Real-Time & Predictive Traffic Emerge as the Killer App. LBS Grows Up: Business Models for Success Bryan Mistele, President & CEO. Location Intelligence Conference April 4, 2006. 44%. 31%. 28%. 24%. Consumer. Interest. Interest in Traffic Alerts Service at $4.95/Month. Summary
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
LBS Grows Up:
Business Models for Success
Bryan Mistele, President & CEO
Location Intelligence ConferenceApril 4, 2006
Interest in Traffic Alerts Service at $4.95/Month
Among cell phone users who made…
Source: Driscoll-Wolfe, “Consumer Interest in Real-time Traffic Information”
Study based on 900 participants across 4 major cities who were cellular subscribers with a minimum income of $40,000 who owned a vehicle.
"Real-time traffic-enabled systems are likely to capture the attention of many new vehicle buyers, as nearly every navigation system owner surveyed expressed interest in this new feature.”Melissa SauterDirector of Automotive Emerging TechnologiesJ.D. Power & Associates
New Vehicles Sold with Navigation Systems
# of New Vehicles with Navigation Systems
Study based on based on responses from 9,271 owners who recently purchased or leased vehicles with factory-installed navigation systems
* J.D. Power & Associates 2004 Navigation Usage & Satisfaction Study
At a Key Inflection Point
New Ways to Collect
More Devices & Customers
More Value Add
Aggregate traffic-related content from public and private sources
Enhance real-time data using proprietary error detection and correction. Utilize sophisticated Bayesian modeling for prediction and forecasting
Distribute to customers via XML services
Vertical Markets Have Unique Solution Needs
What business models will win with Traffic and Location-Based Services?