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LOCAL ONLINE MARKETING FOR BUSINESS

LOCAL ONLINE MARKETING FOR BUSINESS. LOCAL BUSINESS SUCCESS. People are Looking for Your Business Every Single Day. LOCAL BUSINESS SUCCESS. “73% of activity online is in one way or another “related to local content” on Google. Why Local Online Marketing. Situation - 1.

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LOCAL ONLINE MARKETING FOR BUSINESS

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  1. LOCALONLINE MARKETING FOR BUSINESS LOCAL BUSINESS SUCCESS

  2. People are Looking for Your Business Every Single Day LOCAL BUSINESS SUCCESS

  3. “73% of activity online is in one way or another “related to local content” on Google

  4. Why Local Online Marketing

  5. Situation - 1 Running an Ad in the Local Newspaper

  6. Situation - 1 Many will see the ad, but how many will be interested? Counts on people remembering the ad later when they want the service Ad can only display so much information

  7. Situation – 2 Internet Search

  8. Situation - 2 Visitor can instantly find more information out on the business including: Hours Phone Number Testimonials Email Address/Contact Form Coupons And much more..

  9. Average Monthly Google Searches

  10. Average Monthly Google Searches

  11. Local Google Search

  12. Local Google Search

  13. How to Find What People In Your Local Area are Searching For Online

  14. Name of Town + Type of Business Plumbers, Electricians, Builders, Mechanics, Accountants, Acupuncture, Lawn Mowing, Café’s, Restaurants, Dentists, Dog Trainer, Carpet Cleaner, Hair Dresser, Lawyers, Jewellery Shops, Motels, Print Shops, Property Consultants, Driving Schools and many more ….

  15. Google Free Keyword Tool https://adwords.google.com/select/KeywordToolExternal https://adwords.google.com/KeywordPlanner

  16. Google Free Keyword Tool Search online by typing “google keywords tool”

  17. What is Search Engine Optimization and How Can it Help Your Business?

  18. Search Engine Optimization (SEO) The process of preparing and promoting your website in a manner that encourages positive search engine rankings

  19. SEO Google Ads Organic Search

  20. SEO Consists Of: Making sure your website contains what people are looking for Making sure other websites are talking about, and “linking” to your web pages. For example local directories, social media sites, authority websites etc.

  21. SEO Consists Of: Making sure your website contains what people are looking for Making sure other websites are talking about, and “linking” to your web pages. For example local directories, social media sites, authority websites etc. A website that is updated on a regular basis

  22. What is Pay Per Click & Is It Right For Your Business?

  23. Pay Per Click (PPC) Google Ads Google Ads

  24. Pay Per Click (PPC) Ads that appear in the search results, where you pay a set amount every time someone clicks on your ad

  25. Pay Per Click Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website. No need to wait for ranking high. Write proper compelling advertisement for call to action.

  26. Pay Per Click Expanding your online visibility and helping you establish your company as a leader in your industry. Assigning different ad copies for specific keywords and demographic area Pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI

  27. Pay Per Click Adwords.google.com

  28. Google Local Business Directory & How it Can Help Your Business

  29. Google Local Business Directory Google’s Local Business Directory

  30. Google Local Business Directory http://www.google.com/local/add http://www.google.co.nz/business/placesforbusiness/

  31. People are Talking About your Business Online

  32. Popular Review Websites: Google.com’s Local directory Finda Facebook Reviews Food Review Sites (Menumania, menus’setc)

  33. Online Reviews

  34. Facebook Ratings

  35. Deal With Negative Reviews Fact: You can not delete it, deal with it. Respond quickly to negative review and try to resolve the issue. Contact the review site Populate with more positive reviews Encourage your clients to give reviews on your site. That way even negative review will come to you and you have control to delete it and also it gives an opportunity to know your business better.

  36. Reviews on your website

  37. Facebook

  38. Facebook Facebook is a global social networking website and is one of the most popular spots on the net.

  39. Benefits of Facebook Gives you exposure through the friends of friends Adds “social proof” to your business People on Facebook are use to marketing Advertise and promote business locally Valuable backlink for seo

  40. FACEBOOK Facebook Ads Facebook Ads

  41. FACEBOOK Facebook Ads Facebook Ads

  42. The Power of Online Press Releases for Your Business

  43. Press Releases Press releases are written articles about your business that can be circulated to various media outlets (and much more)

  44. Online Press Releases No need to mail or even fax Distribution can be very quick Published online, which brings valuable backlinks Sending a press release just one place can result in it being passed on to many others

  45. Internet Marketing Builds Upon the Success of your Competition

  46. Build Your Campaign by Studying: Current positioning of your competition Amount of promotion your competition did to get to the top The “keywords” your competition is targeting The type of sales approach they are employing to convert visitors

  47. The Long Term Benefits of Internet Marketing for your Business

  48. Long Term Benefits: The internet is currently “the” place to be, and it is just getting started! Even if you are enjoying good rankings in the search engines, if you haven’t done any online promotion it won’t last An important element of any marketing campaign is repetition

  49. Thank You! CLOUD MEDIA LTD, Website: www.cloudmedia.co.nz Email: raj@cloudmedia.co.nz, Mob: 021 2541 957

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