Real-Time & Predictive Traffic Emerge as the Killer App
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Real-Time & Predictive Traffic Emerge as the Killer App. LBS Grows Up: Business Models for Success Bryan Mistele, President & CEO. Location Intelligence Conference April 4, 2006. 44%. 31%. 28%. 24%. Consumer. Interest. Interest in Traffic Alerts Service at $4.95/Month. Summary

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Real-Time & Predictive Traffic Emerge as the Killer App

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Real time predictive traffic emerge as the killer app

Real-Time & Predictive Traffic Emerge as the Killer App

LBS Grows Up:

Business Models for Success

Bryan Mistele, President & CEO

Location Intelligence ConferenceApril 4, 2006


Real time predictive traffic emerge as the killer app

44%

31%

28%

24%

Consumer

Interest

Interest in Traffic Alerts Service at $4.95/Month

Summary

  • 91% of participants would pay at least a small monthly fee

  • 30% of participants stated they would pay $5/month or more

    • Up from 24% in study done a year earlier (shown in graph above)

Among cell phone users who made…

Source: Driscoll-Wolfe, “Consumer Interest in Real-time Traffic Information”

Study based on 900 participants across 4 major cities who were cellular subscribers with a minimum income of $40,000 who owned a vehicle.


Real time predictive traffic emerge as the killer app

Consumer

Interest

"Real-time traffic-enabled systems are likely to capture the attention of many new vehicle buyers, as nearly every navigation system owner surveyed expressed interest in this new feature.”Melissa SauterDirector of Automotive Emerging TechnologiesJ.D. Power & Associates

1998

New Vehicles Sold with Navigation Systems

1999

2000

2001

2002

2003

2004

0

200000

400000

600000

800000

1000000

# of New Vehicles with Navigation Systems

Study based on based on responses from 9,271 owners who recently purchased or leased vehicles with factory-installed navigation systems

* J.D. Power & Associates 2004 Navigation Usage & Satisfaction Study


Key trends impacting lbs adoption

Key Trends Impacting LBS Adoption

Discussion


Real time predictive traffic emerge as the killer app

The Traffic Value Chain

At a Key Inflection Point

Our Focus

Data Collection

Processing

Delivery

End User

New Ways to Collect

More Devices & Customers

More Value Add

More Options

  • Road Sensors

  • GPS Probes

  • Cellular

  • Toll Tags

  • VII

  • Prediction

  • Forecasting

  • Comparative

  • Personalization

  • Relevance

  • Cellular

  • Satellite

  • Internet

  • FM Side Band

  • Digital Radio

  • WiFi/WiMax

  • Broadcast

  • In-Car Nav

  • Portable Nav

  • Mobile Phones

  • MRM Service Providers

  • TMS/FSA/SCM solution providers


Real time predictive traffic emerge as the killer app

What

We Do

Aggregate traffic-related content from public and private sources

Enhance real-time data using proprietary error detection and correction. Utilize sophisticated Bayesian modeling for prediction and forecasting

Distribute to customers via XML services


Real time predictive traffic emerge as the killer app

Customer Scenarios

Vertical Markets Have Unique Solution Needs


Real time predictive traffic emerge as the killer app

Business

Models

What business models will win with Traffic and Location-Based Services?


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