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March 2009

March 2009. Twilight – Box Office. Budget USD 40M Worldwide Box Office Figures To Date Opened No. 1 in 23 territories around the world. Truly a global phenomenon. Worldwide: USD 376.7M US: USD 190.7M International: USD 186M+

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March 2009

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  1. March 2009

  2. Twilight – Box Office Budget USD 40M Worldwide Box Office Figures To Date Opened No. 1 in 23 territories around the world. Truly a global phenomenon. Worldwide: USD 376.7M US: USD 190.7M International: USD 186M+ (still to be released in Japan, launching on Apr. 4th ‘09) DVD Release USA DVD Premiere announced for 21 March 09

  3. Twilight - Quick Facts • The movie sold big. It’s in the top 30 openers of all time, grossing an estimated • $70.6 million (Friday-Sunday). • #1 teen romance movie of all time. • Opened No. 1 in 23 countries. • US tickets sales topped the opening of “Quantum of Solace” & “Madagascar 2”. • It sold fast. At one point of Friday opening (21.11.08), Fandango was reporting that • it was selling 5 tickets per second. • Biggest opener for a movie directed by a woman. • 67% of the audience opening was under 25. • Over 160 million references on Google and Yahoo! for “Twilight Movie”. • Entertainment weekly did an unprecedented 5 covers on “Twilight”.

  4. Twilight US – Promotion Case Study “Hot Topic” • 690 store nationwide • Store-front fixtures dedicated to “Twilight” merchandise • Movie tickets for Thursday night screenings with purchase. • In-store signings with cast members. • Online support including affiliate marketing & advertising, • themed micro site and email blasts. • Hot Topic enjoyed a 6.5 percent gain, thanks mostly to brisk • sales of gear inspired by “Twilight”, the teenage vampire • movie. • This property is a fantastic opportunity to connect with a • challenging demographic group - young women aged 14-25. • The fan base is truly dedicated and apparently impervious to • recession.

  5. Twilight US – Promotion Case Study “Nokia” • Nokia mobile site with trailers, interviews and downloadable • content. • Nokia marquee ads in New York and in Los Angeles • Sema codes included on cinema one sheets for exclusive • Nokia screenings.

  6. The Writer – Stephenie Meyer Stephenie Meyer graduated from Brigham Young University with a bachelor's degree in English. She lives with her husband and three young sons in Phoenix, Arizona. After the publication of her first novel, “Twilight”, booksellers chose Stephenie Meyer as one of the "most promising new authors of 2005" (Publishers Weekly). Daily Variety has recently listed her in the 50 most impactful women in showbiz “Women’s Impact report 08”.

  7. The Books • Over 42 million books from the Twilight Saga have sold to date. • Stephenie Meyer was the biggest selling writer in the US in 2008 selling a massive 15 million books over the year • During this January, Stephenie Meyer's books were the top 4 bestselling • books in America. • According to USA Today, Stephenie Meyer held the #1, #2, #4 and #5 places • on their bestseller list. No other writer has ever accomplished it. • In the US, 1 out of 5 books sold in December was written by Stephenie Meyer. • “New Moon” is currently ranked 4th in sales (Barnes & Noble) • It is a cultural phenomenon with a dedicated fan base that eagerly awaits this • movie. There are over 100 fan sites devoted to “Twilight” and it has been • chosen as: • - New York Times Editors Choice • - Publishers Weekly Best Book of the Year • - Amazons Best Book of the Decade so far • - The American Library Associations Top Ten Best Book For Young Adults

  8. The Books: US TOP 10 2008: US TOP 10 (52 weeks ended-28th December) 1 Breaking Dawn Meyer, Stephenie Little, Brown Aug 082 TwilightMeyer, Stephenie Megan Tingley Books Sep 063 A New Earth Tolle, Eckhart Plume Books Jan 05 4 The Last Lecture Pausch, Randy Hyperion Books Jan 085 New Moon Meyer, Stephenie Little, Brown Young Readers May 086 EclipseMeyer, Stephenie Little, Brown Young Readers Aug 077 The Shack Young, William P Windblown Media Jul 088 The Tales of Beedle the Bard Rowling, J K Arthur A Levine Dec 089 Brisingr Paolini, Christopher Alfred A Knopf Sep 0810 Eat, Pray, Love Gilbert, Elizabeth Penguin Feb 07

  9. Twilight – Soundtrack Intl. TOTAL INTERNATIONAL SHIPS 633,321* - with FIVE CERTIFIED ALBUMS!! *does not include digital sales AUSTRALIARelease Date: Nov. 22, 2008 Debuted: #23 *CERTIFIED PLATINUM (70,000) Ships: 94,764* (plus 5K in digital album sales) Currently #5 on the ARIA Album Chart. (Highest was #3) Single is currently #23 on the ARIA Singles Chart *We just approved a nice TV ad that is currently running in both AUS & NZ and is also attached! UKRelease Date: Nov. 24, 2008 Ships: 66,048* (plus 5K in digital album sales) *Currently #25 on the Album Chart (as of 2/15)-- highest peak so far has been #8 FRANCE Release Date: Jan. 7, 2009 Ships: 63,283* Currently #10 on the Album Charts (has reached #4)

  10. Twilight – Soundtrack Intl. GSA (Germany/Switzerland/Austria)Release Date: Dec. 5, 2008 Current Ships: 115,911* Current position in Germany - #4 (highest yet) Current position in Austria - #2 (highest yet) Current position in Switzerland - #8 (highest yet) *Movie came out on Jan 15 so this has really elevated things in this region! *We are releasing the DECODE picture disc single vinyl in this region (what we did in the states exc for Hot Topic) on Feb 20 (excl w/ Amazon) in hopes of increasing single position in market. *Video is in VIVA B Rotation and has BRAVO support. MEXICORelease Date: Nov. 25, 2008 Current Ships: 35,054* *Debuted at #1 *Currently #8 on the Top 100 (as of 2/13) *Most successful soundtrack in Mexico to date *Single is #15 on the National Anglo Radio Charts BRAZILRelease Date: Dec. 11, 2008 Current Ships: 9606* *plan to reach 11K ships by February 2009 *Currently #1 second week in a row! (as of 2/16)

  11. Twilight – Soundtrack Intl. • OTHER HIGHLIGHTS: • CANADA currently CERTIFIED PLATINUM - 122,478 shipped to date!! (plus 9K in digital album sales) • Debuted at #1 in PHILLIPPINES and CERTIFIED GOLD - 12,602 shipped to date! • Was #1 in HONG KONG with at #3 debut! • Currently #6 ITALY on the Album Charts (highest so far #3) - 25,882 shipped to date! • Currently #8 in KOREA and CERTIFIED GOLD - 5022 shipped to date! • Currently #3 on IRELAND Compilation Chart - 10,433 shipped to date! • Currently #1 in NEW ZEALAND and CERTIFIED GOLD - 11480 shipped to date! • SPAIN has shipped close to 20K to date! • Other #1 Album Chart Positions so far in: TAIWAN (7K ship), SINGAPORE (4K ship), • GREECE (3K ship) • Other TOP 5 Album Chart Positions so far in: ARGENTINA / #3 (6K ship), CHILE / #2 (3k ship) / CROATIA / #4

  12. New Moon – Movie Info Studio: Summit Entertainment Director: Chris Weitz (“The Golden Compass”, “About A Boy”, …) Cast: Kristen Stewart (“Twilight”, “Jumper”, “What Just Happened?”, …) Robert Pattinson (“Twilight”, “Little Ashes”, “Harry Potter 4 & 5”, ...) Start date: March 2009 Release date: 20 November 2009 Plot Bella Swan is devastated by the abrupt departure of her vampire love, Edward Cullen, but her spirit is rekindled by her growing friendship with Jacob Black. Suddenly she finds herself drawn into the world of the werewolves, ancestral enemies of the vampires, and finds her loyalties tested.

  13. The Cast • For several weeks after the US release, the top 10 spots on IMDB’s “StarMeter” were • held by 10 actors from the film. It was never achieved before. • “Robert Pattinson” is referenced over 25 million times on Google & Yahoo! Searches – • ranked No. 1 on IMDBs “StarMeter”. • Pattinson has made the cover of practically all gossip, news, celeb’ magazines, from • People, Premiere to Seventeen, and US Magazine.

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