and vise versa. Chapter 7

31. Determinants of Short-run Costs • MC decreases initially with increasing returns • 0 through 4 units of output • MC increases with decreasing returns • 5 through 11 units of output Chapter 7

32. TC Cost ($ per year) 400 VC 300 200 100 FC 50 Output 0 1 2 3 4 5 6 7 8 9 10 11 12 13 Cost Curves for a Firm Total cost is the vertical sum of FC and VC. Variable cost increases with production and the rate varies with increasing & decreasing returns. VC is 0 when input is 0 Fixed cost does not vary with output Chapter 7

33. MC ATC AVC AFC Cost Curves Chapter 7

34. Cost Curves • When MC is below AVC, AVC is falling • When MC is above AVC, AVC is rising • When MC is below ATC, ATC is falling • When MC is above ATC, ATC is rising • Therefore, MC crosses AVC and ATC at the minimums • The Average – Marginal relationship Chapter 7

35. The line drawn from the origin to the variable cost curve: Its slope equals AVC The slope of a point on VC or TC equals MC Therefore, MC = AVC at 7 units of output (point A) TC P 400 VC 300 200 A 100 FC 1 2 3 4 5 6 7 8 9 10 11 12 13 Output Cost Curves for a Firm Chapter 7

36. Cost in the Long Run • In the long run a firm can change all of its inputs • In making cost minimizing choices, must look at the cost of using capital and labor in production decisions Chapter 7

37. Cost in the Long Run • Capital is either rented/leased or purchased • We will consider capital rented as if it were purchased • Eg. Building, lease equipment, other capital use d in production process. • Assume Delta is considering purchasing an airplane -Boeing 777- for $150 million • Plane lasts for 30 years • $5 mill per year – economic depreciation for the plane Chapter 7

38. Cost in the Long Run • Delta needs to compare its revenues and costs on an annual basis • If the firm had not purchased the plane, it would have earned interest on the $150 million • Forgone interest is an opportunity cost that must be considered Chapter 7

39. User Cost of Capital • The usercost of capital must be considered • The annual cost of owning and using the airplane instead of selling or never buying it • the economic depreciation + interest * (the financial return) : that could have been earned had the money been invested elsewhere • Assume 10 % earned for return if invest Chapter 7

40. Cost in the Long Run • User Cost of Capital = Economic Depreciation + (Interest Rate)*(Value of Capital) • = $5 mil + (.10)($150 mil – depreciation) • Year 1 = $5 million + (.10)($150 million) = $20 million • After 10 years depreciate $50mill • Year 10 = $5 million +(.10)($100 million) = $15 million Chapter 7

41. Cost in the Long Run • User cost can also be described as; • Rate per dollar of capital, r • r = Depreciation Rate + Interest Rate • In our example, depreciation rate was 3.33% and interest was 10% so • r = 3.33% + 10% = 13.33% User cost of capital as a rate per dollar of capital Chapter 7

42. Cost Minimizing Input Choice • How do we put all this together to select inputs to produce a given output at minimum cost? • Assumptions • Two Inputs: Labor (L) & capital (K) • Price of labor: wage rate (w) • The price of capital • r (user costs) = depreciation rate + interest rate • Or rental rate if not purchasing • These are equal in a competitive capital market Chapter 7

43. Cost in the Long Run • The Isocost Line • A line showing all combinations of L & K that can be purchased for the same cost • Total cost of production is sum of firm’s labor cost, wL and its capital cost rK C = wL + rK • For each different level of cost, the equation shows another isocost line Chapter 7

44. Cost in the Long Run • Rewriting C as an equation for a straight line: • K = C/r - (w/r)L • Slope of the isocost: • -w/r – is the ratio of the wage rate to rental cost of capital. • This shows the rate at which capital can be substituted for labor with no change in cost. Chapter 7

45. Choosing Inputs • We will address how to minimize cost for a given level of output by combining isocosts with isoquants • We choose the output we wish to produce and then determine how to do that at minimum cost • Isoquant is the quantity we wish to produce • Isocost is the combination of K and L that gives a set cost Chapter 7

46. Capital per year K2 A K1 K3 C0 C1 C2 Labor per year L3 L2 L1 Producing a Given Output at Minimum Cost Isocost line has a slope ΔK/ΔL=-(w/r) ; the ration of wage rate to the rental cost of capital If the firm gave up a unit of labor to buy w/r units of capital at a cost of r dollar per unit: itsTC would be remain the same Chapter 7

47. Capital per year K2 A K1 Q1 K3 C0 C1 C2 Labor per year L3 L2 L1 Producing a Given Output at Minimum Cost Q1is an isoquant for output Q1. There are three isocost lines, of which 2 are possible choices in which to produce Q1 Isocost C2 shows quantity Q1 can be produced with combination K2L2or K3L3. However, both of these are higher cost combinations than K1L1. No combination of input at c0 C2 is not minimum Chapter 7

48. Capital per year K2 A K1 Q1 K3 C0 C1 C2 Labor per year L3 L2 L1 Producing a Given Output at Minimum Cost The point of tangency of the isoquant (q1) and the isocost line (c1 ) The cost minimizing choices of input L1 and K1 The slopes of isoquant =the slope isocost Chapter 7

49. Input Substitution When an Input Price Change • If the price of labor changes, then the slope of the isocost line change, w/r • It now takes a new quantity of labor and capital to produce the output • If price of labor increases relative to price of capital, and capital is substituted for labor Chapter 7

50. B K2 A K1 Q1 C2 C1 L1 L2 Input Substitution When an Input Price Change Capital per year If the price of labor rises, the isocost curve becomes steeper due to the change in the slope -(w/L). The new combination of K and L is used to produce Q1. Combination B is used in place of combination A. Labor per year Chapter 7