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Video Procedures

Video Procedures. Basic Concepts. Video Procedures. Procedures for Producing Video: Planning Technical Preparation Creating Distributing. Video Procedures. Planning: Define target audience Brainstorm – write down ideas Coordinate location needs Coordinate equipment needs.

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Video Procedures

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  1. Video Procedures Basic Concepts

  2. Video Procedures • Procedures for Producing Video: • Planning • Technical Preparation • Creating • Distributing

  3. Video Procedures • Planning: • Define target audience • Brainstorm – write down ideas • Coordinate location needs • Coordinate equipment needs

  4. Video Procedures • Technical Preparation: • Scriptwriting • Reason for the script? • Commercial, entertainment, information, news, PSA • Write the script • Storyboard • Plan out and number each scene visually • Include dialog and camera direction

  5. Video Procedures • Technical Preparation • Equipment Selection • Location – Where will the video be shot? – indoors/outdoors, studio?) • Computer/software • Video cameras • Recording/storage device or media • Types of lighting • Single flood light • Two point light plan • Three point light plan

  6. Video Procedures • Technical Preparation • Equipment Selection (continued) • Type of microphones • Is it loud and crowded? Use cardioids. • Is the audio source far away? Use shotgun/hypercardioid. • Are there any audio sources to capture simultaneously?Use omnidirectional. • Do the microphones need to be unseen?Use lavalier.

  7. Video Procedures • Technical Preparation • Additional Equipment Considerations • Tripod needed? • Dolly needed? – Will the camera need to roll along the floor? • Batteries needed? – types and how many? • Power cable/charger for cameras? – is the shoot very long? • A/V cables? – BNC, RCA, XLR, Mini? • Extension cords? • Talent release forms

  8. Video Procedures • Producing: • Record video • Use a tripod as often as possible • Make sure there is adequate light – adjust iris, add gain as needed • White balance camera • Focus by zooming all the way into your subject, focus, then zoom back out • Use proper composition techniques (rule of thirds…) • Check audio levels – adjust as necessary • Begin recording and cue the talent

  9. Video Procedures • Producing • Edit audio • Import video into software program • Import any additional files as needed • Cut, splice, trim, edit and assemble as necessary • Add effects (only if they do not detract from the message) • Add background music • Adjust each track’s level as needed • Save

  10. Video Procedures • Distribution: • Export – determine file format needed • Determine electronic distribution media • Video • DVD • Internet download/streaming

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